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PRESENT LIKE A
NEWS CASTER
empoweredpres.com@empoweredpres
BREAKING NEWS
EMPOWERED PRESENTATIONS
OFFERS STAND-OUT ADVICE
TO BECOMING A GREAT
PRESENTER! STAY TUNED!
EP
#EP / @empoweredpres
HD
HAVE BEEN AROUND SINCE THE
BEGINNING OF TELEVISION HISTORY.
NEWS CASTERS
1930 NEWS
MOST AMERICANS SIT DOWN
AND WATCH THE EVENING NEWS.
AFTER A LONG DAY OF WORK,
OF THEM TO BE EXACT.
ABOUT
22.5MILLION
NEWS ANCHORS
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE REPORTERS
EVERY NIGHT, THE PUBLIC WATCHES
&
NEWS ANCHORS WEATHER PEOPLE REPORTERS
TALK ABOUT THE MOST CURRENT
LOCAL AND GLOBAL NEWS TOPICS.
&
EVERY NIGHT, THE PUBLIC WATCHES
HOW DO THESE NEWSCASTERS
KEEP THE PUBLICS ATTENTION
FOR 30-60 MINUTES AT A TIME?
10TIPS.
BY USING THESE VALUABLE
WHAT CAN WE
LEARN FROM A
NEWS ANCHOR?
BRIAN WILLIAMS
NBC NEWS ANCHOR
1. EYE CONTACT
2. TONALITY
3. DRESS
4. CONFIDENCE
NEWS ANCHOR TIPS:
EP
#EP / @empoweredpres
HD
EYE-CONTACT
A PERSONS “GAZE TIME” IS ABOUT
40% WHEN TALKING TO OTHERS.
ON AVERAGE,
40%
NEWS ANCHORS “GAZE TIME”
IS ABOUT 90% AND ABOVE.
BUT THE AVERAGE
90%
NEWS ANCHORS
ALMOST NEVER
LOOK AROUND.
THEY LOOK DIRECTLY AT THE
CAMERA (A.K.A. AUDIENCE)
THE WHOLE TIME.
MAKES THE AUDIENCE
MORE ENGAGED.
LOOKING AT PEOPLE
TONALITY
LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR
LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR
THEY USE INFLECTION
IN THEIR VOICE.
HIGHS
& LOWS
INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.
INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.
LOVE IT! GREAT!YES!
WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,
BUT TONALITY
ACCOUNTS FOR 38%.
WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,
DRESS
THE WAY YOU DRESS IS THE
VERY FIRST IMPRESSION
PEOPLE HAVE OF YOU.
NICE!
A SLOPPY-DRESSED NEWS
ANCHOR ON TELEVISION?
DO YOU EVER SEE
NEVER!
NEWS ANCHORS
ARE ALWAYS
DRESSED TO
IMPRESS.
DIANE SAWYER
ABC NEWS ANCHOR
IF YOUR PRESENTATION OR
AUDIENCE CALLS FOR IT,
DRESS THE PART.
CONFIDENCE
BELIEVE IN
WHAT YOU’RE
SAYING.
MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT
MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT
GOOD IDEA.
I AGREE!
MAKING YOUR MESSAGE
MORE IMPACTING.
“COURAGE IS
BEING AFRAID,
BUT GOING ON
ANYHOW.”
DAN RATHER
HDNET NEWS ANCHOR
WHAT CAN WE
LEARN FROM A
WEATHER PERSON?
AL ROKER
NBC METEOROLOGIST
WEATHER PERSON
5. BODY MOVEMENT
6. GESTURES
7. VISUALS
WEATHER PERSON TIPS:
EP
#EP / @empoweredpres
HD
GESTURES
“ACTIONS SPEAK LOUDER
THAN WORDS?”
REMEMBER THE QUOTE
“ACTIONS SPEAK
SIMULTANEOUSLY WITH
WORDS.”
IN THIS CASE,
WEATHER
PEOPLE USE
PURPOSEFUL
HAND
GESTURES
STEPHANIE ABRAMS
THE WEATHER CHANNEL METEOROLOGIST
TO HIGHLIGHT
OR EMPHASIZE
WHAT THEY’RE
PRESENTING.
FOCUS
POINT
BODY MOVEMENT
NEVER STAY IN ONE
PLACE DURING THE
WHOLE FORECAST.
