Will You Be Customer Worthy in 2012?10 Predictions for the greatest forces in consumerism affecting advertising, marketing...
Will You Be Customer Worthy in 2012?1. Local Local Local… Context         Can You Hear Me Now?                            ...
Will You Be Customer Worthy in 2012?2. Apps – Free or Fee Nation– $.99 for your thoughts         “Yes, there’s an app for ...
Will You Be Customer Worthy in 2012?3. Network of Things: youare your devices                           2012 Customer Wort...
Will You Be Customer Worthy in 2012?4. Data is the robot                           2012 Customer Worthy Predictions by    ...
Will You Be Customer Worthy in 2012?5. Geniuses – They are everywhere- Find’em Recognize them                           20...
Will You Be Customer Worthy in 2012?6. Fraud For Granted -Fugetaboutit                           2012 Customer Worthy Pred...
Will You Be Customer Worthy in 2012?7. Real Fake, Fake Real -Fake intimacy at a massivescale                           201...
Will You Be Customer Worthy in 2012?8. Memory loss, badexperiences “half life”                           2012 Customer Wor...
Will You Be Customer Worthy in 2012?9. Algorithms & AlertsReplace Reporting                           2012 Customer Worthy...
Will You Be Customer Worthy in 2012?1.     Local Local Local… Context2.     Apps – Free or Fee Nation – $.99 for your thou...
Be customer worthy at each contact                          2012 Customer Worthy Predictions by   Customer Worthy book is ...
2012 Customer Worthy Predictions by Michael Hoffman                                                                       ...
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Customer Worthy Predictions & Trends 2012 by Michael R Hoffman

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Urgent management issues raised by changes in customer preferences, customer data, technology and overall business operations due to customer predictions for 2012 2013. Predictions from Michael R Hoffman, foremost customer analytics, CRM and customer experience expert.
Predictions and trends affect sales, marketing, customer service, IT, CRM, legal, operations and competition. Predictions range from optimistic to outright scary (make sure to read the detailed notes). Hoffman concludes the 2012-13 is the year to earn the right to be included in your customer's network...or else. Customers have one criteria for choosing whom they do business with: Are you customer worthy?

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Customer Worthy Predictions & Trends 2012 by Michael R Hoffman

  1. 1. Will You Be Customer Worthy in 2012?10 Predictions for the greatest forces in consumerism affecting advertising, marketing,sales, finance, product & service design, legal, customer service and technology. 1. Local Local Local… Context 2. Apps – Free or Fee Nation – $.99 for your thoughts 3. Network of things – you are your devices 4. Data is the robot 5. Geniuses – They are everywhere - Find’em Recognize them 6. Fraud For Granted - Fugetaboutit 7. Real Fake, Fake Real - Fake intimacy at a massive scale 8. Memory loss, bad experiences “half life” – 9. Algorithms & alerts replace reporting 10. 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  2. 2. Will You Be Customer Worthy in 2012?1. Local Local Local… Context Can You Hear Me Now? Can You? Here! Me! Now! 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  3. 3. Will You Be Customer Worthy in 2012?2. Apps – Free or Fee Nation– $.99 for your thoughts “Yes, there’s an app for that” 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  4. 4. Will You Be Customer Worthy in 2012?3. Network of Things: youare your devices 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  5. 5. Will You Be Customer Worthy in 2012?4. Data is the robot 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  6. 6. Will You Be Customer Worthy in 2012?5. Geniuses – They are everywhere- Find’em Recognize them 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  7. 7. Will You Be Customer Worthy in 2012?6. Fraud For Granted -Fugetaboutit 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  8. 8. Will You Be Customer Worthy in 2012?7. Real Fake, Fake Real -Fake intimacy at a massivescale 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  9. 9. Will You Be Customer Worthy in 2012?8. Memory loss, badexperiences “half life” 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  10. 10. Will You Be Customer Worthy in 2012?9. Algorithms & AlertsReplace Reporting 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  11. 11. Will You Be Customer Worthy in 2012?1. Local Local Local… Context2. Apps – Free or Fee Nation – $.99 for your thoughts3. Network of things – you are your devices4. Data is the robot5. Geniuses – They are everywhere - Find’em Recognize them6. Fraud For Granted - Fugetaboutit7. Real Fake, Fake Real - Fake intimacy at a massive scale8. Memory loss, bad experiences “half life” –9. Algorithms & alerts replace reporting10. 2012 Customer Worthy Predictions by Michael Hoffman Available @ Amazon.com MRH@customerworthy.com
  12. 12. Be customer worthy at each contact 2012 Customer Worthy Predictions by Customer Worthy book is optimum Michael Hoffman customer experience guidebook Available @ Amazon.com MRH@customerworthy.com
  13. 13. 2012 Customer Worthy Predictions by Michael Hoffman MRH@customerworthy.comThank you, Michael R Hoffman, author of Customer Worthy, available @ Amazon.comContact Michael R Hoffman at 908.542.1134 for more information

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