Here's the deal:
The "Players" are getting all the women without even trying and it makes us "regular" guys feel HORRIBLE.
HOWEVER: After years of studying these players, I've found you can actually COPY their though-process to get the same results they get. It's something they do to AVOID oneitis, and avoid the friend zone. (pua term oneitis is being obsessed with a girl)
If you also have one itis, or you want to escape the friend zone... this slideshare presentation is for you.