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PRC SME Access Talk

Slides for talk on Publishing Research Consortium report "Access by UK SMEs to professional and academic information" given at ALPSP 2009 Annual Conference on 10 September 2009

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PRC SME Access Talk

  1. 1. Access by UK SMEs to professional and academic information Publishing Research Consortium Mark Ware
  2. 2. • Founding partners • ALPSP • Publishers Association • STM • Corresponding partners • AAUP • AAP/PSP
  3. 3. Research objectives • Journal content, but not in isolation • in the context of other types of information • Importance of information • Use made • How obtained • SMEs compared to other groups 3
  4. 4. Small & Medium Enterprises • Small < 50 employees • Medium < 250 employees • 4.7 million • 99.9% of UK companies • 60% of private sector employment • % science-based/high-tech unknown 4
  5. 5. Previously known • Importance of SMEs to innovation and to economic growth and job creation • Importance of basic research to economy and to innovation • Publications one of many factors • but an important one 5
  6. 6. Knowledge transfer routes • Publications • Informal contacts • Public conferences and meetings • Hiring trained scientists and engineers • Joint research • Contract research • Temporary personnel exchanges 6
  7. 7. Methodology • Survey & interviews • Methodology • Response rate • Demographics 7
  8. 8. Sectors covered Pharmaceutical 18 15 Chemicals 11 4 Computing 9 5 Medical & Precision Instruments 7 1 Electricity & Gas Supply 5 4 Machinery & Equipment 5 5 Media, Publishing & Printing 5 4 Oil & Gas 4 12 Telecommunications 4 7 Aerospace 4 11 Construction 4 5 Finance 4 9 Others 21 20 0% 10% 20% 0% 10% 20% SME Large company 8
  9. 9. Success factors Quality of staff 6.4 6.4 Product quality 6.4 6.4 Leadership 6.0 6.1 Customer loyalty 5.9 5.8 Attracting new customers 5.9 5.8 Attracting quality staff 5.9 6.1 Information 5.7 5.6 Tech./ Software/ Comms 5.4 5.7 Training 5.1 5.7 Quality of equipment 5.1 5.4 Product range 5.1 5.4 Minimal bureaucracy 5.1 5.0 Access to academic expertise 4.3 4.3 Access to commercial expertise 4.0 4.3 0 2 4 6 8 0 2 4 6 8 SME Large company
  10. 10. Importance vs barriers to success: SMEs 0.7 SMEs Ability to attract new customers 0.6 0.5 Relative barrier to success 0.4 Attracting staff Minimal bureaucracy 0.3 Information Leadership 0.2 Product range Technology/ Software/ Comms Product quality Staff Equipment Customer loyalty 0.1 Training Access to commerical expertise Access to university expertise 0 3 4 5 6 7 Average importance to success of organisation (rating scale, 1–7) 10
  11. 11. Importance vs barriers to success: large companies 0.7 Large companies 0.6 Minimal bureaucracy 0.5 Relative barrier to success Leadership 0.4 Ability to attract new customers Attracting staff 0.3 Technology/ Software/ Comms Product quality 0.2 Product range Staff Training 0.1 Equipment Information Access to university expertise Customer loyalty Access to commerical expertise 0 3 4 5 6 7 Average importance to success of organisation (rating scale, 1–7) 11
  12. 12. Importance of different information types Original research articles in journals 5.3 5.1 6.8 Review papers in journals 5.2 4.8 6.4 Technical info 5.2 5.6 4.4 Reference works 5.1 5.0 5.5 Professional/Trade pubs 4.8 4.9 4.2 Patent information 4.7 4.5 3.5 Scientific/ tech stds 4.7 5.2 3.9 Legislative /Regulatory info 4.5 5.0 3.3 Technical reports from gov't 4.5 4.7 4.3 Conference proceedings 4.5 4.3 5.1 Market research reports 4.3 4.3 3.0 Vendor white papers 3.8 4.0 3.1 Doctoral theses/ dissertations 3.5 3.3 4.9 Clinical guidelines 3.3 3.2 3.3 CME/Educational content 3.2 3.4 3.7 Patient details 2.4 2.3 3.1 0 2 4 6 0 2 4 6 0 2 4 6 8 SME Large company University/College
  13. 13. Journals were SMEs’ most important information source Original research articles in journals 5.3 5.1 Review papers in journals 5.2 4.8 Technical info 5.2 5.6 Reference works 5.1 5.0 Professional/Trade pubs 4.8 4.9 Patent information 4.7 4.5 Scientific/ tech stds 4.7 5.2 Legislative /Regulatory info 4.5 5.0 SME Large company Technical reports from gov't 4.5 4.7 etc. Conference proceedings 4.5 4.3 13
