Mission Impossible 4: Poster Analysis -- A2 Media Studies
TITLE – The title “GHOST PROTOCOL” isdisplayed in sharp text to obliterate the joke ofa funny film – it builds the emphasis of aserious film. The use of it being the biggestwords on the poster tells the audience what thefilm is.MISSION:IMPOSSIBLE, DECEMBER – This isshown in red characters using a sharp font. Thisrepresents the barb wire tripping off fireleading somewhere. As the colour red hasconnotations of danger, blood and pain, thisrelates to the text Mission Impossible andDecember – it is telling the audience youshouldn’t miss this.TOM CRUISE – His facial expression of distress,un-relaxed face with the lighting just mainly onhis face represents the importance of him inthe movie. Also, this is one of the main USP’s ofthis poster as he is recognised for the leadingactor in the MI series. The word Ghost in thetitle perfectly addresses Tom Cruise as a ghostas we can only see his face and nothing else…
INSTITUTIONS – The institutions are set in thebottom right corner with the biggest as themost important for distributing the mostsuccessful films. Viewers/fans/consumers whosee this, especially critics can automaticallyjudge this film to be a success if a maindistributer is distributing the film. It also hasthe same colour as the main title GhostProtocol to keep simplicity to a minimum.NUMBERS – The numbers which are in front ofthe poster could be used to represent the ideaof decoding some sort of code to “de-fuse” thefire which is on the wire. This can push theaudience to sort out this sort of enigmaoccurring within the poster – why is therenumbers in front of the poster? Is it to unlockthe ideology of “Ghost” for Tom Cruise? Why ishe wearing some sort of hooded coat?