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SlideShare We would not be
in business if it wasn’t for

business lessons That being said…
we’d like to share a few learned along the way…

clients
Lessons from

Don’ttake on a client as
a referral from their mother. {just don’t do it}

take on a client that
can’t make decisions. Don’t {it will waste time going back and forth}

take on a client that
does not value what you do. Don’t {no matter how good a job you do it won’t matter to them}

employer
Lessons as an

employ people because you have
empty seats to fill. Don’t {doing so may result in people sitting around with nothing to do}

employ people who don’t have
the right skill set for the job. Don’t {they will not be creative as you may desire them to be}

employ people who do not
share the same passion as you. Don’t {passion is crucial in staying ahead of your competition and delivering a quality product}

provider
service
Lessons as a

laser focused on the services
you provide. Be {do not dilute your brand by slipping into other niches just because of clients’ needs}

Solveyour clients’ problems, and if
you know you can’t, don’t try. {trying to solve problems that you have no clue how to will leave you further behind}

as much as possible Over
Deliver {when you think a project is done, add that extra touch to make it extra special}

money
Lessons in

spend more than what comes
in. Don’t {this can result in your business shutting it’s doors really quick}

accordingly to the scope of
a project. Price {by under-cutting your competition will not hurt them, but hurt yourself}

for a rainy day. Save
{set aside emergency funds to cover miscellaneous expenses that will arise}

Lessons in
growth

force growth because you want
it to. Don’t {let your company grow organically over time with the rise in demand}

Staying small and lean is
sometimes better than big and fat. {keeping overhead low is always good}

one block at a time.
Build {knowing what your team lacks will help you build a diverse team over time}

strategy
Lessons in

put all your eggs in
one basket. Don’t {diversify your marketing efforts into multiple platforms and streams}

Lean onthe leaders in your
industry for potential insight. {they probably have a better feel of what is happening in your industry}

Change Strategy changes. with it.
{always keep your eyes and ears open for new ways of marketing}

social media
Lessons in

open profiles on every single
social platform. Don’t {not every platform is beneficial to your product or service}

time in the platforms that
best serve your company’s growth. Invest {don’t waste time posting on platforms that have no relevance to your product or service}

Share great content all the
time. 100/0rule. {some like the 80/20 rule, we like the 100/0 rule. Make people fall in love with your work so much they want to follow, like, and tweet you}

Lessons in being a
leader

blame your team for your
shortcomings. Don’t {it’s not their fault, it’s yours}

to let go and delegate.
Learn {hard for some, but necessary in growing your company}

responsibilityfor the company’s growth or
lack of. Take {if it is to be, it is up to you, no one else}

momentum
Lessons in

you have it, work even
harder to keep it.If {momentum comes and goes, when it comes, don’t take a break, keep going}

you don’t have it, make
a plan and execute.If {failing to plan is a plan for failure}

dailyBuild small wins. {celebrate every
accomplishment and step forward}

Hope you got value, and
take these lessons learned to your own business.*We sure did!

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