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a presentation on Fixed Mobile Converegence and Management of Technology Acquisition and Transfer

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  • First point- Open innovation Third point - 40Kbps upload/download per voce call and 153.8Kbps per data session. So a max of 3 user simulataneously can be accomodated but throughput is reduced. Fourth point- Unlimited plan does not include cost for data sessions. Fifth point— -For example, a customer cannot take the femtocell to a region and use it at their vacation home where there is no Sprint coverage, nor can the customer take the femtocell to Europe and use it as though the customer is in the U.S. -Also AIRAVE will operate anywhere within your location provided that broadband Internet access is available and the unit is located within close proximity of a window for GPS signal acquisition. In the instance that a GPS signal cannot be obtained, the service will not work which means that an external 30 foot GPS antenna is included that can be located near a window. Last point- The visitor needs to be on the unlimited plan and needs to be authorised and also have a sprint phone Downside - Calls that are initiated on the Nationwide Sprint Network will continue on the Nationwide Sprint Network, even though you may be within the AIRAVE coverage area. However, if you are on an unlimited plan and move out of Airave network to cellualr network ou minuted of usage will be counted in the free unlimited MoU as per plan. Vice Versa is not true
  • Femtocell

    1. 1. Management of Technology Acquisition and Transfer The Case of Fixed Mobile Convergence -Femtocells Mayura Coodli (105) Rohin Agarwal (401) Jai Awataramani (402) Himmat Singh Sandhu (416) Mrinal Sharma (419) Shikhar Tyagi (423) Aliasgar Y N (425)
    2. 2. Mr. Jai Awataramani
    3. 3. <ul><li>Jai Awataramani is - </li></ul><ul><li>Hardworking </li></ul><ul><li>Sincere </li></ul><ul><li>Enthusiastic </li></ul>Single Number, Single Handset
    4. 4. No Network – Again!
    5. 6. Multi Number, Single Handset
    6. 7. Single Number, Multi Handset
    7. 8. Multi Number, Multi Handset
    8. 9. Fixed Mobile Convergence – One Man, Many Places On the move At Office At Residence
    9. 10. Fixed Mobile Convergence – Many People, One Place
    10. 11. What is a Femtocell?
    11. 12. Through the Years
    12. 13. The Femto Advantage Monthly Cost for a Macro Site = $ 7,047 Cost of a Femto Cell = $ 247 For 90,000 subs, 202 macro sites required By using femto cells, one saves on 38 sites, saving $ 268,000 Assuming 2 users per femto cell, 9,000 femto cells req. to cover 20% subs costing $138,000 Net Monthly Saving = $ 130,000
    13. 14. Key Technology Transfer & Business Issues An Indian Perspective <ul><li>Subscriber ownership </li></ul><ul><li>Pricing model & “Productization” </li></ul><ul><li>Integration of mobile operator and ISP </li></ul><ul><li>Indian Complexities </li></ul><ul><li>Business model – cannibalization </li></ul><ul><li>Backbone network </li></ul><ul><li>Low broadband penetration </li></ul><ul><li>Tech. illiteracy </li></ul><ul><li>Lack of content </li></ul><ul><li>Low data ARPU </li></ul><ul><li>Regulations are not in place </li></ul><ul><li>Lack of standardization </li></ul><ul><li>Device Cost </li></ul><ul><li>Strong SLAs between operator and ISP </li></ul><ul><li>Govt. initiatives to push broadband </li></ul><ul><li>Enterprise solutions </li></ul><ul><li>Locations based services </li></ul><ul><li>High MoU + data traffic </li></ul><ul><li>Educating the masses </li></ul><ul><li>Femto Forum </li></ul><ul><li>TRAI to continue with this year’s surge </li></ul><ul><li>Operators to switch to IP backbone </li></ul>Issues Possible Workarounds
    14. 15. The Case of Sprint <ul><li>Uses Samsung’s ‘Ubicell’ to provide services in 1900 Mhz band only on Sprint networks, later renamed as ‘Airave’ </li></ul><ul><li>Range over 5000 square feet </li></ul><ul><li>Only four authorized users/ femtocell- Avg recommended bandwidth 160 kbps </li></ul><ul><li>Either single line for $10 pm or $20 pm for a family pack </li></ul><ul><li>Access can be limited to your AIRAVE by creating a list of up to 50 approved Sprint phone numbers </li></ul><ul><li>Other operators following Sprint – Verizon and AT&T to launch in 2009 </li></ul>
    15. 16. Thank You