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Crossing the chasm with a
high performance dynamically
scalable open source platform for
real-time big data in-memory anal...
Literature review
“Chicken chicken chicken: chicken chicken”, Annals of
Improbable Research, Vol. 12, No. 5, Sept/Oct 2006...
About the CEO
The FoundersOur Executive Team: Founders
Our COO
Our CFO
The FoundersAnd Our Executive Team
Our
CEO
Our COO
Our CFO
The FoundersThe Rest of Our Executive Team
Our
CEO
CTO CDO CMO CSO
CCO
(barista)
Chief architect
Our Investors: Seed Funding
Mumsy Uncle Digby
Our Investors: Series A
Our Board
Company History: Origins
Company History: Innovation
Company History: Failing Faster Than Expected
Company History: Software All the Things
How many times has this
happened to you?
How many times has this
happened to you?
How many times has this
happened to you?
How many times has this
happened to you?
How many times has this
happened to you?
We pivoted to bigger problems
Our Value Proposition
Our Value Proposition
Our Value Proposition
Our Value Proposition
Our Value Proposition
Our beta customers, carefully selected for their
enthusiasm and ignorance
Our Customers
Customer wins in 50% of the top
2 fortune 1000 companies!
Our Customers
NDA NDA NDA NDA NDA
NDA NDA NDA NDA NDA
NDA NDA NDA NDA
NDA NDA NDA NDA NDA
We just signed our 10,000th partner*!
*If you count each open source contributor and user
We just signed our 10,000th partner*!
*If you count each open source contributor and user
Key Aspects of Our Product
Big data Cloud Dynamic
-In
memory
Leverage
Platform Viral Google
As-a-
Service
Open
Source
B
I
...
The IBM* digital turbo-encabulator
years in the making
* Irish Business Mechanics
Dark-emitting
diodes
FTL network
interco...
Digital turbo-encabulator architecture
Modial
interaction
Magneto
reluctance
No conductors or fluxes
Demo
Benchmarks and Scalability
Metapolar refractive
pilfometer
Transcendental
hopper dadascope
Benchmarks and Scalability
We Are Web Scale!
Financials
Series A
Time
Cash
Revenue
This may look
bad, but it isn’t.
Revenue
Financials
Series A
Cash
Time
Revenue
Advanced data
visualization FTW!
The first community manager in 1904, holding the first
babbage engine developer meetup.
Cutting frills like payroll: the p...
Cutting frills like payroll: open source
community managers are easy to find!
Competing products are inferior
Competing products have side effects
We don’t talk about our competitors
Wishful thinkers Winners
Losers Your father’s
oldsmobile
Us!
The Grubner©®™ Mystical Matrix
Get one now and this will be you
Annual subscription: $10,000,000.37
The “golden template” (to avoid)
About the presenter
Founders & team
Investors
Customers
Partners
Company history
Financia...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory anal...
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Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory analytic applications as a service in the cloud at the speed of business

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Many open source projects are seeking commercial backing and growing into businesses – e.g. Spark, Cassandra, Hadoop. How do you market your project or product to investors or to enterprises? What should your pitch deck or customer presentation look like? This talk will show you the archetype (based on watching hundreds of these presentations) and exactly how not to do a presentation like this.

Intro:
Mark Madsen’s exposure to the software industry can be measured in terapoints (that’s 1 million powerpoints). He received his Master’s degree in Science from an unnamed university in 1993 and has been doing what is described in technical jargon as “a lot of stuff” since then. With knowledge as broad as the wide Mississippi, his qualifications need not be divulged, and certainly not investigated. He doesn't want anyone to make a fuss over him—just treat him as you would any great man. Please welcome Mark Madsen

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Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory analytic applications as a service in the cloud at the speed of business

  1. 1. Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory analytic applications as a service in the cloud at the speed of business July, 2015 Mark Madsen www.ThirdNature.net @markmadsen
  2. 2. Literature review “Chicken chicken chicken: chicken chicken”, Annals of Improbable Research, Vol. 12, No. 5, Sept/Oct 2006 http://www.improbable.com/airchives/paperair/volume12/v12i5/v12i5.html
  3. 3. About the CEO
  4. 4. The FoundersOur Executive Team: Founders
  5. 5. Our COO Our CFO The FoundersAnd Our Executive Team Our CEO
  6. 6. Our COO Our CFO The FoundersThe Rest of Our Executive Team Our CEO CTO CDO CMO CSO CCO (barista) Chief architect
  7. 7. Our Investors: Seed Funding Mumsy Uncle Digby
  8. 8. Our Investors: Series A
  9. 9. Our Board
  10. 10. Company History: Origins
  11. 11. Company History: Innovation
  12. 12. Company History: Failing Faster Than Expected
  13. 13. Company History: Software All the Things
  14. 14. How many times has this happened to you?
  15. 15. How many times has this happened to you?
  16. 16. How many times has this happened to you?
  17. 17. How many times has this happened to you?
  18. 18. How many times has this happened to you?
  19. 19. We pivoted to bigger problems
  20. 20. Our Value Proposition
  21. 21. Our Value Proposition
  22. 22. Our Value Proposition
  23. 23. Our Value Proposition
  24. 24. Our Value Proposition
  25. 25. Our beta customers, carefully selected for their enthusiasm and ignorance
  26. 26. Our Customers Customer wins in 50% of the top 2 fortune 1000 companies!
  27. 27. Our Customers NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA
  28. 28. We just signed our 10,000th partner*! *If you count each open source contributor and user
  29. 29. We just signed our 10,000th partner*! *If you count each open source contributor and user
  30. 30. Key Aspects of Our Product Big data Cloud Dynamic -In memory Leverage Platform Viral Google As-a- Service Open Source B I N G O
  31. 31. The IBM* digital turbo-encabulator years in the making * Irish Business Mechanics Dark-emitting diodes FTL network interconnects
  32. 32. Digital turbo-encabulator architecture Modial interaction Magneto reluctance No conductors or fluxes
  33. 33. Demo
  34. 34. Benchmarks and Scalability Metapolar refractive pilfometer Transcendental hopper dadascope
  35. 35. Benchmarks and Scalability We Are Web Scale!
  36. 36. Financials Series A Time Cash Revenue This may look bad, but it isn’t. Revenue
  37. 37. Financials Series A Cash Time Revenue Advanced data visualization FTW!
  38. 38. The first community manager in 1904, holding the first babbage engine developer meetup. Cutting frills like payroll: the power of open source community!
  39. 39. Cutting frills like payroll: open source community managers are easy to find!
  40. 40. Competing products are inferior
  41. 41. Competing products have side effects
  42. 42. We don’t talk about our competitors
  43. 43. Wishful thinkers Winners Losers Your father’s oldsmobile Us! The Grubner©®™ Mystical Matrix
  44. 44. Get one now and this will be you
  45. 45. Annual subscription: $10,000,000.37
  46. 46. The “golden template” (to avoid) About the presenter Founders & team Investors Customers Partners Company history Financials The problem (as perceived by a 5 year old) Buzzwords Secret special technology Product Benchmarks Demo Competitors FUD Our wonderfulness

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