Culturelink world conference: Impacts of web tech on cultural networks

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  • 'what email would look like if it were invented today' A combination of email and information, however it goes further. Concepts and keywords link up to each other to create a reference library. What makes Wave particularly appearing is the idea of 'robots' watching what you were typing, just like a spellchecker, and linking data to reference libraries using suggested tools. Facebook users represent one of the biggest communities in the world -- digital or otherwise. At 200 million active users, Facebook would be the 5th largest country in the world and the service has become a fundamental communications platform for people to connect
  • Social software – properly integrated, goes over wll with employees
  • Culturelink world conference: Impacts of web tech on cultural networks

    1. 1. Web 2.0 & 3.0 – Impacts on cultural networks Mike Roach
    2. 2. The Web has evolved Communication System Information Source Collaborative Medium
    3. 3. Shifting patterns: E-mail no longer rules
    4. 4. “ The Internet? Is that thing still around?” (Homer Simpson)
    5. 6. The rise of the 'digital native' Always online Extensive disclosure of personal data Culture of sharing Creators, no longer passive users Peer collaboration Learning through browsing Born Digital: Understanding the First Generation of Digital Natives by John Palfrey - 2008
    6. 7. <ul><li>Knowledge Management …in the past </li></ul><ul><li>Write your knowledge into a database </li></ul><ul><li>Add an adequate level of detail. </li></ul><ul><li>' Maybe ' ' someday‘ ‘someone‘ will use your knowledge ...Or maybe not. </li></ul><ul><li>Don't spend too much time on this!! </li></ul>
    7. 8. <ul><li>Why this doesn’t work: </li></ul><ul><li>Defines knowledge as a transferable good which is centrally provided. </li></ul><ul><li>Demands knowledge sharing, but provides no audience </li></ul><ul><li>Wants to “manage” knowledge </li></ul>
    8. 9. <ul><li>The rise, and rise of collaboration </li></ul><ul><li>mashups </li></ul><ul><li>blog </li></ul><ul><li>social bookmarking </li></ul><ul><li>social networking </li></ul><ul><li>microblog </li></ul><ul><li>forum </li></ul><ul><li>tagging </li></ul><ul><li>gadgets </li></ul><ul><li>Each of these technologies have: a particular advantage and field of application </li></ul>
    9. 10. Where are the real relationships???
    10. 11. Shifting patterns
    11. 14. – Google Wave – ‘ What email would look like if it were invented today'
    12. 15. Where to Start? Agile Projects Executive blog Comments allowed Employees as ambassadors on the web External social-network sharing Internal social-network implementation Openness is the rule: closed areas only by request
    13. 16. “ A difficult economic environment argues for the need to innovate more, not to pull back” Ken Chenault, CEO American Express
    14. 17. Thankyou for listening! MJ Roach Twitter @michaeljroach LinkedIn mikejroach Email [email_address]

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