Out of Control: the bottom-up power of social computing

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Out of Control: the bottom-up power of social computing

  1. 1. Out of Control:The Bottom-up Power of Social Computing© 2012 Jun Hu
  2. 2. Social Computing is EverywhereDepartment of Industrial Design 8-3-2012 PAGE 1
  3. 3. Social Computing is EverywhereDepartment of Industrial Design 8-3-2012 PAGE 2
  4. 4. Social Computing is EverywhereDepartment of Industrial Design 8-3-2012 PAGE 3
  5. 5. Social Computing is NOT NewDepartment of Industrial Design 8-3-2012 PAGE 4
  6. 6. Social Computing is NOT New • 1968 – ARPANET linking 4universities • 1971 – First e-mail sent via ARPANET. • 1973 – The Internet is born. • 1973 – BBS • 1985 – AOL Instant Messenger • 1991 – World Wide Web created. • 1994 – Web 1.0.Department of Industrial Design 8-3-2012 PAGE 5
  7. 7. Social Computing is NOT New • 1995 – The Intranet introduced. • 1995 – Wiki • 1997 – RobotWisdom.com - first Internet blog. • 2002 – Friendster, first modern day social network. • 2003 – MySpace created. • 2004 – Web 2.0 • 2004 – Facebook • 2005 – YouTube • 2006 – TwitterDepartment of Industrial Design 8-3-2012 PAGE 6
  8. 8. Destructive Power of Social ComputingDepartment of Industrial Design 8-3-2012 PAGE 7
  9. 9. Destructive Power of Social Computing • TunisiaDepartment of Industrial Design 8-3-2012 PAGE 8
  10. 10. Destructive Power of Social Computing • EgyptDepartment of Industrial Design 8-3-2012 PAGE 9
  11. 11. Destructive Power of Social Computing • British riots Tottenham, London, Aug. 7, 2011.Department of Industrial Design 8-3-2012 PAGE 10
  12. 12. Can Social Computing be Constructive?Department of Industrial Design 8-3-2012 PAGE 11
  13. 13. Can Social Computing be Constructive? • Social Computing saves lives in Turkey http://www.newsy.com/videos/social-media-saves-lives-in-turkey/Department of Industrial Design 8-3-2012 PAGE 12
  14. 14. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony?Department of Industrial Design 8-3-2012 PAGE 13
  15. 15. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5SqcDepartment of Industrial Design 8-3-2012 PAGE 14
  16. 16. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5SqcDepartment of Industrial Design 8-3-2012 PAGE 15
  17. 17. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5SqcDepartment of Industrial Design 8-3-2012 PAGE 16
  18. 18. Can Social Computing be Constructive? • KONY 2012 http://www.youtube.com/watch?v=Y4MnpzG5SqcDepartment of Industrial Design 8-3-2012 PAGE 17
  19. 19. Can Social Computing be Constructive? • KONY 2012 http://www.youtube.com/watch?v=Y4MnpzG5SqcDepartment of Industrial Design 8-3-2012 PAGE 18
  20. 20. Can Social Computing be Constructive? • YES.Department of Industrial Design 8-3-2012 PAGE 19
  21. 21. Can Social Computing be Constructive? • YES. From bottom up.Department of Industrial Design 8-3-2012 PAGE 20
  22. 22. Social Computing • Three C’s of Web 1.0 (pre-social computing) • Content, Commerce and CommunityDepartment of Industrial Design 8-3-2012 PAGE 21
  23. 23. Social Computing • Three C’s of Web 1.0 • Content, Commerce and Community • Three C’s of Web 2.0 • Context, Communications and CollaborationsDepartment of Industrial Design 8-3-2012 PAGE 22
  24. 24. Social Computing • Share experiences and information • Shifts innovation from top-down to bottom up • Which decreases the power of intuitions, and • Increases the power of communitiesDepartment of Industrial Design 8-3-2012 PAGE 23
  25. 25. Social Computing + Physical Computing • Web of people + Internet of thingsDepartment of Industrial Design 8-3-2012 PAGE 24
  26. 26. Social Computing for DesignersDepartment of Industrial Design 8-3-2012 PAGE 25
  27. 27. Social Computing for Designers • Shift from product-centric designDepartment of Industrial Design 8-3-2012 PAGE 26
  28. 28. Social Computing for Designers • Shift from product-centric design • To service centric designDepartment of Industrial Design 8-3-2012 PAGE 27
  29. 29. Social Computing for Designers • Shift from product-centric design • To service centric design Products Services SystemsDepartment of Industrial Design 8-3-2012 PAGE 28
  30. 30. Social Computing for Designers • Shift from product-centric design • To service centric design http://www.authorstream.com/Presentation/aSGuest16582-174356-social-computing-karen-quintin-enter-tags-education-ppt-powerpoint/Department of Industrial Design 8-3-2012 PAGE 29
  31. 31. Social Computing for Designers • Social Computing for Innovation − Collective intelligenceDepartment of Industrial Design 8-3-2012 PAGE 30
  32. 32. Social Computing for Designers • Social Computing for Innovation − Social Innovation − Bottom up organizations and structures − Who are the designers?Department of Industrial Design 8-3-2012 PAGE 31
  33. 33. Social Computing for Designers • Computers as simulation platformsDepartment of Industrial Design 8-3-2012 PAGE 32
  34. 34. Social Computing for Designers • Social computing as simulation platform for designDepartment of Industrial Design 8-3-2012 PAGE 33
  35. 35. Social Computing for Designers • Social Computing in Design Education − Are you ready yet?Department of Industrial Design 8-3-2012 PAGE 34
  36. 36. Out of Control:The Bottom-up Power of Social Computing© 2012 Jun Hu

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