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What you need to know this week: Demystifying the Media Week 3 (University of Oregon)

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Sinclair, AI for Fake News, Local Newsrooms, the future of Investigative Reporting, Snapchat's eCommerce moves, Oregon's Net Neutrality law, Mariah Carey's hostel stay.

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What you need to know this week: Demystifying the Media Week 3 (University of Oregon)

  1. 1. Week 3, Spring 2018 J408/508: Demystifying the Media What you need to know this week
  2. 2. 1.Sinclair Broadcast Group forces news anchors to read scripts about “fake news” Summary • Sinclair, one of the largest local t.v. owner in the U.S., made anchors recite scripts that warned about misinformation from various media outlets. via Michael Calderone of Politico: https://www.politico.com/media/newsletters/morning-media/2018/04/11/sinclair-attacks-cnn-facebook-responsible-for-content-msnbc-surges-perinos-fox- role-grows-001489 What surprised you/why this matters • It’s different from CNN because they are forcing all of it’s stations to do it, not just one talking head. Much of CNN footage used to defend Sinclair to defend itself came before 2016, when Trump widely used the term “fake news.” • A letter from senate democrats to the FCC chairman states “must-run dictates from Sinclair harm the freedom of the press guaranteed in the First Amendment by turning local journalists into mouthpieces for a corporate and political agenda.” August Howell
  3. 3. 2. “Watch Jordan Peele use AI to make Barack Obama deliver a PSA about fake news” Summary • Comedian Jordan Peele demonstrates technology that allows people to fake news conferences/speeches from major figures, something that could have frightening repercussions. • collaboration between Peele and BuzzFeed published on The Verge What surprised you/why this matters • Germane to “fake news” epidemic • Power of emerging technologies — Face2Face • What to do in wake of increasing capacity for deception: 1. Research the original news source 2. Have other outlets corroborated the information? 3. Does it look and seem real? Derek Maiolo
  4. 4. 3. What keeps people in Local Newsrooms?: For local journos, money isn't everything — 'but you've got to be able to live' A series following a conversation about why journalists should stay in their local newsrooms in an era of, “Shrinkage” From Poynter by Kristen Hare: https://www.poynter.org/news/local-newsrooms-have-always-had-trouble- keeping-local-journalists Money is less important than the commitment to communities • Eric Eyre barely makes a living wage and could move on to better things • A listicle of advice for keeping reporters in the local news room • Every two weeks there will be updates on this conversation Sam Smargiassi
  5. 5. 4. The end of investigative journalism? Not yet Summary • A study of 9 American newspapers, of various sizes, from 1991-2011 shows an increase in front-page investigative stories. • Even though there’s been a decrease in employment at newspapers, some newspapers could still produce meaningful investigative reports. via Columbia Journalism Review https://www.cjr.org/analysis/newspapers-financial-crisis.php What surprised you/why this matters • As we’ve progressed through the Digital Age, the amount of front-page investigative stories have increased, despite dwindling newsrooms*. ex. The Denver Post: 1991- 0 front-page investigative reports 2011- 5% of front page stories were investigative reports * Limit to amount of newspaper staff reductions, as seen recently by the Denver Post. • Why it’s important: investigative reporting is a selling point for newspapers as no other media produces a significant quantity of meaningful investigative pieces. Michaela Bourgeois
  6. 6. 5. Snapchat + Brands = new eCommerce channels Summary Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to Digiday: https://digiday.com/marketing/media-buyers-snapchat-focused-enabling-commerce-ads/ What surprised you/why this matters • eCommerce part of Snap’s $ strategt. • Snapchat worked with Nike in Feb. During NBA All-Star Weekend, attendees at a concert could scan a code to see the new Air Jordan III “Tinker” sneaker, then purchase it within Snapchat via Shopify. • Uses Snapcode functionality for products/brands/advertisers. • Previously, Snapcodes used to unlock custom filters only.
  7. 7. 6. Oregon finalizes net neutrality law despite likelihood that ISPs will sue Summary • Oregon passed a network neutrality bill into law April 9, the second US state to do so since the Federal Communications Commission (FCC) voted to repeal nationwide rules. Via Benton Morning Briefing: https://www.benton.org/headlines/oregon-finalizes-net-neutrality-law-despite-likelihood-isps-will-sue What surprised you/why this matters • Internet Service Providers operating in Oregon must disclose whether they block or throttle lawful Internet traffic or engage in paid prioritization (subject to reasonable network management). • A lobby group for AT&T, Verizon, and other telecommunication companies has said it plans to sue states and cities that try to enforce net neutrality rules. • This topic matters to consumers, who may be concerned about throttling and increased bills. Chosen by Damian Radcliffe
  8. 8. 7. Mariah Carey's 'accidental' Hostel Stay Goes Viral Summary • AdAge publish a Viral Video chart each week, focusing on brand-driven social video ad campaigns. Excludes movie trailers, video game campaigns, TV show, or TV network promos. What surprised you/why this matters • Great way to see what’s resonating with audiences. • Combines organic views - representing interested and willing audiences - and paid views in the form of online ad placements. http://adage.com/article/the-viral-video- chart/mariah-carey-hostelworld/313177/
  9. 9. https://youtu.be/nsYIDBbtE_A

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