Social Media... Woop! Woop! (February 2012)


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Social Media... Woop! Woop! (February 2012)

  1. 1. <ul><li>Hello </li></ul>
  2. 2. Social Media ...woop, woop!
  3. 3. <ul><li>how many users of social media are there worldwide? </li></ul>A) 520,000,000 B) 860,000,000 C) 1,200,000,000
  4. 4. <ul><li>UK users? </li></ul><ul><li>(% of the population) </li></ul>A) 36% B) 78 % C) 91%
  5. 5. <ul><li>Top 4 countries using Twitter? </li></ul>A) US, Brazil, Japan, UK B) US, UK, Japan, Brazil C) Brazil, Japan, US, UK
  6. 6. <ul><li>‘ central england’ users of facebook? </li></ul><ul><li>(% of the population) </li></ul>A) 74% B) 66% C) 58%
  7. 7. <ul><li>number of marriages between people </li></ul><ul><li>who met through </li></ul><ul><li>social media? </li></ul>A) 1 in 6 B) 1 in 24 C) 1 in 48 (that’s more than twice the number of people who met at bars, clubs, and other social events combined)
  8. 8. <ul><li>worldwide population under 30? </li></ul>A) 25% B) 33% C) 50% (they’ve never known a world without computers)
  9. 9. <ul><li>amount of video uploaded to YouTube every minute? </li></ul>A) 24 hours B) 48 hours C) 60 hours
  10. 10. <ul><li>number of minutes spent on </li></ul><ul><li>each month? </li></ul>A) 500 million B) 50 billion C) 500 billion
  11. 11. <ul><li>SpongeBob SquarePants </li></ul><ul><li>number of fans on fancebook? </li></ul>A) 2.3 million B) 23 million C) 230 million
  12. 12. <ul><li>Beyonce pregnancy announcement: </li></ul><ul><li>tweets per second? </li></ul>A) 2,000 B) 5,000 C) 9,000
  13. 13. social media is
  14. 14. <ul><li>“ Social media is the ongoing conversation of the planet. </li></ul><ul><li>It is the source of news, it is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.” </li></ul>Kurt Sonderegger, VP Marketing, Ploom,
  15. 15. <ul><li>Social media is facilitating the best party we’ve all ever been to. </li></ul><ul><li>You choose who you listen to, interact with, ignore, become lasting friends of... </li></ul><ul><li>...regardless of traditional boundaries. </li></ul>
  16. 16. <ul><li>‘ Social’ is something you  are , not something you  do </li></ul>
  17. 17. Social Media is... <ul><li>already mainstream </li></ul><ul><li>just the tools </li></ul><ul><li>changes often </li></ul><ul><li>fusing media </li></ul><ul><ul><li>broadcast & personal </li></ul></ul><ul><li>different </li></ul><ul><li>about conversations </li></ul>
  18. 18. ‘ Social’ is the difference <ul><li>It’s about pursuing relationships </li></ul><ul><li>It’s about fostering influence </li></ul><ul><li>It’s about trust and respect </li></ul><ul><li>It’s about building a network </li></ul><ul><li>It’s about all of us, not ‘them v us’ </li></ul>
  19. 19. <ul><li>It’s about influencing the influencers of the influencers influencer. </li></ul>
  20. 20. At it’s most effective... <ul><li>Social media is instant </li></ul><ul><li>Social media is hard to ignore </li></ul><ul><li>Social media is hard to refuse </li></ul><ul><li>Social media is the media of choice </li></ul><ul><li>Social media is making connections like never before </li></ul>
  21. 21. Social media is redefining how we all... <ul><li>work </li></ul><ul><li>play </li></ul><ul><li>learn </li></ul><ul><li>share </li></ul><ul><li>discover </li></ul><ul><li>create </li></ul><ul><li>complain </li></ul><ul><li>celebrate </li></ul><ul><li>mourn </li></ul><ul><li>applaud </li></ul><ul><li>influence </li></ul><ul><li>collaborate </li></ul><ul><li>investigate </li></ul><ul><li>evaluate </li></ul>
  22. 22. The rules are simple <ul><li>Listen, Engage, Be real, Be respectful, Have fun, Be brave </li></ul><ul><li>(these are the same rules for all media – and parties!) </li></ul>
