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What you need to know this week: Demystifying the Media Week 4 (University of Oregon)


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9 essentials stories and developments identified by my Demystifying the Media class: journalism and the power of emotions, Amazon delivers to your car, security of sources, Macron's visit, Metric fixation, Disneyflix, Facebook guidelines for deleted posts, BuzzFeed's Netflix show.

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What you need to know this week: Demystifying the Media Week 4 (University of Oregon)

  1. 1. Week 4, Spring 2018 J408/508: Demystifying the Media What you need to know this week
  2. 2. Journalism and the power of emotions Summary • The article signed by three journalists, analyzes the power of emotions (specifically empathy) and shows how journalists can effectively change something in the society by writing a more narrative and detailed article. Thus, while being transported to the emotive life of the main character in that story, the public may feel a sense of duty. Via Columbia Journalism Review: What surprised you/why this matters • Digital vs. printed Journalism • Narrative vs. non-narrative • The transportation theory
  3. 3. Amazon Delivers to Your Car Summary (AdAge: • Amazon announced “Amazon Key In-Car” service • • Prime member and have a Cadillac, Chevrolet, Buick, GMC, or Volvo with OnStar and be a 2015 or newer model • What surprised you/why this matters • Privacy - sticky note over webcam, but allow stranger access to your car? • How efficient is too efficient • Glitches? • Volvo has been doing it since 2015 in Sweden and Switzerland Elise Lee
  4. 4. Journalists, it’s unethical to ignore your online security Summary (Poynter: • This article details the importance of online security for journalists when communicating with sources and colleagues about stories and sensitive information. • “...even if I’m not reporting on national security stuff, people actually are targeting journalists.” -Ryan Pitts, OpenNews • What surprised you/why this matters • online security is something not regularly discussed in newsrooms (until recently) • in a time when the President regularly targets the media and trust in news is low, it is important that we maintain a balance of transparency and protection of source information Rachel Wagschal
  5. 5. France's President Macron addresses Congress • The first state visit: French President Emmanuel Macron's state visit marks the first of Trump's presidency. • Macron believes the US will come back to the Paris agreement, which Trump pulled out of in 2017 • Macron: "We must fight against the ever-growing virus of fake news" • Macron: “We cannot get rid of the Iran deal” • What surprised you/why this matters • Trump’s “America First” policy • The U.S. and Syria are currently the only two countries in the world who are not part of the agreement • It is vital that the U.S. participates in the Paris Agreement • Macron feels that in a democracy, a leader must not deem news as fake or attack news credible news sources Julia Teitelbaum
  6. 6. How to Cure a Bad Case of the Metric Fixation Link: • When a company prioritizes metrics, they shift their focus from “judgement informed by experience and talent” to “numerical indicators.” • Numerical and performance indicators aim to promote efficiency in the workspace, but the idea of pay-for-performance can have the opposite effect. • Metrics aren’t inherently bad, but there are flaws in how people interpret and use metrics. Some flaws include: “creaming (excluding anything that will lower the numbers), lowering standards (to make the numbers seem higher); distortions or omitting data; and outright cheating.” • What surprised you/why this matters • When companies fixate on metrics, they use external factors to interpret internal matters. Companies measure what can be easily measured, which leaves a lot unaccounted for. The most essential information can't always be converted to a statistic or percentage--its meaning is much more complex than numeral figures can represent, and that's what companies should fixate on. Emily Poole
  7. 7. Diagnosed with a bad case of metric fixation: We can all agree that person B sold the most and person C sold the least A company using fixated on metric would give more financial rewards to person B and person c would either experience cuts or fired However: Looking at the same data, we can isolate other factors that aren't included in the sales metric Person A had customer retention rate of 35%, person B had 18% and person C had a retention rate of 55% Person a kept: 17 Person b kept: 11 Person c kept: 19 Last note: Person B might have sold the most but his customer retention was really low, showing he may be good at selling but not maintaining. These factors are just as important as the number of sales, but gets overlooked because more simple metrics, like profits, are easier to understand. Emily Pt. 2
  8. 8. The Disney- 21st Century Fox Deal: A timeline Summary - • Within the last week, Disney filed papers with the SEC to acquire 21st Century Fox • What we need to know that this plan Disney is putting into action has been in the works since August • Verizon and Comcast were also interested in buying 21st Century Fox What surprised you/why this matters- • This shows that powerful mega companies are fighting for new property to own • Important for us to be in the know about these deals because there is ripple down effect to other small, journalism, Television, etc. Maddie Groh
  9. 9. Facebook finally reveals how it decides to delete posts Summary • Facebook made their Community Standards public. Their policies are divided into five sections that outline the specifics of their standard for content. • These sections are violence and criminal behavior, safety, objectionable content, integrity and authenticity, and respecting intellectual property. What surprised you/why this matters • Facebook is trying to become more transparent, which they have always been criticized for lacking. • Now people can understand the exact regulations of Facebook. • You can now appeal your content that was taken down. Savanna Puccinelli
  10. 10. Netflix has ordered Follow This, a short-form documentary series from BuzzFeed Summary + The Verge • The Verge announced that Netflix will be producing a 20-episode weekly documentary series. Each episode will feature a journalist from BuzzFeed and follow them in the reporting process. • What surprised you/why this matters • Trust is vital: In 2016, 32 percent of Americans trusted mass media. • Transparency is necessary: Giving the public a peek at how stories are created and reported can help rebuild trust. • Accuracy: BuzzFeed is the producer; trailer seems accurate. • BuzzFeed: listicles →News→Transparency→? • Is Netflix trying to produce more news-based content? • Vice Media: producing film and short videos Cecilia Siauw