Chocolate Business In Korea


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Chocolate Business In Korea, Immersion Week Program in 2009

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  • How much people eat per year?
  • Against tooth decay: more effective than fluoride
  • Talk about targeted will be young people under 18Also focus for people from 40-30, who are working and want luxury gift
  • Most likely to the world results, about 40% people eat everyday -> Big market for selling chocolate in Korea
  • People like chocolate, especially is dark chocolate. Because it is the best chocolate is good for health with high percent of cacao and also delicious
  • Because over 40% people don’t like fat in chocolate and also high calories. Because Korean girl worries that they will be fatSo our products will strongly emphasis on healthy chocolate with low fat and use natural ingredient
  • Just choose about 3 ideas is important hereIt is the characteristic of our chocolate
  • Organic Cocoa Liquor (solid powder from cocoa beans):Organic cocoa butter: (healthy polyunsaturated separate fat from the solid cocoa)Xylitol: (Sugar alcohol, white crystal like sugar but it doesn't load liver)Organic Lecithin: is found in eggs, soy, mustard seeds, wheat, and other plants. We use lecithin derive from organic soy in Healthy Chocolate as a “final touch” to give it a smooth and uniform texture.
  • ORAC = Oxygen Radical Absorbance Capacityplay an important role in the free-radical theory of aging.method of measuring antioxidant capacities in biological samples
  • Dark Chocolate and Milk Chocolate, have special for some seasons1.500 Won / 1 pc
  • 1 800 won/1pc
  • Signature Chocolate Truffle Assortment Prize depend one how many pc in 1 box. Prize from 30 000-60 000 won
  • Coffee = 15 000 wonBiscuits = 32 000 Won with 36 pcIncludes Dark Truffle Heart, Chocolate Lune, Petite Mousse, Raspberry Chocolate Premiere, Godiva Signature, and Hazelnut Praline chocolate biscuits.
  • Sale: (1500 x 6 pc x 150people )x 30 days = 34 000$ after exchangeEBIT: earning before interest taxEAI: Earning after interest
  • Chocolate Business In Korea

