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SlideShare
We would not be in
business if it wasn’t for

business lessons
That being said…
we’d like to share a few
learned along the way…

clients
Lessons from

Don’ttake on a client as
a referral from
their mother.
{just don’t do it}

take on a client that
can’t make decisions.
Don’t
{it will waste time going back and forth}

take on a client that does
not value what you do.
Don’t
{no matter how good a job you do it won’t matter to them}

employer
Lessons as an

employ people
because you have
empty seats to fill.
Don’t
{doing so may result in people
sitting around with nothing to do}

employ people who
don’t have the right
skill set for the job.
Don’t
{they will not be creative as
you may desire them to be}

employ people
who do not share the
same passion as you.
Don’t
{passion is crucial in staying ahead of your
competition and delivering a quality product}

provider
service
Lessons as a

laser focused on the
services you provide.
Be
{do not dilute your brand by slipping into
other niches just because of clients’ needs}

Solveyour clients’ problems,
and if you know
you can’t, don’t try.
{trying to solve problems that you have no
clue how to will leave you further behind}

as much as possible
Over Deliver
{when you think a project is done,
add that extra touch to make it extra special}

money
Lessons in

spend more than
what comes in.
Don’t
{this can result in your business
shutting it’s doors really quick}

accordingly to the
scope of a project.
Price
{by under-cutting your competition
will not hurt them, but hurt yourself}

for a rainy day.
Save
{set aside emergency funds to cover
miscellaneous expenses that will arise}

Lessons in
growth

force growth
because you
want it to.
Don’t
{let your company grow organically
over time with the rise in demand}

Staying
small and lean
is sometimes
better than
big and fat.
{keeping overhead low is always good}

one block
at a time.
Build
{knowing what your team
lacks will help you build
a diverse team over time}

strategy
Lessons in

put all your eggs
in one basket.
Don’t
{diversify your marketing
efforts into multiple
platforms and streams}

Lean onthe leaders
in your industry
for potential insight.
{they probably have a better feel of
what is happening in your industry}

Change
Strategy changes.
with it.
{always keep your eyes and ears
open for new ways of marketing}

social media
Lessons in

open profiles
on every single
social platform.
Don’t
{not every platform is beneficial
to your product or service}

time in the platforms
that best serve your
company’s growth.
Invest
{don’t waste time posting on platforms that
have no relevance to your product or service}

Share great content all the time.
100/0rule.
{some like the 80/20 rule, we like the 100/0 rule. Make people fall in
love with your work so much they want to follow, like, and tweet you}

Lessons in being a
leader

blame your
team for your
shortcomings.
Don’t
{it’s not their fault, it’s yours}

to let go and delegate.
Learn
{hard for some, but necessary
in growing your company}

responsibilityfor the company’s
growth or lack of.
Take
{if it is to be, it is up to you, no one else}

momentum
Lessons in

you have it,
work even harder
to keep it.If {momentum comes and goes, when it
comes, don’t take a break, keep going}

you don’t have it,
make a plan
and execute.If {failing to plan is a plan for failure}

dailyBuild small wins.
{celebrate every accomplishment and step forward}

Hope you got value,
and take these lessons learned
to your own business.*We sure did!

Forward >
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