WEATHER PEOPLE
MOVING AROUND
KEEPS THE AUDIENCE
INTERESTED.
IS TO MOVE AROUND WHEN
THERE’S A TOPIC TRANSITION
IN YOUR PRESENTATION.
A GOOD RULE OF THUMB
BUT DONT MOVE
AROUND TOO MUCH
OR START PACING
IT’S DISTRACTING.
VISUALS
AUDIENCES RETENTION RATE
10%
AUDIENCES RETAIN ABOUT 10%
OF A PRESENTATION VERBALLY,
BUT THEY RETAIN 51% OF A
PRESENTATION WITH VISUALS!
51%
AUDIENCES RETENTION RATE
10%
GUY HAGI
HNN METEOROLOGIST
POWERFUL
VISUALS ENHANCE
YOUR MESSAGE;
BE SURE TO
USE THEM.
DIANE SAWYER
ABC NEWS ANCHOR & REPORTER
WHAT CAN WE
LEARN FROM
A REPORTER?
8. QUESTIONS
9. CONTENT
10. PERSONALITY
REPORTER TIPS:
EP
#EP / @empoweredpres
HD
QUESTIONS
IS A GREAT WAY TO
SHOW CONCERN FOR
YOUR AUDIENCE AFTER
YOUR PRESENTATION.
ASKING QUESTIONS
?
JUST LIKE INTERVIEWS,
ASKING QUESTIONS SHOWS
THE AUDIENCE THAT YOU
GENUINELY WANT THEM TO
UNDERSTAND YOUR TOPIC.
YOUR PRESENTATION.
THE MORE YOU CARE
ABOUT PEOPLE, THE MORE
THEY CARE ABOUT YOU AND
“I’VE ALWAYS
TRIED TO DO
A GOOD JOB
EVERYDAY, AND
TREAT EACH
INTERVIEW
SERIOUSLY.”
KATIE COURIC
CBS NEWS ANCHOR & HOST
CONTENT
CARE ABOUT.
NEWS REPORTERS
INVESTIGATE HOT
TOPICS THAT PEOPLE
CROWDS ATTENTION.
THEY RESEARCH BUZZ-
WORTHY STORIES THAT
WILL CAPTIVATE THE
AUDIENCE.
THEY ALSO USE
VIBRANT LANGUAGE
TO CAPTIVATE THE
VERY BORED.
BUT DO NOT GET
TOO TECHNICAL!
PEOPLE WILL GET
PERSONALITY
SERIOUS.
EVEN THOUGH THEY
HAVE PROFESSIONAL
JOBS, REPORTERS
AREN’T ALWAYS SO
PERSONALITY.
DO NOT BE AFRAID TO
REVEAL YOUR EMOTIONS
AND SHOW YOUR
EMOTION =
HUMANISM
“I THINK YOU
HAVE TO BE
YOURSELF,
AND YOU HAVE
TO BE REAL.”
ANDERSON COOPER
CNN NEWS ANCHOR & HOST
BEING YOURSELF.
NOTHING IS MORE
RELATABLE TO AN
AUDIENCE THAN
NEWS RECAP:
PERSONALITY
TIP #1
EYE CONTACT
TIP #2
TONALITY
TIP #6
BODY MOVEMENT
TIP #3
DRESS
TIP #4
CONFIDENCE
TIP #5
GESTURES
TIP #7
VISUALS
TIP #8
QUESTIONS
TIP #9
CONTENT
TIP #10
PERSONALITY
OVERNIGHT,
OF COURSE BEING A GREAT
PRESENTER WON’T HAPPEN
IN NO TIME!
BUT WITH TIPS LIKE THESE,
YOU’LL BE A BETTER PRESENTER
“THERE IS NO
MAGICAL REASON
WHY I AM WHERE
I AM. AND THERE’S
ABSOLUTELY NO
REASON WHY YOU
CAN’T BE WHERE
YOU WANT TO BE.”
ROBIN ROBERTS
GMA HOST & NEWS ANCHOR
THANKS FOR
LISTENING.
ON AIRON AIR OFF AIR
EP
#EP / @empoweredpres
HD
ON AIR OFF AIR
THIS IS EMPOWERED
PRESENTATIONS
SIGNING OFF.
EP
#EP / @empoweredpres
HD
Present Like A Newscaster
JAIRUS KIYONAGA
CREATED BY
STAY TUNED FOR MORE PRESENTATIONS!

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