  23. 23. Better Outcomes <ul><li>Social Media is not about doing old things better </li></ul><ul><li>It is about doing new things to get better outcomes. </li></ul>
  24. 24. <ul><li>We cannot continue </li></ul><ul><li>‘ selling and telling’ </li></ul>
  25. 25. <ul><li>Marketing on social media channels isn’t ‘ social ’. It is just marketing on social media channels. </li></ul>
  26. 26. The ‘ Web ’ isn’t the answer <ul><li>web 1.0 has been ‘upgraded’ </li></ul><ul><li>email usage is on the decline </li></ul><ul><li>online advertising is actively avoided </li></ul><ul><li>SEO is dead </li></ul>
  27. 27. Who cares? <ul><li>“ I’ve just had my breakfast. Frosties, yummy. LOL #breakfast” </li></ul>
  28. 28. Become relevant <ul><li>Don’t interrupt what people are interested in, be what people are interested in. </li></ul>
  29. 29. The Facebook way <ul><li>1) Build </li></ul><ul><li>2) Engage </li></ul><ul><li>3) Amplify </li></ul>
  30. 30. <ul><li>“ Social Media is like teen sex. Everyone wants to do it. No one actually knows how. </li></ul><ul><li>When finally done, </li></ul><ul><li>there is surprise </li></ul><ul><li>it’s not better” </li></ul>
  31. 31. <ul><li>Marketing and Communications departments are the enablers; the whole operation needs to be ‘social’ </li></ul>
  32. 32. ‘ Create authenticity’ <ul><li>Personality </li></ul><ul><li>Tone of voice </li></ul><ul><li>Real language </li></ul>
  33. 33. <ul><li>“ A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humourless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about &quot;listening to customers.&quot; They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge. Opting instead to crank out sterile happy-talk that insults the intelligence of markets literally too smart to buy it. However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intra-networked employees can converse directly with inter-networked markets. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.” </li></ul>From &quot;The Cluetrain Manifesto&quot; (Levine, Locke, Searls, and Weinberger)
  34. 34. <ul><li>&quot;The secret of success in show business is sincerity... Once you can fake that, you've got it made&quot; </li></ul>
  35. 35. <ul><li>It's your story – so, tell it . </li></ul>
  36. 36. <ul><li>Document or Converse ? </li></ul>
  37. 37. Is automation authentic? <ul><li>Automated conversations do not work </li></ul><ul><li>Automated responses to actions are OK </li></ul><ul><li>Scheduled messages can inform </li></ul><ul><li>Automate tasks you would otherwise do </li></ul><ul><li>Don’t automate tasks you wouldn’t do manually </li></ul><ul><li>Automation is broadcast, not conversational </li></ul>
  38. 38. “ Unmoderated conversations are a risk” <ul><li>Manage the risk </li></ul><ul><li>An lame excuse not to do it </li></ul><ul><li>The good, the bad, but not the ugly (Intel’s mantra) </li></ul>
  39. 39. The Tools
  40. 40. Facebook <ul><li>A social networking website </li></ul><ul><li>Over 850m users worldwide </li></ul><ul><li>The industry standard tool </li></ul><ul><li>Make friends </li></ul><ul><li>Like a page </li></ul><ul><li>Create events </li></ul><ul><li>Use apps </li></ul><ul><li>‘One stop shop’ </li></ul>
  41. 41. Twitter <ul><li>A social networking microblogging service </li></ul><ul><li>Over 500m users worldwide </li></ul><ul><li>140 characters per tweet </li></ul><ul><li>Followers/Following </li></ul><ul><li>Timeline/‘Newsfeed’ </li></ul><ul><li>People, brands, organisations, fictional characters, ‘bots, spammers </li></ul><ul><li>Link to other sites/resources </li></ul>
  42. 42. <ul><li>A video sharing service, online community </li></ul><ul><li>3 billion videos watched per day </li></ul><ul><li>Video upload and share (unlimited) </li></ul><ul><li>Channels, subscriptions and followers </li></ul><ul><li>Embed on your webpages </li></ul><ul><li>Google owned service </li></ul><ul><li>Good place to go viral </li></ul>
