Online Social Networking in the Job Search Understanding, Building, and Using Online Profiles
 
What is an Online Profile? <ul><li>Online snapshots of the user’s life </li></ul><ul><li>Professional or personal </li></u...
Using Social Media in Job Searches <ul><li>Connect directly to hiring managers and recruiters (overstated) </li></ul><ul><...
Using Social Media in Job Searches <ul><li>Find people you know who work for companies that may need you </li></ul><ul><li...
Is Social Networking Effective?
Who Uses Social Media? <ul><li>About 10% of employers actively search for candidates on social media </li></ul><ul><li>Rec...
Is Social Networking Effective? <ul><li>In short: </li></ul><ul><ul><li>Getting a job directly is possible, but not likely...
Netiquette <ul><li>Technology changes    changing rules </li></ul><ul><ul><li>Spelling, abbreviations, acronyms, phrases ...
DO <ul><ul><li>Make sure your profile is full of info </li></ul></ul><ul><ul><li>Let people see your profile </li></ul></u...
DON’T <ul><ul><li>Post inappropriate content </li></ul></ul><ul><ul><li>Let your profile sit untouched for long periods </...
Facebook <ul><li>Most users – 1 in 2 working adults </li></ul><ul><li>Status updates go to all your “friends” </li></ul><u...
LinkedIn <ul><li>Highly Professional – more space for work history </li></ul><ul><li>Normal to request recommendations </l...
Emurse.com <ul><li>Non-networking site </li></ul><ul><li>Hosts resumes on a website </li></ul><ul><li>Benefits: </li></ul>...
VisualCV.com <ul><li>Non-networking, multimedia online resume </li></ul><ul><li>Unique format commands more attention </li...
Twitter <ul><li>Searchable micro-blogging site – 140 characters or less. VERY basic bio. </li></ul><ul><li>#Hashtags creat...
Jigsaw <ul><li>Non-networking people finder. Significant, and growing </li></ul><ul><li>Credits can be earned with referra...
For a copy of this Presentation <ul><li>Go to  </li></ul><ul><li>www.MarkRGerlach.com/SocialNetworks   </li></ul>
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Wsc Social Networking Presentation

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A basic introduction to the uses of social networking in the job search, intended for novice users and trainers of novice users. Typically accompanied by in-person presentation.

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Wsc Social Networking Presentation

  1. 1. Online Social Networking in the Job Search Understanding, Building, and Using Online Profiles
  2. 3. What is an Online Profile? <ul><li>Online snapshots of the user’s life </li></ul><ul><li>Professional or personal </li></ul><ul><li>Facebook, LinkedIn, Visual CV, Emurse, are all online profiles </li></ul><ul><li>Multimedia: Words, Photos, Audio, and Video </li></ul>
  3. 4. Using Social Media in Job Searches <ul><li>Connect directly to hiring managers and recruiters (overstated) </li></ul><ul><li>Find companies that are hiring </li></ul><ul><li>Create a positive result for Google searches </li></ul><ul><li> </li></ul>
  4. 5. Using Social Media in Job Searches <ul><li>Find people you know who work for companies that may need you </li></ul><ul><li>Find people you don’t know who work for copmanies that need you </li></ul><ul><li>Communicate with multiple people at once about your search </li></ul>
  5. 6. Is Social Networking Effective?
  6. 7. Who Uses Social Media? <ul><li>About 10% of employers actively search for candidates on social media </li></ul><ul><li>Recruiters use LinkedIn and Twitter extensively </li></ul><ul><li>LOTS of people are on Facebook </li></ul><ul><ul><li>In July 2008 19.55% of USA used Facebook </li></ul></ul><ul><ul><li>In July 2009 22.52% of USA used Facebook </li></ul></ul><ul><ul><ul><li>1 in 4 people use Facebook in the United States </li></ul></ul></ul><ul><ul><li>Facebook accounts for 44% of all social media </li></ul></ul>
  7. 8. Is Social Networking Effective? <ul><li>In short: </li></ul><ul><ul><li>Getting a job directly is possible, but not likely </li></ul></ul><ul><ul><li>Connecting to others, and moving that networking into the real world is VERY likely </li></ul></ul><ul><ul><li>Google searches are common </li></ul></ul><ul><ul><li>Online profiles can be regarded as de facto proof of tech savvy </li></ul></ul>
  8. 9. Netiquette <ul><li>Technology changes  changing rules </li></ul><ul><ul><li>Spelling, abbreviations, acronyms, phrases </li></ul></ul><ul><ul><ul><li>NOT acceptable for professional communications </li></ul></ul></ul><ul><ul><ul><li>NEVER TYPE IN ALL CAPS – THIS IS READ AS SHOUTING! </li></ul></ul></ul><ul><ul><ul><li>Emoticons have a negative impact as well </li></ul></ul></ul>
  9. 10. DO <ul><ul><li>Make sure your profile is full of info </li></ul></ul><ul><ul><li>Let people see your profile </li></ul></ul><ul><ul><li>Consider everything you type on the internet to be “public domain” </li></ul></ul><ul><ul><li>Work to build your network </li></ul></ul><ul><ul><li>Regularly update your profile and/or status </li></ul></ul>
  10. 11. DON’T <ul><ul><li>Post inappropriate content </li></ul></ul><ul><ul><li>Let your profile sit untouched for long periods </li></ul></ul><ul><ul><li>List highly controversial info about yourself </li></ul></ul>
  11. 12. Facebook <ul><li>Most users – 1 in 2 working adults </li></ul><ul><li>Status updates go to all your “friends” </li></ul><ul><li>“Info” tab lets you talk about </li></ul><ul><ul><li>Work History </li></ul></ul><ul><ul><li>Additional Websites </li></ul></ul><ul><ul><li>Professional and Personal interests </li></ul></ul><ul><li>Ads are a unique way to promote yourself </li></ul>
  12. 13. LinkedIn <ul><li>Highly Professional – more space for work history </li></ul><ul><li>Normal to request recommendations </li></ul><ul><li>Great tool for researching companies </li></ul><ul><li>May require third party tools to obtain contact info </li></ul><ul><li>Far fewer users than Facebook </li></ul><ul><li>Have to $ to send “InMail” </li></ul>
  13. 14. Emurse.com <ul><li>Non-networking site </li></ul><ul><li>Hosts resumes on a website </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Multiple formats for employer to download </li></ul></ul><ul><ul><li>Tracking for the past week </li></ul></ul><ul><ul><li>Choose your own address / fits on a business card </li></ul></ul><ul><ul><li>Can be password-protected </li></ul></ul>
  14. 15. VisualCV.com <ul><li>Non-networking, multimedia online resume </li></ul><ul><li>Unique format commands more attention </li></ul><ul><li>Shows up in Google searches </li></ul><ul><li>Requires significant tech-savvy and initial time commitment </li></ul><ul><li>Allows more in-depth view of your work </li></ul>
  15. 16. Twitter <ul><li>Searchable micro-blogging site – 140 characters or less. VERY basic bio. </li></ul><ul><li>#Hashtags create searchable conversations </li></ul><ul><li>Follow and be followed </li></ul><ul><li>Third party apps like tweetmyjobs.com can help </li></ul>
  16. 17. Jigsaw <ul><li>Non-networking people finder. Significant, and growing </li></ul><ul><li>Credits can be earned with referrals, or $ </li></ul><ul><li>Sometimes finds contact info where LinkedIn or Google fail </li></ul>
  17. 18. For a copy of this Presentation <ul><li>Go to </li></ul><ul><li>www.MarkRGerlach.com/SocialNetworks </li></ul>

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