Will Your Company Be Customer Worthy in 2012? 2013?Continued part 2 of 6….APPS, Free & Innovation –Hint “Free is the new b...
appnoun Computers, Informal .an application, typically a small, specialized programdownloaded onto mobile devices: the bes...
We all compete with FREE
Don’t get stuck here…where do your       customers want apps?
We Interrupt this presentation for      context – context   big nd essential
Continue to NACCM Part 3Continue to Part Part 3: Disruption andInterruptionsPart 4: Geeky customer Experience stuff, Occup...
Will You Be Customer Worthy 2012  Hoffman naccm detailed speaker notes part 2
Will You Be Customer Worthy 2012  Hoffman naccm detailed speaker notes part 2
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Will You Be Customer Worthy 2012 Hoffman naccm detailed speaker notes part 2

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Customer experience as an app; every customer contact should be viewed as an app with a purpose, function, result; apps are free so making business case is a challenge but apps are essential; don't get bogged down in over engineering an app - start quickly with any app and evolve functionality

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Will You Be Customer Worthy 2012 Hoffman naccm detailed speaker notes part 2

  1. 1. Will Your Company Be Customer Worthy in 2012? 2013?Continued part 2 of 6….APPS, Free & Innovation –Hint “Free is the new black
  2. 2. appnoun Computers, Informal .an application, typically a small, specialized programdownloaded onto mobile devices: the best GPS apps for youriPhone.Definition of: app(APPlication) The term has been used as shorthand for"application" in the IT community for decades. However, itbecame newly popular for mobile applications insmartphones and tablets, especially due to the advent ofApples iTunes App Store in 2008. It is just as correct to say"iPhone application" as it is "desktop computer app;"although app is shorter, and computer people love toabbreviate. See application, APP file and App Store.
  3. 3. We all compete with FREE
  4. 4. Don’t get stuck here…where do your customers want apps?
  5. 5. We Interrupt this presentation for context – context big nd essential
  6. 6. Continue to NACCM Part 3Continue to Part Part 3: Disruption andInterruptionsPart 4: Geeky customer Experience stuff, OccupyEverywhere, Passion, customerpayback.comPart 5: Internet of Things, Privacy & Piracy, CxC& Customer Experience Frameworks RolePart 6: Customer Frameworks + Algorithms +Customer Geniuses; Summary & AdditionalPredictions

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