  43. 43. <ul><li>Blogging tools (just two examples) </li></ul><ul><li>Rolling online journal of articles, displayed in reverse-chronological order </li></ul><ul><li>Blogger = hosted service </li></ul><ul><li>Wordpress = free software </li></ul><ul><li>Standalone, or part of a website </li></ul><ul><li>Create your own content – ‘real voice’ </li></ul><ul><li>Interactive - leave comments and converse </li></ul>
  44. 44. <ul><li>A social networking service, unify Google's resources (to rival Facebook?) </li></ul><ul><li>The ‘new kid on the block’ – 67m+ users </li></ul><ul><li>Add people to ‘circles’ </li></ul><ul><li>‘Hangout’ with your friends </li></ul><ul><li>Create pages for your organisation </li></ul><ul><li>Will it fly? </li></ul>
  45. 45. <ul><li>A business-related social network </li></ul><ul><li>Professional networking </li></ul><ul><ul><li>finding a new job </li></ul></ul><ul><ul><li>head hunting </li></ul></ul><ul><li>Create ‘connections’ </li></ul><ul><li>Join ‘groups’ </li></ul><ul><li>Grown-ups Facebook </li></ul><ul><li>Pay for premium version </li></ul>
  46. 46. <ul><li>Image hosting and video hosting website </li></ul><ul><li>Community element – share, follow, groups, favourites, geotagging </li></ul><ul><li>51m members, 80+m visitors </li></ul><ul><li>6 billion images </li></ul><ul><li>Offline community </li></ul><ul><li>Creative Commons licence </li></ul><ul><li>Pay for ‘Pro’ version </li></ul>
  47. 47. <ul><li>A short-form blogging - ‘lifestreaming’ </li></ul><ul><li>Users can post text, images, videos, links, quotes and audio </li></ul><ul><li>USP = easy to use </li></ul><ul><li>Follow, subscribe, share, collaborate </li></ul><ul><li>Single use, disposable tool – Viral </li></ul><ul><li>Emerging tools, getting popular </li></ul>
  48. 48. Notable others... Instagram 15m users 150m photos shared Foursquare 15m users Mayorships Pinterest 11.7m users Traffic driver
  49. 49. ‘ Apps’ & Mobile <ul><li>All major SM have multi-platform apps </li></ul><ul><li>Social media everywhere </li></ul><ul><li>Location based social media </li></ul><ul><ul><li>Orientation </li></ul></ul><ul><ul><li>‘Check in’ for rewards </li></ul></ul><ul><li>Smart phone growth </li></ul><ul><ul><li>Dumb phones? </li></ul></ul>
  50. 50. <ul><li>Which way now? </li></ul>
  51. 51. No one knows!
  52. 52. Digital Trends for 2012 <ul><li>Everything, everywhere </li></ul><ul><li>Meaningful connections </li></ul><ul><li>Social commerce </li></ul><ul><li>Gamification </li></ul><ul><li>Near Field Communication (NFC) </li></ul><ul><li>Caring companies </li></ul><ul><li>Gesture & go </li></ul>
  53. 53. My best guesses for the future <ul><li>Websites will start to stagnate (the new libraries) as conversations happen elsewhere </li></ul><ul><li>Customers/Users will look to SM for first line support (and join with CRM) </li></ul><ul><li>We will buy/use/interact with more things recommended via SM </li></ul>
  54. 54. My best guesses for the future <ul><li>Mobile (phones, tablets, other?) will overtake desktop/laptops </li></ul><ul><li>Monetisation will lead to commercial messages becoming an accepted evil (promoted/branded content) </li></ul><ul><li>The enthusiast will become the king/queen </li></ul>
  55. 55. My best guesses for the future <ul><li>Links with ‘traditional’ media will grow – the rise of multi-screen viewing </li></ul><ul><li>The people will create and drive the news agenda via social media </li></ul><ul><li>New tools and services will become available – Facebook and Twitter will fall (and so might Google) </li></ul><ul><li>We will continue to strive to be relevant by not standing still </li></ul>
  56. 56. <ul><li>Thanks </li></ul>