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What's Next for the Cloud: By the Numbers

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Webpros Summit 2019

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What's Next for the Cloud: By the Numbers

  1. 1. What’s Next for the Cloud: By the Numbers Christian Dawson - Open-i Advisors
  2. 2. PRESENTATION ROADMAP What’s Next for the Cloud: By the Numbers Why Focus on Data? What Data Sources are Useful? The Cloud & Hosting Market: An Overview Cybersecurity & Threat Landscape Technical Development & Innovation Threats to the Industry How Can We Win? What’s Next? Purpose Beyond Profit
  3. 3. Christian Dawson Senior Partner Open-i Advisors Fun Fact: This is my 3rd cPanel!
  4. 4. Why focus on data? A need to determine market opportunities A way to uncover market threats A way to find ways to differentiate yourself or pivot to new opportunities A B C
  5. 5. What data sources are useful in this market? Domain Industry Verisign Domain Name Industry Brief Size of the Cloud & Hosting Market Structure Research & Rightside Reports Cybersecurity & Threat Landscape Cisco Cybersecurity Series & Farsight Security Reports Tech Operations & Development Stack Overflow Developer Survey
  6. 6. Let’s dive into the highlights.
  7. 7. OFF-PREMISE GROWTH MANAGED INFRASTRUCTURE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  8. 8. OFF-PREMISE GROWTH HYPERSCALE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  9. 9. OFF-PREMISE GROWTH COLOCATION Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  10. 10. GLOBAL DATA CENTRE RETAIL COLOCATION MARKET SIZE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  11. 11. GLOBAL DATA CENTRE RETAIL COLOCATION MARKET SIZE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  12. 12. GLOBAL DATA CENTRE WHOLESALE COLOCATION MARKET SIZE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  13. 13. GLOBAL DATA CENTRE WHOLESALE COLOCATION MARKET SIZE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  14. 14. GLOBAL DATA CENTRE COLOCATION MARKET SIZE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  15. 15. GLOBAL INTERCONNECTION MARKET SIZE DATA CENTRE CROSS CONNECTS (XC) Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  16. 16. OFF-PREMISE GROWTH TOTAL Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  17. 17. OFF-PREMISE % SHARE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  18. 18. OFF-PREMISE % SHARE Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  19. 19. GROWTH ON-PREMISE & TOTAL MARKET Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  20. 20. GROWTH TOTAL MARKET Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  21. 21. MARKET SPLIT WHERE IS IT HEADING? Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  22. 22. SEGMENT TRENDING STEADY & SLOW GROWTH Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  23. 23. HYPERSCALE DATA CENTRE DEPLOYMENT TREND Data Source: Structure Research, ’infra // STRUCTURE’ Report, May 2019
  24. 24. Cybersecurity & Threat Landscape Why do we care? Our success relies upon the stability of the DNS The resources we supply can be used for spam and phishing Catching this stuff early can positively affect our bottom lines
  25. 25. Technical Development & Innovation The StackOverflow Developer Survey has a wealth of information in figuring out who is working on what, and where people are innovating. If you work with developers, it provides you data on: • Geography • Developer Roles • Experience • Education • Demographics • Connection & Competition • Life Outside of Work
  26. 26. Domain Name Industry Q2 2019
  27. 27. Domain Name Industry Q2 2019 354.7 MILLIONDOMAIN NAME REGISTRATIONS ACROSS ALL TLDS(1,2) 2.9 M 0.8%OVER Q1 2019 AN INCREASE OF 156.1 MILLION.COM AND .NET DOMAIN NAME REGISTRATIONS IN THE DOMAIN NAME BASE(3) 6.4 M 4.3%YOY Q2 2018 AN INCREASE OF
  28. 28. CENTRALIZED ZONE DATA SERVICE, Q2 2019 Top 10 Largest TLDs by Number of Reported Domain Names
  29. 29. CENTRALIZED ZONE DATA SERVICE, Q2 2019 Top 10 Trending Keywords in .com and .net in Q2 2019 com net 1. LIBRA 2. REHAB 3. DRUG 4. DRAGON 5. EDUCATION 6. STATION 7. COUPONS 8. SOUPON 9. MILLION 10. ALCOHOL 1. SON 2. LIBRA 3. ABUSE 4. BOY 5. DRAGON 6. EDUCATION 7. STATION 8. GRID 9. JERSEY 10. NAMES
  30. 30. Platformification Consolidation The Internet Infrastructure Industry Greatest Threats
  31. 31. Platformification Consolidation • Indirect Competition of Alternative Online Presences • Lack of Prioritization • Open Internet vs. Closed Internet • Closer to the Customer The Internet Infrastructure Industry Greatest Threats
  32. 32. Platformification The Internet Infrastructure Industry Greatest Threats • Consolidation of Hypervisor and Broadband Markets as a major threat • Great innovations happening at the hypervisor level putting pressures on small businesses to compete on price for raw reserouces and find scale Consolidation
  33. 33. How can we WIN? DATA!
  34. 34. How can we WIN? DATA! • Leverage Data to Unlock Strategic Growth Opportunities Unique to your Business • Geographical Expansion - again, leaning on Data to KNOW the client before entering • SMB Demand - SAAS Environment Platformification KNOW YOUR CUSTOMER BETTER Consolidation LEAD WITH SERVICE & NARROW YOUR TARGET • Uncover what you are great at & Deliver it in Service to those who are in Greatest Need • Speak specifically to a Specific Audience • Narrow Band Talk - Innovate How Your People Engage in Customer Dialogue & stay close to their Needs
  35. 35. What comes next? The Purpose Beyond Profit
  36. 36. What comes next? The Purpose Beyond Profit Shifting Leadership Beliefs & Credible Movement Support “Each of our stakeholders is essential. We commit to deliver value to all of them, for the future success of our companies, our communities and our country” - Larry Fink, CEO of Blackrock, at the Business Roundtable’s ‘Statement on the Purpose of a Corporation,’ August 19 2019.
  37. 37. What comes next? The Purpose Beyond Profit CEOs turn to New Measures of Success • Environmental Impact • Employee Satisfaction • Customer Satisfaction • Diversity & Inclusion • Innovation In the Works! Cultural Wellbeing Index at The University of Louisville Cultural Centre
  38. 38. What comes next? The Purpose Beyond Profit Why does it matter? We compete against the largest hypervisors & biggest platforms What do we bring to the table? Solutions to hard problems. Need a technical solution to: • the environmental impact of your network? • employee or customer satisfaction? Look around! Leverage the teams in this room. We are stronger together.
  39. 39. Data on Domain Name Industry Size • Verisign Domain Name Industry Brief - https://www.verisign.com/en_US/domain-names/dnib/index.xhtml • Rightside 2019 State of the Cloud Report - https://info.flexerasoftware.com/SLO-WP-State-of-the-Cloud-2019 • Cisco Cybersecurity Series - https://www.cisco.com/c/en/us/products/security/security-reports.html • Farsight Security Reports - https://www.farsightsecurity.com/reports/; https://www.farsightsecurity.com/news- events/press/NewFarsightSecurityResearchOnInternationalizedDomainNames20180626/ • StackOverflow Developer Survey - https://insights.stackoverflow.com/survey/2019 • Builtwith - https://builtwith.com/ • nTLDStats - https://ntldstats.com/ • Structure Research - https://structureresearch.net/ • DomainsBot - https://domainsbot.com/ APPENDIX DATA SOURCES Thank You.
  40. 40. Christian Dawson Senior Partner Open-i Advisors c@openiadvisors.com

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