Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

19 things we learned about Digital Media and Journalism in 2019


Published on

Presentation given to the LION Publishers Summit, November 2019.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

19 things we learned about Digital Media and Journalism in 2019

  1. 1. Damian Radcliffe > @damianradcliffe LION Summit 2019, November 2019 Digital Media + Journalism 19 things we learned in 2019
  2. 2. Advertising + Revenue
  3. 3. Subscriptions the main revenue focus for 52% of publishers in 2019 No 1.
  4. 4. Out-of-home (OOH) only traditional ad market to grow in 2019 No 2.
  5. 5. Mobile = 33% of ad spend, up from 0.5% in 2010. Print down from 27% to 7% in less than a decade. No 3.
  6. 6. Obits worth $500 million a year to local US newspapers • More than a million paid obituaries created annually. • But fraction of $25 billion in advertising and subscription income. “Obits, alongside public notice ads, are one of the last remaining consistent revenue streams that local newspapers rely on, although both are being challenged by the digital age.” (Axios) • Social media, other obit services, and the “rise of free death notices” are threats to this revenue stream. No 4.
  7. 7. Podcasting + Audio
  8. 8. Podcasting’s share of audio listening has more than doubled in five years No 5.
  9. 9. More than one in five Americans now own a smart speaker No 6.
  10. 10. Consumption habits
  11. 11. Americans spend more time on mobile devices than watching TV “As recently as 2014, the average US adult watched nearly 2 hours more TV than they spent on their phones.” No 7.
  12. 12. Social Media = 1/7 of our waking livesNo8.
  13. 13. More than 1 billion stories shared daily across the Facebook family No 9.
  14. 14. Newspaper Industry
  15. 15. Newsrooms nearly half the size they were a decade ago Newspaper newsroom employees down 47% 2008 - 2018 No 10.
  16. 16. 1,800 papers closed since 2004No 11.
  17. 17. About 1,300 U.S. communities have totally lost news coverageNo 12.
  18. 18. U.S. local newspapers produce nearly 50% of original news stories “Local newspapers significantly outperform local TV, radio, and online-only outlets in news production, both in overall story output and in terms of stories that are original, local, or address a critical information need.” No 13.
  19. 19. Attitudes to Journalism
  20. 20. Half U.S. adults say “made-up news” is a big problem “U.S. adults blame political leaders and activists far more than journalists for the creation of made-up news intended to mislead the public.” “But they believe it is primarily the responsibility of journalists to fix the problem. And they think the issue will get worse in the foreseeable future.” No 14.
  21. 21. Some audiences switching off Reasons “may be because the world has become a more depressing place or because the media coverage tends to be relentlessly negative – or a mix of the two.” No 15.
  22. 22. Little awareness of financial challenges • Only 10% said quality of coverage was the top reason for not paying. • For non-payers, widespread availability of free content tops the list (49%). • Those who pay for local news have slightly more positive attitudes about their local news media. No 16.
  23. 23. Journalistic processes seldom understood No 17.
  24. 24. Audience needs
  25. 25. No 18.
  26. 26. White, older, more- educated Americans more likely to have spoken with local journalists No 19.
  27. 27. What this means for you
  28. 28. 10 Strategic Implications Revenue 1. Subscriptions, mobile and income diversification are key focus. 2. Must demonstrate value, impact and relevance (making more likely to $$$). Journalistic Practice 3. Need to interview a wider range of sources. 4. Essential to explain:  Why pay for journalism  Journalistic processes (e.g. anonymous sources)
  29. 29. Platforms 5. Importance of mobile and good UX shines through. 6. Audio more important ($ + media time), yet cluttered. 7. Social media adoption plateaus + shifts to Stories format. Trust 8. “Made-up” news / news avoidance issues unlikely to go away soon. Future 9. Newspapers as paper of record (obits), impact/value of original reporting. 10. Opportunity for LION members to bridge gaps (geographic and coverage).
  30. 30. Thanks for listening. Email: Twitter: @damianradcliffe Web:
  31. 31. ways-to-make-media-pay- report/