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Get direction! – How story mapping helps everyone (fast track version)

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Story mapping is an incredibly versatile tool for designers, product owners, researchers, heck - anyone in a product or services team that needs to see the big picture or the small detail of what they are creating. This is the fast track version of a 90 minute workshop

Published in: Design

Get direction! – How story mapping helps everyone (fast track version)

  1. 1. Get Direction! How Story mapping helps everyone (Fast track version) Jason Bootle @mrbootle popgunuk.com Get Direction! Pop Gun UK | @mrbootle
  2. 2. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  3. 3. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  4. 4. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  5. 5. Stories are brilliant • emotions • memorable • sharable • collaborative Get Direction! Pop Gun UK | @mrbootle
  6. 6. Maps help you understand: • present • past • future • information Get Direction! Pop Gun UK | @mrbootle
  7. 7. Get Direction! Pop Gun UK | @mrbootle
  8. 8. Get Direction! Pop Gun UK | @mrbootle
  9. 9. Get Direction! Pop Gun UK | @mrbootle
  10. 10. Get Direction! Pop Gun UK | @mrbootle
  11. 11. Get Direction! Pop Gun UK | @mrbootle
  12. 12. Facilitate conversations to achieve shared understanding Get Direction! Pop Gun UK | @mrbootle
  13. 13. Shared documentation does not mean Shared understanding Get Direction! Pop Gun UK | @mrbootle
  14. 14. Get Direction! Pop Gun UK | @mrbootle 😱 Words and pictures help build shared understanding 👍😜✊ 👏
  15. 15. User story mapping Helps you achieve • (holistic) vision of the thing • roadmap for future iterations • backlog • prioritisation • highlight pains and opportunities • user research and design Get Direction! Pop Gun UK | @mrbootle
  16. 16. Get Direction! Pop Gun UK | @mrbootle
  17. 17. Get Direction! Pop Gun UK | @mrbootle Backbone Tasks Activities
  18. 18. User story mapping Let’s create a map! 1. Backbone 2. Big picture 3. Explore 4. Slice Get Direction! Pop Gun UK | @mrbootle
  19. 19. User story mapping Before you start! • Value proposition • Vision and goal • Personas or proto-personas • Hypothesis Get Direction! Pop Gun UK | @mrbootle
  20. 20. User story mapping Let’s create a map! 1. Backbone Morning ritual from when the alarm goes off to getting to work Get Direction! Pop Gun UK | @mrbootle
  21. 21. