1. ASHTON KUTCHER
STEVE JOBS

2. who is widely known for ‘That 70‘s Show’ and Punk’d,"
ASHTON (CHRIS)

3. delivered an inspirational speech
at the Teen Choice Awards 2013

4. giving advice to teens about
knowing the value of hard work.
believing in yourself and

5. “Remarkable speech by @aplusk.
Great message, esp for young people,
about hard work & opportunity.”
Ted Cruz, United States Senator Texas

6. How’d Kutcher leave the media
salivating over his every word?

7. STEVE
JOBS.

8. Kutcher captured Steve
Job’s persona when
researching on his roll in
the movie “JOBS,”

9. picking up his charisma,
enthusiasm and passion
when presenting.

10. He learned how Steve executed
brilliant presentations by building
the structure, incorporating
a powerful message and
telling a memorable story.
structure
message
story

11. THREE
THINGS:

12. Structure Message Story

13. BUILDING THE
STRUCTURE

14. A Steve Jobs presentation followed a
very specific structure that left the
audience with no choice but to focus
on the message being conveyed.

15. Each presentation began with a
ROADMAP,

16. breaking every segment into
THREE PARTS,

17. and never speaking on one topic longer than
TEN MINUTES.

18. Ashton outlined his speech before
he started, and gave a recap at the
end so the kids would remember it.
outlined
recap

19. He told the audience there were
three things he wanted to share
that has helped him get to
where he is today:
three things

20. Opportunity Being Sexy Living Life

21. and his speech took no longer than
SIX MINUTES.

22. CREATING THE
MESSAGE

23. People left a Steve Jobs
presentation knowing exactly why
a product was built and how it
solves the customers’ problem.

24. He did this by creating a
message with a higher sense of
PURPOSE,

25. focused his features on the
PEOPLE,
11

26. 4.87 inches
123.8 mm
2.31 inches
58.6 mm
0.30 inch
7.6 mm
and made sure that all data and specs were
TANGIBLE.

27. Kutcher recognized the opportunity to
enlighten a younger audience,

28. using short sentences,
simple vocabulary,
and a good flow so
everyone could relate.
short sentences
simple vocabulary
good flow

29. TELLING A
STORY

30. Every Steve Jobs presentation told a story.

31. Jobs would first introduce the
bad guy or the problem that the
AUDIENCE FACED,

32. Then he revealed his
product as the hero and
educated the audience as to
why their lives would be
BETTER,

33. And finally, he told the audience how they can live
HAPPILY EVER AFTER.

34. Ashton shared stories of the
different jobs he had before
his modeling career,

35. “I’ve never had a job in my life
explaining,
I was always just lucky to
that I was better than.
have a job.”

36. He revealed to the teens that
the sexiest thing in the entire
world is being really smart.
And being thoughtful.
And being generous.
being really smart.
being thoughtful.
being generous.

37. he told the audience how to live
HAPPILY EVER AFTER.
And finally,

38. “
”
Life can be a lot broader than that
when you realize one simple thing
and that is that everything around us
that we call life was made up by
people that are no smarter than you.
And you can build your own thing,
you can build your own life that other
people can live in.

39. So build a life – don’t live one,
build one – find your opportunity,
and always be sexy.

40. NOW THAT IS THE KIND
OF MESSAGE YOU
DELIVER TO THE
YOUTH.

41. Created by: Kaili

42. Want to learn more about how
to present like Steve Jobs...

43. CLICK TO

45. Click below and view more presentations: