VALUABLE LESSONS LEARNED FROM THE HIT TV SHOW
season one of^

CHAIRMAN & CEO
CAMPING WORLD AND
GOOD SAM ENTERPRISES
6,000 EMPLOYEES
IN OVER 100 CITIES
CLOSE TO $3 BILLION
IN SALES IN 2013
SERIAL ENTREPRENEUR
@MARCUSLEMONIS
FEATURED ON NBC’S
CELEBRITY APPRENTICE
APPEARED ON ABC’S
REALITY TV SHOW
SECRET MILLIONAIRE

“BUSINESS SUCCESS IS ALL ABOUT THE

OF THE 6 STRUGGLING BUSINESSES MARCUS ATTEMPTED
TO HELP, 3 WE’RE A SUCCESS, AND 3 WE’RE NOT.
WE CAN LEARN FROM ALL OF THEM.
HERE ARE SIX TAKEAWAYS FROM SEASON ONE:

CAR CASH, A FAMILY BUSINESS OPENED IN 1977
THAT BUYS AND RESALES USED CARS. TODAY, RAN
BY TWO BROTHERS WHO DID NOT SEE EYE TO EYE
AND WERE DOWN $70,000 AND $200,000 IN DEBT.

THE PEOPLE WE’RE GOOD, BUT THE PRODUCT AND
THE PROCESS WASN’T AS EFFICIENT AS IT COULD BE.
PROCESS PRODUCT

MARCUS STEPPED IN AND OFFERED $200,000 +
$300,000 LINE OF CREDIT AT 7.5% INTEREST
AND FOR THE RIGHTS TO A LICENSING AGREEMENT.

IMPROVED THE
CAR APPRAISAL
AND SALES PROCESS
MARCUS REBRANDED
AND REMODELED
THE BUSINESS
AND POSITIONED
IT TO BE A
FRANCHISE MODEL

TODAY, 1-800-CAR-CASH HAS 70 FRANCHISES AND
GROWING ALL OVER THE UNITED STATES.

- MARCUS LEMONIS
“
”

JACOB MAARSE A HIGH END FLORIST AND
FAMILY BUSINESS OPENED IN 1966. TODAY
WITH 32 EMPLOYEES IS RUN BY THE FOUNDERS
SON WITH SALES DOWN AND $300,000 IN DEBT.

THE PRODUCT WAS GOOD, BUT THE PEOPLE
AND PROCESS WERE FLAWED.

MARCUS OFFER IS SIMPLE AND OFFERED
$100,000 FOR 25% OF THE FUTURE PROFIT.

THE SALES FLOOR
AND PRODUCTS
MARCUS GOT RID OF
EXCESS INVENTORY,
AND INTRODUCED A
BAR CODE SYSTEM
INSTALLED SECURITY
CAMERAS AND GPS
TRACKING ON VANS
REMERCHANDISED

BUT, AFTER ALL OF THE IMPROVEMENTS,
THE OWNER HANK BACKED OUT OF THE DEAL BY NOT
TAKING RESPONSIBILITY AND STEPPING UP TO THE PLATE.

“
”
- MARCUS LEMONIS

LESSON THREE:

PLANET POPCORN A POPCORN BUSINESS
WITH $2.5 MILLION IN REVENUE
COULDN’T SEEM TO MAKE A PROFIT
WITH OVER $200,000 IN DEBT.

THE PRODUCT WAS GREAT, BUT AGAIN THE
PEOPLE AND PROCESS WERE FLAWED.

MARCUS OFFERS SHARLA $200,000 FOR 50%
OF THE BUSINESS WITH A CONTINGENCY THAT
THEY FOCUS ON SELLING POPCORN SOLELY.

