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Passive income with side projects

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Slidedeck for Utrecht Entrepreneurship Meetup
9 April, 2019

Published in: Business
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Passive income with side projects

  1. 1. Passive Income & Side Projects — How to Build Passive Income Streams (with a fulltime job) Get money, keep it fun ! Matthijs Roumen voor Utrecht Entrepreneurship Meetup.
  2. 2. Here’s the mandatory ‘about’ slide I work fulltime in media & advertisement, at M2Media. My field of work is strategy (for kick-ass brands like Nintendo, VGZ and Schiphol Airport). I run a couple of sideprojects (five, actually) from which two make a shitload of money (nah, not really).
  3. 3. Here are my three pieces of advice for you Do it for fun Just fucking do it Fail to win (And use as much as .gifs as possible.)
  4. 4. How it started Combining a goldfish with Lissabon.
  5. 5. Let’s solve this And then some more variables: • In KLM business class, you can add +6KG to your carry on luggage, allowing 18KG. • Easyjet doesn’t have ANY weight restrictions. • Garuda only allows 7KG’s. So much opportunity for structured info!
  6. 6. Let’s fix that! How alle-handbagage-afmetingen.nl started.
  7. 7. Target Solve it within the least amount of time/effort and investment. Profitable within 1 year. 6 hours 30 euro Because both Pareto principle and Parkinsons law apply to sideprojects. !
  8. 8. Pareto principle 80% 20%
  9. 9. Pareto principle 80% 20% 80% of time The last 20% takes up 80% of the time…
  10. 10. Pareto principle 80% 20% (This is basically my mantra for not totally finishing projects. Sst.) 20% of time … so the first 80% takes only 20% of the total time.
  11. 11. Just fucking do it Parkinsons law “Work expands to fill the time available for its completion.” Cyril Northcote Parkinson (Smart guy in a black & white photo, so it must be true) Long timeframe = overthinking.
  12. 12. So… Define a short timeframe and aim for the first 80%.
  13. 13. Timeframe
  14. 14. Let’s go!
  15. 15. Competitors
  16. 16. Competitors Airlines Travelsites (3 op reis) Carry on luggage sites (shit..)
  17. 17. How to win?
  18. 18. Competitive analysis ❤ Google keyword planner Search volume: high " Competition: low " Learnings Volume on handbagage afmetingen much higher then handbagage formaat.
  19. 19. Gathering data… ❤ Google Sheets.
  20. 20. Setting up the frame… ❤ Google Wordpress.
  21. 21. Fixing SEO ❤ Yoast SEO plugin ❤ SEO Checkup tool.
  22. 22. OMG I’m live!
  23. 23. Timeframe
  24. 24. Tadaa!
  25. 25. Let’s make some money!
  26. 26. Where to start…?
  27. 27. Where to start…? 80% 20%
  28. 28. Where to start…? 80% 20%
  29. 29. Where to start…? Bol.com affiliate
  30. 30. Where to start…? Google Adsense
  31. 31. Where to start…? Bol.com affiliate
  32. 32. Where to start…? Coolblue affiliate Fail to win
  33. 33. Target Solve it within the least amount of time/effort and investment. Profitable within 1 year. 6 hours 30 euro !⏰
  34. 34. Target In may 2017: 2.600 sessions. That’s 31.000 sessions per year. About 80 to 120 sessions per day. Year 1
  35. 35. So… how rich? 10 - 30 cent per 100 sessions. 20 cent average. x 365 days: 73 euro. Year 1
  36. 36. So… how rich? 10 - 30 cent per 100 sessions. 20 cent average. x 365 days: 73 euro. 73 Euro per year!11!! (Twice the initial target, in 2016) Year 1
  37. 37. Make it grow!
  38. 38. Over time … <100 sessions in first 6 months. 2 years for full potential (1500+ sessions per day) Google Sessions per day – April 2014 till April 2016
  39. 39. Over time … <100 sessions in first 6 months. 2 years for full potential (1500+ sessions per day) Google Sessions per day – April 2014 till April 2016 (1500+ sessions per day)!11!!!!!!!
  40. 40. Over time … Ups and downs over the period of 4,5 years. Google Sessions per month – April 2014 till April 2019
  41. 41. What about the money? From € 3,47 in May 2015 to € 200,48 in December 2018.
  42. 42. What about the money? From € 3,47 in May 2015 to € 200,48 in December 2018.200,48 / month!
  43. 43. What I’ve learned
  44. 44. Passive income is a myth It is never done. SSL certificates, platform updates, broken plugins, etc.
  45. 45. Don’t do what you can’t Hire the skills you don’t have. Upwork.com is amazing.
  46. 46. It takes a shitload of time Have fun doing it, or don’t do it at all. Money doesn’t start raining from day 1. Do it for fun
  47. 47. Know your audience Research if it’s gonna take off. Think about expected behaviour.
  48. 48. Think about how to make money Google Ads? Affiliates? Generate leads? Selling stuff?
  49. 49. Keep a log
  50. 50. mroumen.me/open Open project statistics.
  51. 51. Learn stuff Project 1: Learning SEO, Adsense and development Project 2: Learning Illustrator and Premiere Project 3: Learning ecommerce
  52. 52. Don’t just do sidprojects for the €. 1.44mb.nl Het-reclameblok.nl Do it for fun
  53. 53. And look for inspiration
  54. 54. What’s next?
  55. 55. Webcam-afplakken.nl Privacy stickers that don’t suck.
  56. 56. Or any of the other 50+ ideas in my sketchbook Strategy Cards Goodo China buy Motivatiebrief checker Strategenclub Book overview Was labels Koffie vertical Schaakplan Wispo boeker Droneland Voorlees podcast Kado met verhaal guide Visie missie Award Tech Foodroulette Patter
  57. 57. But, this evening is about you.
  58. 58. So here is my advice one more time: Do it for fun Just fucking do it Fail to win
  59. 59. Thanks for listening! @mroumen on Twitter mail@mroumen.com

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