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What is communication?
Details on what is communication and explained the concept of communication.

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  1. 1. COMMUNICATION ByMridu Agarwal
  2. 2. WHAT IS COMMUNICATION? • The word "communication", which comes from the Latin word "communicare" meaning to make common, is used in common talk, usually to mean speaking or writing and sending a message. • Communication is really much more than that. It involves ensuring that your message has reached the target audience, and the receiver understands and responds as you want. • "Communication is any behavior that results in an exchange of meaning" - THE AMERICAN MANAGEMENT ASSOCIATION
  3. 3. METHODS OF COMMUNICATION VERBAL COMMUNICATION: Communication with words is called verbal communication. It may be oral or written. Attributes of verbal communication: The following attributes are taken into account in choosing if oral or written communication is to be used in a particular situation: 1. Speed 2.Record 3. Precision and accuracy 4.Length 5. Expense 6.Body language 7.Feedback
  4. 4. Channels of oral communication: 1. Face to face 2.Telephone conversation 3. Presentation 4.Public speech 5.Interview 6.Group discussion 7.Negotiation 8.Meeting Channels of written communication: 1. Letter 2. Memo 3.Notice 4.Circular 5.Report 6.Minutes
  5. 5. NON VERBAL: Communication with other symbols is called Non-verbal communication. Uses of non verbal communication: 1. Instant affect: Non verbal methods have an instant affect because of quicker grasp by the receiver; it takes less time to see a colour or picture or to hear a sound than to read or hear and understand words and sentences. 2. Aids verbal communication: Maps, charts and graphs are necessary for conveying information or plans related to geography, locations, data , etc. 3. Powerful response: Response to visuals and plain sounds is more powerful than to language. Example: A film is more effective than a written story. 4. Best method to convey information to illiterate people: Symbols, signs, pictures, etc. help illiterate people understand the message better. For example: A literate driver following the traffic signs on the road.
  6. 6. Non verbal aspects of written communication: 1. Colour 2. Picture 3. Diagram 4. Graphs and charts 5. Maps 6. Signs and signals 7. Auditory symbols Non verbal aspects of oral communication: 1.Body language: Body language means that changes occur in the body position and movements that show what the personal is feeling or things. Aspects of body language: • Appearance • Clothing and accessories • Posture • Facial expression • Smile
  7. 7. • Eye contact • Gestures • Energy • Space • Time 2. Paralanguage: The non verbal aspect of spoken words is known as paralanguage. Aspects of paralanguage: • Volume • Tone • Pitch • Pause • Pace • Power • Speed • Voice modulation • Accent