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J408 Journalism Today Content Innovation (April 2016)


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Contextual presentation for my J408, 3 day, 2-credit, class on the business of journalism.

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J408 Journalism Today Content Innovation (April 2016)

  1. 1. Damian Radcliffe / @damianradcliffe April 2016 10 ways content is changing
  2. 2. 1. Native Advertising The New York Times published a 1,500 word native advert for "Orange is the New Black" featuring video, audio and charts to support insights into female incarceration in the U.S. “This page was produced by the T Brand Studio, a unit of the advertising department of The New York Times, in collaboration with Netflix. The news and editorial staffs of The New York Times had no role in its preparation.” inmates-separate-but-not-equal.html
  3. 3. 2. The audio resurgence The most popular podcast of 2014. • Fastest to reach 5 million downloads/streams • No 1 in: USA, Canada, UK and Australia. • Top 10: Germany, South Africa and India. Slate’s podcast audience has tripled in a year, to 6 million downloads a month. Bucking the video trend, they continue to invest in a new series of podcasts.
  4. 4. 3. Next Generation Social (SoMo)
  5. 5. 4. Multimedia… here comes VR Oculus Rift, the VR headset acquired by Facebook for $2bn last year, hopes to be in stores by the end of 2015. A low-tech version, Google Cardboard, Cardboard is already available, transforming a phone into a basic VR headset: Chris Milk, Spike Jonze, and VICE News bring the First-Ever Virtual Reality Newscast to Sundance on Milk’s VRSE virtual reality app The film — "VICE News VR: Millions March" — takes viewers into the December 13 rally where 60,000 protesters in New York demanded greater police accountability: bring-the-first-ever-virtual-reality-newscast-to-sundance
  6. 6. 5. Video experimentation Explainer Journalism Standalone and embedded • New York Times’ new video player launched in October, 4 x the size of its predecessor. • NYT video team doubled in size over the past 18 months to nearly 60 total employees (c.50 on the editorial side) BBC News Video on Instagram
  7. 7. 6. Drones
  8. 8. 7. Eyewitness Media (the new UGC) 1. BBC i-Bar 2. CSV multi-media expansion + new progs 3. ictQATAR new regional research program
  9. 9. 8. Location Based Services HypARlocal was a UK pilot using augmented reality to blend local media content through Layar. Geo-tagging content will therefore become an important They are divesting of some title however, such as their
  10. 10. Short form vs Long form Why Quartz does not publish 500 - 800 word articles… 9. End of the 800 word article
  11. 11. Wibbitz automatically turns text into video 10. Rise of the Robots