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Social media, community engagement & Big Society


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Talk at Commission for Architecture and the Built Environment, London, September 29, 2010. Context: CABE Space Leaders program. One day workshop for local government parks and green space services managers on how to respond to U.K. Government policy program, 'Big Society'.

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Social media, community engagement & Big Society

  1. 1. Using social media to engage your community David Barrie David Barrie & Associates CABE, 29 Sept 2010
  2. 3. We like this…
  3. 5. … but would like to square it with this…
  4. 7. One route heavily advocated for just now is ‘social media’…
  5. 8. What is social media? “ the peer-to-peer communication and user-generated content made possible through the advent of participatory web tools…” Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
  6. 9. social media ‘tools’ <ul><li>Conversation starters like blogs, YouTube and Twitter </li></ul><ul><li>Collaboration tools including wikis and Google Groups </li></ul><ul><li>Network builders like social networking websites such as Facebook, MySpace and Twitter </li></ul><ul><li>Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010) </li></ul>
  7. 10. But why use social media when our lives are increasingly trapped in in a closed circle…
  8. 12. One answer is a proliferation of online markets…
  9. 14. Then there are some facts:
  10. 15. <ul><li>82% of the population in the U.K. are on the internet </li></ul><ul><li>1 in every 4.5mins spent by people online is on social networks </li></ul><ul><li>A new member joins the business-orientated site every second </li></ul><ul><li>The largest living generation is young people born between the years of 1978 and 1992 </li></ul><ul><li>25% of people who play video and other screen games in the USA are over 50 </li></ul><ul><li>Sources: BBC, Neilsen, Kanter/Fine, Knight Foundation </li></ul>
  11. 16. And here are some more reasons to bother:
  12. 17. <ul><li>people are easy to find online and on many channels </li></ul><ul><li>talk is cheap </li></ul><ul><li>serendipity is enhanced online </li></ul><ul><li>reciprocity online is incredibly easy </li></ul>
  13. 18. Here are some web links and sites that are worth looking at for community organizing:
  14. 19. useful networking ‘tools’ … <ul><li>Facebook - </li></ul><ul><li>Twitter - </li></ul><ul><li>Facebook Places - </li></ul><ul><li>Twitter lists - </li></ul>
  15. 20. … building community… <ul><li>Peckham Power - </li></ul><ul><li>Groupsnearyou - </li></ul><ul><li>Hubbub social game - </li></ul>
  16. 21. … building ideas… <ul><li>Craftster - </li></ul><ul><li>Your Freedom - </li></ul><ul><li>Bing Maps - </li></ul><ul><li>Bexhill Local Action Plan - </li></ul>
  17. 22. … sharing the burden… <ul><li>Wikispaces - </li></ul><ul><li>Google Docs - </li></ul><ul><li>Neighborgoods - </li></ul><ul><li>Kickstarter - </li></ul>
  18. 23. … sharing knowledge… <ul><li>Geographically-linked news - - </li></ul><ul><li>Geographically-linked games - </li></ul><ul><li>Oral history - </li></ul>
  19. 24. And some uses to date that link to the renewal of cities, places and communities:
  20. 25. <ul><li>Fix my street - </li></ul><ul><li>Boston Redevelopment Authority - </li></ul><ul><li>Talk about Local - http: //talkaboutlocal .org. uk/how-set-wordpress/ </li></ul><ul><li>Friends of Redcar Cemetary - http://www. forcem </li></ul><ul><li>Heeley Millennium Park - </li></ul><ul><li>Wake Green Park - </li></ul>
  21. 26. In social media, as in urban renewal, there are certain kinds of people to work with:
  22. 27. <ul><li>instigators </li></ul><ul><li>evangelists </li></ul><ul><li>donors </li></ul><ul><li>spreaders </li></ul><ul><li>happy bystanders </li></ul>
  23. 28. Online designers identify different reasons why people gather and share experiences online:
  24. 29. <ul><li>Altruism </li></ul><ul><li>Creativity </li></ul><ul><li>Validation </li></ul><ul><li>Affinity </li></ul><ul><li>Prurience </li></ul>
  25. 30. And the most active or interested users as people who are…
  26. 31. <ul><li>interested in making new friends </li></ul><ul><li>keeping up friendships </li></ul><ul><li>open to succumbing to social pressure from existing friends </li></ul><ul><li>believe in “paying it forward” </li></ul>
  27. 32. The message is…
  28. 33. <ul><li>The internet is massively popular </li></ul><ul><li>The internet can extend the franchise of community organizing </li></ul><ul><li>There are countless social media platforms and tools out there </li></ul><ul><li>But there are certain people who want certain kinds of experience who are prepared to participate online </li></ul><ul><li>And it’s more valid to think about cultivating relationships and friendships, rather than just telling people things </li></ul>
  29. 34. David Barrie David Barrie & Associates project design & delivery - creative/economic planning - public involvement - social ventures Blog: http: //davidbarrie . typepad .com Mail: [email_address] Useful resources ➙
  30. 35. useful resources <ul><li>Beth Kanter: </li></ul><ul><li>Social by Social: </li></ul><ul><li>Dave Briggs: </li></ul><ul><li>Clay Shirky’s Internet Writings: </li></ul><ul><li>Bookmarks on ‘digital engagement’: </li></ul>