MARCUS CREATED A
FUNCTIONAL WEBSITE
REBRANDED THE PRODUCT
INSTALLED SECURITY
CAMERAS TO MONITOR
AND PREVENT CASH THEFT
IMPLEMENTATION OF
INVENTORY TRACKING
AND SALES STRATEGY

IS MISSING AND CONFRONTS SHARLA. THE CONVERSATION
GETS HEATED AND MARCUS IS TOLD BY THE
ACCOUNTANT NOT TO DO THE DEAL.
MARCUS FINDS OUT THAT MORE THAN $80,000

- MARCUS LEMONIS
“
”

EC0-ME A ALL NATURAL CLEANING PRODUCT
COMPANY WITH $500,000 IN REVENUE,
BUT CLOSE TO $500,000 IN DEBT.

THE PEOPLE AND PRODUCT WAS OKAY,
BUT THE PROCESS NEEDED HELP.

MARCUS OFFERED $500,000 PLUS WORKING
CAPITAL FOR 20% OF THE FUTURE PROFIT.

MARCUS INVESTED
IN MACHINERY TO
INCREASE PRODUCTION
AND WORKED WITH
THE SALES TEAM TO
BRING IN NEW ACCOUNTS
REBRANDED ALL OF
THE PRODUCTS
AND PACKAGING

TODAY, THE BRAND OF THE PRODUCT IS VERY CLEAR.
ECO-ME SALES ARE UP 50%, AND
IT’S LOOKING GOOD ON THE ROAD TO
10 MILLION DOLLARS IN SALES.

- MARCUS LEMONIS
“
”

LA DOGWORKS A 24 HOUR DOG FACILITY
GENERATING $1.3 MILLION A YEAR, BUT
LOSING MONEY AND IS $150,000 IN DEBT.

THE PRODUCT AND PROCESS WAS GOOD,
BUT THE PEOPLE WERE THE PROBLEM.

MARCUS OFFERED $1 MILLION DOLLARS
FOR 50% OF THE LA DOGWORKS BUSINESS.

MARCUS RAISED
REVENUE BY
INCREASING
DOG OCCUPANCY
AND WORKED WITH THE
DYSFUNCTIONAL
MANAGEMENT TEAM
SPRUCED UP AND
PAINTED THE BUILDING,
AND ADDED NEW LOGOS
FOR BRANDING

BUT, IRATE OWNER ANDREW WAS MORE THAN MARCUS
COULD STAND AND BECAME MORE OF A THERAPY
SESSION THAN A BUSINESS TRANSACTION. MARCUS
WITHDRAWS HIS MILLION DOLLAR AND DRIVES OFF.

- MARCUS LEMONIS
“
”

MR. GREEN TEA, A GOURMET ICE CREAM COMPANY,
GENERATING $2.5 MILLION IN REVENUE,
BUT REMAINING STAGNATE IN GROWTH.

THE PEOPLE AND PRODUCT WERE OKAY,
BUT THE PROCESS NEEDED HELP.

MARCUS OFFERED $600,000 DOLLARS
FOR 35% OF THE MR GREEN TEA BUSINESS.

MARCUS ELIMINATES
FAMILY FRICTION
AND DISAGREEMENT
AND ELIMINATING
THE CO-PACKER
INVESTED IN A NEW
WAREHOUSE FACTORY
DEVELOPED NEW
FLAVORS AND
EXPANDED CLIENT BASE

WITH THE CO-PACKER GONE AND THE NEW FACTORY
PRODUCING 1,600 GALLONS OF ICE CREAM PER DAY,
THE MARGINS WILL AUTOMATICALLY DOUBLE
FROM $450,000 TO $900,000.

- MARCUS LEMONIS
“
”

SHIFT OUT OF PARK AND INTO DRIVE.
DON’T INVEST IN GOOD SOIL WITH A BAD SEED.
FOCUS ON WHAT BRINGS IN THE BIG CHEESE.
CLEAN UP YOUR ACT AND MAKE IT HAPPEN.
IF YOUR SHIT STINKS, FIX IT.
DO SOMETHING DIFFERENT OR YOU MAY GET CREAMED.

- MARCUS LEMONIS
“

TUNE IN EVERY TUESDAY @10P ET ON

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