Design Revolution

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A draft presentation on the future of design.

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Design Revolution

  1. 2. Course Objectives <ul><li>Scare you </li></ul><ul><li>Historical context </li></ul><ul><li>Decode change </li></ul><ul><li>New rules in a digital world </li></ul><ul><li>Putting it to work for you and your business </li></ul>
  2. 3. Peak into the Future: The Design Subculture is going Mainstream
  3. 4. “ If you want to teach people a new way of thinking, don’t bother to teach them. Instead give them a tool, the use of which will lead to new ways of thinking.” -Buckminster Fuller
  4. 5. Journey Overview <ul><li>The Next Big Thing </li></ul><ul><li>Why? </li></ul><ul><li>What’s Different? </li></ul><ul><li>Digital Natives and Digital Immigrants </li></ul><ul><li>How to adapt </li></ul><ul><li>Questions? </li></ul>
  5. 6. Different Seas — Different Ships Predictable Old World Turbulent New World
  6. 7. Medium as Message <ul><li>When the primary means of storing and distributing information changes… </li></ul>
  7. 8. Medium as Worldview <ul><li>… our worldviews change! </li></ul>
  8. 9. Then What? - Cultural Revolution New psychology New relationships NEW DESIGN New institutions
  9. 10. Comparing the Mediums Dynamic Open-Ended Ephemeral Intimate Now Messenger Linear Sequential Permanent Abstract Historical Content Fluid Fragmented Transitory Vicarious Future Impression Interactive Linked Iterative Virtual Time-Morph Experience
  10. 11. Madonna and Child Through the Ages Symbolic Perspective Conceptual Interactive
  11. 12. Architecture
  12. 13. Shifting Paradigms for Leaders <ul><li>Master/Guru </li></ul><ul><li>Expert </li></ul><ul><li>Visionary </li></ul><ul><li>Collaborative Catalyst – Executive Producer </li></ul>
  13. 14. Brain Orientation <ul><li>Oral </li></ul><ul><li>Non-linear, holistic, intimate, relational </li></ul><ul><li>Print </li></ul><ul><li>Linear, Sequential, Rational, Abstract </li></ul><ul><li>Broadcast </li></ul><ul><li>Fluid, Fragmented, Visceral, Emotional </li></ul><ul><li>Digital/Interactive </li></ul><ul><li>Non-linear, holistic, disembodied intimacy </li></ul>
  14. 15. Business Agriculture – Craft Manufacturing Information Design Economy
  15. 16. Focus <ul><li>Need </li></ul><ul><li>Function </li></ul><ul><li>Brand </li></ul><ul><li>Culture </li></ul>
  16. 17. Design <ul><li>Ancient </li></ul><ul><ul><li>Harmony, Archetype, Community </li></ul></ul><ul><li>Modern </li></ul><ul><ul><li>The Right Way - Efficiency, rationality, truth </li></ul></ul><ul><li>Postmodern </li></ul><ul><ul><li>Our Way – Signature Approach - Freedom, beauty, pleasure </li></ul></ul><ul><li>Emergent </li></ul><ul><ul><li>Have it Your Way - Recombinant </li></ul></ul>
  17. 18. The Digital Ecosystem <ul><li>Interactive/Connected </li></ul><ul><li>Complex </li></ul><ul><li>Accelerating change </li></ul><ul><li>Intangible value </li></ul><ul><li>Convergence </li></ul><ul><li>Immediacy </li></ul><ul><li>Mobile Nomads </li></ul><ul><li>Unpredictable </li></ul>
  18. 19. Recipe of Attraction <ul><li>Unique </li></ul><ul><li>Compelling Story </li></ul><ul><li>Interactive </li></ul><ul><li>Passionate Delivery </li></ul><ul><li>Multi-Sensory </li></ul><ul><li>Immersion </li></ul><ul><li>Emotional Connection </li></ul>
  19. 20. Blue Man Group – Design an Experience
  20. 21. Cirque du Soleil – Re-Imagine
  21. 22. Starbucks Barnes & Noble Third Places
  22. 23. Whole Foods – Design a Culture
  23. 24. Krispy Kreme – Make the Process the Attraction
  24. 25. Harley Davidson “Rebel Lifestyle”
  25. 26. Say Hello to the Future
  26. 27. A Great Awakening of Design
  27. 28. Prescription for Change <ul><li>Expose current paradigms. </li></ul><ul><li>Adopt/adapt – cross pollinate. </li></ul><ul><li>Develop new tools and language. </li></ul><ul><li>Craft a new narrative. </li></ul><ul><li>Find zones for radical change. </li></ul><ul><li>Support communities of fans. </li></ul><ul><li>Recapture the spirit of the amateur. </li></ul>

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