    1. 1. Solchoco<br />Fashion and Passion in Chocolate<br />
    2. 2. Company Overview<br />Company History and Founder<br />Business Report 2009<br />Mission and Vision<br />
    3. 3. Brian (22) is son of chocolate maker in Viet Nam andAtif (24) business man<br />After graduate from SolBridge in 1997 -> came back Viet Nam and start they Business<br />Continues family business -> Vavian Chocolate in Ho Chi Minh city<br />Have been taking by creating the finest Truffles, Pralines and chocolate novelties<br />After 5 years, 11 stores in Viet Nam<br />Company History<br />
    4. 4. With unique combination of traditional European style products with Moroccan flair and expertise<br />2003, Change name into Solchoco and open market to China and Morocco<br />2007, 23 stores in Viet Nam, 8 store in Morocco and 21 stores in China<br />Today Solchoco innovative range of premium chocolate gifts:<br /><ul><li>5 star hotels
    5. 5. Major international airlines
    6. 6. Major sporting events
    7. 7. Corporate hospitality venues. </li></ul>Company History<br />
    8. 8. “Solchocowill meet and exceed the expectations of customers in product quality, product innovation and service.”<br />Continue to invest in brand and image building. <br />Will successfully develop consumer perception with a branded range of affordable premium luxury chocolate. <br />Our Mission<br />
    9. 9. To be renowned worldwide as a premium quality chocolatier.<br />Brandof chocolates represented in all distribution channels that offer premium chocolates loose, seasonal or boxed. <br />Positioned itself as the provider of affordable premium luxury chocolate<br />Continue invest in current market and Develop new market: Korea (2010)<br />
    10. 10. Over 25 stores in Vietnam, China, Morocco<br />Experient And Successful Track Record<br />Stability – good relationship with supplier<br />R&D team<br />Exclusive worldwide marketing right<br />Why you should do business with Us?<br /><ul><li>Category creator and trendsetter
    11. 11. 40% growth rate in 2007
    12. 12. Record breaking retention
    13. 13. Global Vision
    14. 14. Incredible distributor income</li></li></ul><li>One of the best business opportunities for the next ten years<br />Entrepreneur Magazine Jan, 2007<br />WHY CHOCOLATE?<br />
    15. 15. 75 Billion Dollar Industry (2008)<br />Recession Proof<br />During great depression, our sale grew over 31.4%<br />Affordable and Consumable<br />High demand and Mass appeal<br />90% crave it<br />50% eat everyday<br />Occupies most expensive real estate in retail <br />Why this business?<br />
    16. 16. Why should you EAT it?<br />“..Great new, Research suggest that chocolate is good for you … (Dark Chocolate contains flavonoids..)”<br />“Dark Chocolate has been found to moderate blood pressure, and other ingredients elevate mood”<br />“Eating dark chocolate appears to bring down blood pressure…”<br />“Chocolate can protect against tooth decay, research have found”<br />“… eating dark chocolate appear to improve the function of important cells lining the wall of blood vessels for at least three hours …”<br />
    17. 17. By EVANNA market research Agency in 2009. Information collect from Seoul and Daejeon over 1000 people<br />Korean Market Analysis<br />
    18. 18. Customer Age Structure<br />
    19. 19. How often people eat chocolate ?<br />
    20. 20. Favorite Chocolate<br />
    21. 21. Chocolate shouldn’t have?<br />
    22. 22. Young generation (teen and young adult): active, want to express themselves, comfort with internet technology<br />Products: Handmade chocolate, Chocolate with low fat and calories, service<br />Promotion: Social Network promotion with supper stars: naver, youtube, …<br />Targeted Market<br /><ul><li>X Generation: more educated, mobile and wealthy segments
    23. 23. Products: Luxury gift package
    24. 24. Promotion: Focus on quality of product and products which offer luxury like: limited chocolate </li></li></ul><li>New Line Products 2010<br />For Korean Market<br />
    25. 25. Sugarless<br />All natural ingredients: contains a proprietary herbal formula<br />Made from finest finest ingredients that are mostly organic and contains no sugar<br />No Artificial Sweaters<br />Anti oxidant.<br />Certificate from Labs in Seoul University<br />Healthy Chocolate with SolChoco<br />
    26. 26. Organic Cocoa Liquor: made from cocoa in Indo and no contain unwanted gases -> maintaining its anti oxidant and nutritional value at maximum.<br />Organic cocoa butter: We not processed and deodorized -> full nutrient value<br />Xylitol: prevent tooth decay bacteria decrease blood sugar level. made in the USA from organically grown trees.<br />Organic Lecithin: essential element of our food.  It is known to help control cholesterol levels.<br />Ingredients<br /><ul><li>Bio flavonoid: A strong anti oxidant
    27. 27. Herbal Igredients:</li></ul>MomordicaCharantia(Bitter Melon in China) regulate blood sugar level<br />Noni Fruit (Indian fruit Mulberry) high in nutrients and a strong anti oxidant.<br />Ellagic Acid and Green Tea Extract<br />
    28. 28. Thinks about it<br />10 746 ORAC = 13 200 W <br />10 746 ORAC = 5 000 W<br />Method of measuring antioxidant capacities in biological samples<br />
    29. 29. Low fat chocolates, with sugarless and anti oxidant <br />Royal Chocolates<br />
    30. 30. 60% Korean eat fruit everyday. Fruit Chocolate it is tastier and helthier<br />Fruit Chocolate<br />
    31. 31. Season gifts and Luxury Gift, Limited Gift<br />Gift Basket<br />
    32. 32. Biscuits, Coffee, Cake <br />
    33. 33.
    34. 34. Financial Plans<br />Financial Statement<br />Income Statement<br />Cash low projection<br />
    35. 35. Income Statement monthly in each year<br />
    36. 36. Operating expenses amount to $29 880 per month<br />will generate $720,000 in sales in its second year of operations. <br />The gross profit is expected to remain at approximately 40%, yielding $80,000 to cover administrative expenses.<br />Fixed cost limited to $4. 600/months for:<br />Store in downtown ($3 000)<br />Electricity and telephone fee (840$)<br />Cash Low Statement<br />
    37. 37. Control inventory levels very carefully<br />Try to ensure that we have the right amount of inventory to fill customer orders ->we minimize product spoilage<br />Do not anticipate problems in the collection of accounts receivable. <br />Inventory Controlling<br />
    38. 38. Marketing Plans<br />Be Sexy with Solchoco<br />
    39. 39. Membership card and volume discount available (10%)<br />Prices are comparable to the competition<br />BUT, our chocolate not compete in price, we focus on quality of products and customer satisfaction<br />Pricing Stragety<br />
    40. 40. Sale and distribution<br /><ul><li>Store in downtown Daejeon
    41. 41. Pick-up and deliver service (only for gift package)
    42. 42. Website</li></li></ul><li><br />
    43. 43. Local newspaper advertising ($3,000)<br />Community bulletin boards (free)<br />Direct sales<br />Direct mail ($1,600)<br />Store front signage (included in leasehold improvements)<br />Frequent user program (see sales discounts in financial statements)<br />Advertising and Promotion<br />
    44. 44. Advertising with super star in Korea<br />