Sage SalesLogix E-marketing overview english


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Sage SalesLogix E-marketing overview

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Sage SalesLogix E-marketing overview english

  1. 1. Sage SalesLogix E-marketing Easy to Do. Cost-Effective. Proven to Drive Sales.
  2. 2. Overview <ul><li>Sage SalesLogix E-marketing gives users the ability to reach out to their contacts, grow their database, qualify leads, empower sales teams, and automate sales and marketing practices </li></ul><ul><li>Put your customer and prospect interactions to work, sending actionable, “trackable” messaging at the appropriate time  </li></ul><ul><li>Fully integrated—create campaigns and view history, interactions and results all with Sage SalesLogix </li></ul><ul><li>Your e-mail is sent through Swiftpage’s powerful and reputable servers ensuring you remain compliant with the latest spam laws and increasing the likelihood your e-mail will reach the inbox </li></ul>
  3. 3. Features & Benefits Snapshot Features <ul><li>Choose from over 130 e-marketing templates </li></ul><ul><li>Automated drip campaigns </li></ul><ul><li>E-mail tracking and reporting </li></ul><ul><li>Lead capture Web forms </li></ul><ul><li>Survey capabilities </li></ul><ul><li>Call list </li></ul><ul><li>Schedule action items for sales and others </li></ul>Benefits <ul><li>Implement low-cost, impactful campaigns that bring in more leads and revenue </li></ul><ul><li>Automatically push hot leads to sales fast </li></ul><ul><li>Gain valuable market and product insight to make better business decisions </li></ul><ul><li>Get the most out of your CRM data </li></ul><ul><li>Streamline sales and marketing activities through automation </li></ul>
  4. 4. <ul><li>Use Sage SalesLogix powerful filters and groups to target profitable prospects and customers </li></ul><ul><li>Create e-mail marketing messages using the simple online editor </li></ul><ul><li>Send in an instant or schedule to send at a later date </li></ul><ul><li>Send on behalf of account managers and executives so they don’t have to PLUS you can ensure the correct messaging, pricing, and branding! </li></ul>Create Effective E-mail Marketing Campaigns
  5. 5. <ul><li>Easy editing and publishing </li></ul><ul><li>Use the provided templates or upload your own </li></ul><ul><li>Choose from over 130 professional templates </li></ul><ul><li>Understand how each e-mail performs, click and open rates, most effective links, and more! </li></ul>Sample E-mail Marketing Templates Newsletters, brochures, product launch announcements, occasion cards, articles, case studies, promotions, press releases, event invitations, and more!
  6. 6. <ul><li>Put your sales and marketing initiatives on cruise control with drip campaigns </li></ul><ul><li>Build and deliver intelligent, multi-step marketing plans that automatically reach out to your leads, prospects, and customers </li></ul><ul><li>Use conditional actions and branching for intricate marketing strategies (e.g., send a post card to anyone who opened and clicked on your stage 1 e-mail; send an e-mail to anyone who hasn’t registered for an upcoming product road show [database field “registered = no”) </li></ul>Multi-Touch Campaigns Maximize Marketing Effectiveness
  7. 7. Understand Your ROI & Effectiveness <ul><li>View reports that graphically show you open and click rates, trends over time, forwarded campaigns, and more </li></ul><ul><li>Understand which links in your e-mails are most effective </li></ul><ul><li>View campaign activity in contact, lead, and account records </li></ul>
  8. 8. <ul><li>Automatically send e-mails on new promotions, new products, etc., on behalf of sales reps to free up their time to sell! </li></ul><ul><li>Create a ranked list of contacts most interested in your communications based on open and click rates and send to sales </li></ul><ul><li>Automatically schedule phone calls and meetings for sales reps based on campaign results so hot leads don’t fall through the cracks </li></ul>Increase Sales Effectiveness
  9. 9. <ul><li>Send surveys to mine valuable data for marketing and product development teams </li></ul><ul><ul><li>Customer satisfaction </li></ul></ul><ul><ul><li>Win/Loss </li></ul></ul><ul><ul><li>Feature requests </li></ul></ul><ul><ul><li>Pain points </li></ul></ul><ul><ul><li>Test messaging, taglines, brand designs </li></ul></ul><ul><li>Use surveys on your Web sites to capture valuable information </li></ul><ul><ul><li>Capture contact/lead information </li></ul></ul><ul><ul><li>Enable attendees to RSVP to events </li></ul></ul>Capture More Leads and Valuable Information
  10. 10. Questions? Trial Sage SalesLogix E-marketing for FREE ! or Contact m-Computers!