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ISTITUTO	  LUCE	                historical	  archive	                Italian candidate to              UNESCO’s Memory of ...
L.U.C.E.L’Unione Cinematografica Educativa   ISTITUTO NAZIONALE LUCE                 ISTITUTO LUCE
12.000newsreels	  
5.000documentaries	  
1.000.000meters of film	  
3.000.000photos	  
Sincethe beginningsof cinema	  
Through allThe 20th century...	  	  
The New RenaissanceReport of the ‘Comité des Sages’
www.archivioluce.com70.000 videos500.000 photos         	  
25.000Views per month
youtube.com/cinecittaluce  30.000 videos
25.000           500.000Views per month   Views per month
Which are the benefits of this partnership•  Instant increased visibility, worldwide•  Monetize access to our assets throu...
...And now         go on with your           questions...m.rendina@cineci+aluce.it	             	                         ...
Cinecittà Luce and YouTube
Cinecittà Luce and YouTube
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Cinecittà Luce and YouTube

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Presentation of the joint initiative of Cinecittà Luce and Google for the sharing of the audiovisual heritage of Luce archives on YouTube.

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Cinecittà Luce and YouTube

  1. 1. ISTITUTO  LUCE   historical  archive   Italian candidate to UNESCO’s Memory of the World Register for its universal valueMarco  Rendina  m.rendina@cineci+aluce.it  @mrendina  
  2. 2. L.U.C.E.L’Unione Cinematografica Educativa ISTITUTO NAZIONALE LUCE ISTITUTO LUCE
  3. 3. 12.000newsreels  
  4. 4. 5.000documentaries  
  5. 5. 1.000.000meters of film  
  6. 6. 3.000.000photos  
  7. 7. Sincethe beginningsof cinema  
  8. 8. Through allThe 20th century...    
  9. 9. The New RenaissanceReport of the ‘Comité des Sages’
  10. 10. www.archivioluce.com70.000 videos500.000 photos  
  11. 11. 25.000Views per month
  12. 12. youtube.com/cinecittaluce 30.000 videos
  13. 13. 25.000 500.000Views per month Views per month
  14. 14. Which are the benefits of this partnership•  Instant increased visibility, worldwide•  Monetize access to our assets through a share on advertising•  Ability to track use and misuse of our content on-line•  Access to know-how and best practices for building audience and engagement on-line•  Zero costs on managing the video streaming infrastructure n is lef t out Digit isatio
  15. 15. ...And now go on with your questions...m.rendina@cineci+aluce.it     @mrendina

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