  14. 14. Level of access to journal articles Base: those describing access to journal articles as important % saying access is Easy or Very Easy 100% 94% 75% 82% 71% 50% 25% 0% SME Large company University/College 14
  15. 15. Access easier than 5 years ago Lot more difficult Little more difficult About the same Little easier Lot easier Harder Same Easier 20% SME 7% 13% 20% 29% 31% 60% 20% Large co. 6% 14% 19% 24% 38% 62% 10% Univ/Coll 2% 8% 16% 24% 50% 74% 0% 25% 50% 75% 100% 15
  16. 16. SMEs read 112 journal articles a year Large University/ Frequency SMEs companies college Several times 43% 30% 72% per week Weekly to 43% 57% 27% Monthly Less often 14% 13% 1% Articles read 112 101 169 per year 16
  17. 17. Access to journals literature/2 Very poor Poor Varies Good Excellent SMEs 14% 56% 26% 2% Large companies 13% 37% 39% 7% University/ College 4% 22% 55% 17% 0% 25% 50% 75% 100% 17
  18. 18. Difficulties accessing articles SME Large co. Univ Recent 55% 34% 24% difficulty Difficulties 11 6.4 12.4 per year Articles read 112 101 169 per year % articles w/ 10% 6% 7% difficulty 18
  19. 19. Difficulties encountered Unsure how to find Searched but could not find Forgot details Not in library No access from home Found but had to pay Found but technical payment diffs 13% 4% 9% 8% 10% 3% 13% 4% 2% 6% 8% 50% 6% 64% SME Large Company 19
  20. 20. Wide range of access channels used Prof/soc membership 81 87 83 Institute/ company subscription 77 86 96 Open access journal 71 68 85 Gov't database 68 78 69 Personal subscription 66 77 62 Author's own web page 66 68 84 Elec database subs by company 63 78 79 Online Pay Per View 63 43 35 In-house info service 56 90 74 Approach author directly 52 56 89 Local academic library 51 50 57 Colleagues' personal subscription 48 50 45 Institutional rep/ online preprint 42 53 61 Inter-lib loan via local lib 42 47 72 Local public library 38 35 41 0% 50% 100% 0% 50% 100% 0% 50% 100% SME Large company University/College
  21. 21. Pay Per View • only 5% of SME reported channel uses • 1/3 used at least once per month • Lots of issues • high prices • inhibits browsing • uninformative/misleading abstracts • non-corporate payment mechanism 21
  22. 22. Local academic libraries • Rarely used: ~1% of channel uses • Issues • level of library interest? • perceived problems with publisher licences • requirement for walk-in access 22
  23. 23. Professional associations • Physical libraries => virtual • Cost effective • Highly targeted • Issues • small library budgets • licence constraints 23
  24. 24. National licence? • Who would mediate/administer? • JISC/HEIs? • British Library? • PLS? • Size of the access gap • Benefits • Self-sustaining? 24
  25. 25. (With thanks to Geoff Bilder) 25
  26. 26. iTunes model (“iPub”) • single portal, comprehensive aggregation • intuitive user interface • low price • meaningful previews • one-click purchase (w/corporate options) • integration with reference management software • recommendation engines • multiple media types 26
  27. 27. 27
  28. 28. Summary • High value of information to SMEs • Journals highly used • Mixed picture on access, but SMEs worse than large companies (& universities) • 55% experienced recent difficulty • ~ 10% of articles read per year • payment barrier the main difficulty cited • Wide range of access channels • PPV problematic, walk-in access inconvenient • Options: PPV; online libraries; national licence? 28
  29. 29. Further information • Full report on PRC website • http://is.gd/32TM3 • Companion report (additional information) • http://is.gd/32TO1 • These slides • http://www.slideshare.net/mrkwr • Mark Ware • www.markwareconsulting.com 29

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Slides for talk on Publishing Research Consortium report "Access by UK SMEs to professional and academic information" given at ALPSP 2009 Annual Conference on 10 September 2009

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