Future Print Media

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Presentation from the general sales meeting. "Where should the NP Dodge Company be spending it's market budget".

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Future Print Media

  1. 1. Future Print Media Presence
  2. 2. State of the Newspaper Industry
  3. 3. <ul><li>We have completed 6 months of current annual contract </li></ul><ul><ul><li>Sunday Marketplace Homes </li></ul></ul><ul><ul><ul><li>26 weeks – 1/3 page Open House Ad </li></ul></ul></ul><ul><ul><ul><li>20 weeks – 10x2” Featured Ad Banner </li></ul></ul></ul><ul><ul><li>Friday Home Guide </li></ul></ul><ul><ul><ul><li>52 weeks – 3/12 page Featured Ad Banner </li></ul></ul></ul>NP Dodge – OWH Current Contract
  4. 4. ’ 09 Open House One Liner Shortage Open house ads needed to fill current contract space to date. The Open House bi-weekly ad has been full once.
  5. 5. Advertising Placement Trends
  6. 6. ’ 08 NAR Home Buyer & Seller Survey
  7. 7. ’ 08 NAR Home Buyer & Seller Survey 61% of home buyers, between the ages of 18 – 44, check their social network daily. 62% of all buyers are between The ages of 18 – 44.
  8. 8. NP Dodge Social Networking NP Dodge Share Traffic Statistics~3/20/20009!Last 30 Days NP Dodge is the only local real estate company that is effectively tapping into social networks. Facebook being the most popular among our website users.
  9. 9. NP Dodge Virtual Market Share Growth Velocity reports the relative change in daily Attention. Velocity is used to determine the relative growth of a domain over a particular timeframe or compared to other sites.
  10. 10. NP Dodge Online Strategy
  11. 11. NP Dodge Options <ul><li>Stop NP Dodge Open House bi-weekly ad immediately </li></ul><ul><li>Continue NP Dodge Open House bi-weekly ad until the end of our contract (September, 2009) </li></ul><ul><li>Negotiate a new contract (effective until April, 2010) with OWH to increase spending and presence </li></ul><ul><li>Other? </li></ul>
  12. 12. Questions and Comments To put your marketing into print media does not make any sense today. So as General Napoleon once said: “ When you see the opposing generals matching in the wrong direction do not interrupt them ”

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