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Video in Social Media Strategy is Becoming Crucial

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At one point, only cutting edge marketers were trying to reach consumers through social channels like Facebook. Now the vast majority have invested in pursuing that opportunity. Online video has seen rapid growth recently, but we will seen even more rapid growth in the near future. As consumer electronics devices designed to consume multimedia become better and cheaper, as video production gets easier and cheaper, and as more people become skilled in this area, video will become more prevalent.

Consumers will become much more used to being communicated to through video as well. This expectation will be similar to the the one they have for businesses to have a website or a Facebook page today. Businesses that don't have a strong video presence will loose their share of voice the way that businesses that don't have a website have lost it today.

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Video in Social Media Strategy is Becoming Crucial

  1. 1. TREND 4 OF 7: ONLINE VIDEO TOMORROW AS IMPORTANT AS WEBSITES TODAYSaturday, December 1, 2012
  2. 2. 43% more Americans (100 million) watch online video content on an average day now than a year ago. 43% Increase 44% Increase 37% Increase 239.0 105.1 43.5 30.1 175.0 73.7 Dec. 2010 Dec. 2011 Dec. 2010 Dec. 2011 Dec. 2010 Dec. 2011 Average daily unique Videos viewed Videos per viewer viewers (Millions) (Billions) @MrobertsOnlineSaturday, December 1, 2012
  3. 3. What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now? @MrobertsOnlineSaturday, December 1, 2012
  4. 4. What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now? Video will become more prominent, not less. @MrobertsOnlineSaturday, December 1, 2012
  5. 5. What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now? Video will become more prominent, not less. When the prices drop in half, theyʼll also flood into developing countries bringing more eyeballs online. @MrobertsOnlineSaturday, December 1, 2012
  6. 6. Camera equipment & editing software get cheaper @MrobertsOnlineSaturday, December 1, 2012
  7. 7. Camera More equipment & professional editing software videographers get cheaper @MrobertsOnlineSaturday, December 1, 2012
  8. 8. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper @MrobertsOnlineSaturday, December 1, 2012
  9. 9. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper Consumers will grow to expect to be communicated to through video @MrobertsOnlineSaturday, December 1, 2012
  10. 10. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper Product Consumers will companies will grow to expect build better to be consumption communicated devices to through video @MrobertsOnlineSaturday, December 1, 2012
  11. 11. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper Product Consumers will Dropping companies will grow to expect barriers to entry build better to be will increase consumption communicated competition devices to through video @MrobertsOnlineSaturday, December 1, 2012
  12. 12. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper Product Consumers will Dropping companies will grow to expect barriers to entry build better to be will increase consumption communicated competition devices to through video Companies will have to find new points of differentiation @MrobertsOnlineSaturday, December 1, 2012
  13. 13. Camera More Video quality equipment & professional and quantity editing software videographers increases get cheaper Product Consumers will Dropping companies will grow to expect barriers to entry build better to be will increase consumption communicated competition devices to through video Companies will Find a niche have to find and be new points of extraordinary to differentiation them @MrobertsOnlineSaturday, December 1, 2012
  14. 14. The Future: Video editing will be simplified the way word processing was. Animoto and iPhone app are early examples. Instagram for video. Video editing will be transformed by templates the way website design was. Transcription technology with automatically index video content. @MrobertsOnlineSaturday, December 1, 2012
  15. 15. A whole generation will be able to produce video that is good enough and engaging enough to spread ideas effectively. No video = no share of voice. Similar to no website or a Facebook page today. Consumers will expect it. Youʼll lose an opportunity and credibility. @MrobertsOnlineSaturday, December 1, 2012
  16. 16. Some inspiration, ideas and research from: Jeremiah Owyang ComScore Thomas Baekdal Altimiter Group ComScore Richard Bartel Gabe Zicherman Roger McNamee @MrobertsOnlineSaturday, December 1, 2012
  17. 17. Saturday, December 1, 2012
  18. 18. Questions? Mike Roberts 562.481.1117 Roberts.SanDiego@gmail.com Blog: www.AllegorieDesign.com @MrobertsOnline www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012

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