Vox attracts those drawn to the populist wonkiness of explainer journalism. BuzzFeed entertains those attracted by its mix of addictive animal videos and a growing news report. Vice entrances with adventurous, less-filtered news video, while Fusion provides both irreverence and context on the news of the day. What they have in common is more important that what differentiates them: They all aim to get significant shares of the millennial market. It’s a market — similarly sized to the baby boomers who reshaped selling and buying — that has come of marketing age. They run in age somewhere between 14 and 34 (there’s little agreement on its age boundaries; have someone in the range take this Pew quiz) and number about 78 million in the United States.
Understanding Audiences and Advertising
1. Pew Annual State of News Media
2. Mary Meeker annual internet trends presentation
3. GlobalWebIndex reports/blog
4. Ofcom annual international communications market report
5. Other studies by comScore, WeAreSocial, Nielsen et al.
Audiences not paying for online news
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription,
combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006;
France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.