Introduction To Podcasting


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Glenn Goodman at the Social Media Club Gold Coast meeting 1.

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Introduction To Podcasting

  1. 1. Introduction to PODCASTING & VODCASTING Glenn Goodman Aussie Tech Head Thursday 29/01/09
  2. 2. Definition of PODCAST <ul><li>A podcast is a series of audio or video digital media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. </li></ul><ul><li>Though the same content may also be made available by direct download or streaming, a podcast is distinguished from most other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. </li></ul>From Wikipedia, the free encyclopaedia
  3. 3. Where to Find Podcasts/Vodcasts
  4. 4. Categories/Top 25
  5. 5. What Do I need? <ul><li>PC or Mac with Internet </li></ul><ul><li>Recording software Mac-Garage Band (ilife 08) PC – Audacity </li></ul><ul><li>Quality Microphone </li></ul><ul><li>Mixer – if more than one microphone </li></ul><ul><li>Hosting space </li></ul><ul><li>RSS Feed (Commercial) </li></ul><ul><li>Download/Stat collector </li></ul>
  6. 6. What Can I Record? <ul><li>Solo – monologue </li></ul><ul><li>In person interview </li></ul><ul><li>Long distance interview (via skype) Recording and mixing of skype calls is a tricky process as the person on the other end needs to be able to hear you but not hear themselves back through your connection. We use the mix minus technique through our mixer – make sure your mixer can handle this before you buy. </li></ul>a mix-minus is a particular setup of a mixing console, such that the output to a certain device contains everything except the input from that device. This prevents echoes or feedback from reverberating or howling and squealing through the broadcast or sound reinforcement system. From Wikipedia, the free encyclopaedia
  7. 7. Editing <ul><li>Tedious Process but sometimes necessary. </li></ul><ul><li>For perfection you should edit out ‘umms’ ‘errr’s and ensure that the audio flows well and sounds professional. </li></ul><ul><li>Mix in an intro and an outro. </li></ul><ul><li>Don’t let the intro and sound effects be louder than the voices. Good idea to normalise the audio in the editing process. </li></ul>
  8. 8. Uploading <ul><li>Utilise free servers or can use existing space on your current host. Will need to check with your host if it is OK to provide podcasts for download. </li></ul><ul><li>Cuteftp (commercial) </li></ul><ul><li>FireFTP (Firefox Extension) </li></ul><ul><li>WSFTP (commercial) </li></ul>
  9. 9. Create/update RSS Feed <ul><li>RSS is format used to publish frequently updated works—such as blog entries, news headlines, audio, and video. </li></ul><ul><li>RSS feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favoured websites. </li></ul><ul><li>RSS feeds can be read using software called an &quot;RSS reader“ which is essentially what iTunes does. </li></ul><ul><li>The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds. </li></ul><ul><li>Feedforall - (commercial) </li></ul>
  10. 10. FeedForAll
  11. 11. Publishing/Stats <ul><li>Upload feed to host (The feed will tell iTunes where to go to find your podcast) </li></ul><ul><li>Sign Up for Feedburner </li></ul><ul><ul><li>Feedburner will give you an address for your feed. </li></ul></ul><ul><ul><li>Use the Feedburner address when setting up your iTunes account and other ‘pod catchers’. </li></ul></ul>
  12. 12. Feedburner
  13. 13. Promoting your Podcast <ul><li>iTunes </li></ul><ul><li>Other ‘Podcatchers’ </li></ul>
  14. 14. Vodcasting <ul><li>Vodcasting is very similar except you are editing and uploading video. </li></ul><ul><li>Many people use Youtube an easy means of uploading content and syndicating it. However quality is not good. </li></ul>
  15. 15. How can Podcasting Benefit you and your Business Results Copyright 2008-2009 The Secret Hub Pty Ltd Please indicate your current household income in Australian dollars (This is not a mandatory question) Answer Percentage $0.00-$10,000 2.52% $10,000-$19,999 4.20% $20,000-$29,999 4.20% $30,000-$39,999 5.88% $40,000-$49,999 6.72% $50,000-$74,999 16.81% $75,000-$99,999 10.08% $100,000-$150,000 10.08% over $150,000 5.04% Rather Not Say 24.37% Are you currently Working or Studying? Answer Percentage Working 67.23% Studying 19.33% Both 13.45% What Is Your Employment Status Answer Percentage Full Time 52.10% Part Time 10.92% Casual 5.88% Self Employed 9.24% Unemployed 2.52% How Often Do You Shop Online? Answer Percentage Once A Week 17.65% 1-5 Times A Month 38.66% 6-15 Times A Month 5.88% 16 Or More Times A Month 0.84% What subjects do you/would you listen to as podcasts? (select all that apply) Answer Percentage Arts 14.29% Business 19.33% Comedy 56.30% Education 30.25% Games & Hobbies 31.09% Government and Organisations 13.45% Health 14.29% Kids and Family 5.88% Music 31.09% News and Politics 37.82% Religion & Spirituality 10.92% Science & Medicine 32.77% Society & Culture 23.53% Sports & Recreation 9.24% Technology 93.28% TV & Film 42.02%
  16. 16. How can Podcasting Benefit you and your Business cont... Results Copyright 2008-2009 The Secret Hub Pty Ltd How Many Hours A Week Do You Spend Listening/Watching Online Content? (On Or Off The Computer, ie include iPod etc) Answer Percentage 0-1 Hour 1.68% 1-2 Hours 8.40% 3-4 Hours 14.29% 4 - 5 Hours 13.45% 5 - 10 Hours 36.97% More Than 20 Hours 21.85% More Than 30 Hours 2.52% More Than 50 Hours 1.68% When Content Is Being Sponsored, Would You Like... Answer Percentage New Product News/Information 76.47% Special Deals or Discounts 78.15% General Information On Sponsor/Product Range 55.46%
  17. 17. Content Examples <ul><li>Preschools and day care centres can offer parenting tips. </li></ul><ul><li>Stock brokers can offer tips on trading. </li></ul><ul><li>Hotels, accommodation and travel agents can offer video tours of popular cities and sites. </li></ul><ul><li>Religious organisations can use podcasts to distribute weekly sermons, share their message </li></ul><ul><li>Companies can offer training videos and audio files for their employees. </li></ul><ul><li>Personal Trainers can provide health and fitness tips. </li></ul><ul><li>Etc </li></ul>
  18. 18. Questions THE END