The term disruptive innovation was popularized by Harvard professor Clayton Christensen in his 1997 book “The Innovator’s Dilemma.” Nearly 20 years later “Disrupt!” is a popular leadership mantra that is more frequently uttered than experienced. You can't productize it. You can't always control it – at least what effects it has in practice. You aren't necessarily going to like every product of innovation. So are you sure you want it? If so, how do you promote a culture in which innovation can flower – and, potentially, thrive? Because that's probably the best that you can do.
Perhaps there's a better framing for innovation than just "disruption.“ This session is an overview of commmoditization and innovation theories followed by basic things you can do to apply that theory to your daily job architecting, choosing and managing a data environment in your company.