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This year’s model: strategies for increasing access to research content (ASA Conference 2011)

Slides for my talk at the ASA (Association of Subscription Agents) Annual Conference 21/22 February 2011: "This year’s model: strategies for increasing access to research content"

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This year’s model: strategies for increasing access to research content (ASA Conference 2011)

  1. 1. This year’s model: strategies for increasing access to research content Mark WareAssociation of Subscription Agents Annual Conference 2011
  2. 2. RIN: Dynamics of Improving Access to Research Papers Open access Gold OA Green OA Delayed accessCentralised Article-levelNational licence Transactional models Non-OA
  3. 3. PPVPublisher Individual PDA, Core+Peripheral DocDel PPV convert2Subs DocDelLibrary Aggregator
  4. 4. Ease of access to journal articles % saying access is Easy or Very Easy Base: those describing access to journal articles as important 100% 94% 75% 82% 71% 50% 25% 0% SME Large company University/CollegeSource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009) 5
  5. 5. Difficulties accessing articles SME Large co. Univ Recent 55% 34% 24% difficulty Difficulties 11 6.4 12.4 per year Articles read 112 101 169 per year % articles w/ 10% 6% 7% difficultySource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009) 6
  6. 6. @EF#A&9(,*,(,7& =54,.6,7&H2 .,#,".%/,.#&;2 9#$7:7$5"+&;<2 !"#$%&"(&)**+$,(& -,#,".%/ 012 3,4,+5*6,7"+& =54,.6,7&;2 -,#,".%/ 812 >?@A&B:C+$%&#,%75.&/,"+7/& ;2 D5.*5."7,&02 @EF#A&9(,*,(,7& .,#,".%/,.#&G2 D5.*5."7,&8H2 9#$7:7$5"+&H2 >?@A&B:C+$%&#,%75.&/,"+7/& G2Source: UNESCO (2010); ONS (2010); CEPA estimates
  7. 7. ~10–30 million Core: Core readers = core authors Intermediate:Occasional authors << regular readers Periphery: Authors rare, occasional readers common
  8. 8. 600–800 million?? Core: Core readers = core authors Intermediate: Occasional authors << regular readers Periphery: Authors rare, occasional readers common New audience? Occasional readers exclusively
  9. 9. Subscribers/PPV 10% Other sources say subscribers ≈ 35–65% Unrecognised???Source: G Bilder 90%
  10. 10. Could we sell more to turnaways? “Publisher A” 40 million visits p.a. 50% non-institutional = 20 million visits 40,000 PPV transactions ≈ 0.2% “conversion rate”Source: DeepDyve
  11. 11. Unsure how to find Searched but could not find Forgot details Not in library No access from home Found but had to pay Found but technical payment diffs 13% 4% 9% 8% 10% 3% 13% 4% 2% 6% 8% 50% 6% 64% SME 12 Large CompanySource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009)
  12. 12. Unsure how to find Searched but could not find Forgot details Not in library No access from home Found but had to pay Found but technical payment diffs 13% 4% 9% 8% 10% 3% 13% 4% 2% 6% 8% 50% 6% 64% SME 12 Large CompanySource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009)
  13. 13. Issues with Pay Per View• high prices• inhibits browsing• uninformative/misleading abstracts• non-corporate payment mechanism 13
  14. 14. • Opportunity to simplify transactional access?• Purchase-once, view-anywhere functionality• Business model flexibility e.g. • subscriptions • day passes • metered access • pay-per-article • multi-issue packages
  15. 15. PPV in the UK• 60,000 PPV transactions p.a.• @ ~$30 each• = ~£1.2 million
  16. 16. Price 0 0 Quantity
  17. 17. $30 $20Price $10 $5 0 0 Quantity
  18. 18. 500 500Articles downloaded (000) 400 300 200 100 60 0 @ $30 @ $5
  19. 19. 120,000 112,000Articles downloaded (000) 100,000 80,000 60,000 40,000 20,000 60 500 0 @ $30 @ $5–10 Total
  20. 20. Further information• Research Information Network “Dynamics of Improving Access to Research Papers” • http://is.gd/kEe9vb • & UKSG conference 6 April• These slides • http://www.slideshare.net/mrkwr• Mark Ware Consulting • www.markwareconsulting.com 26

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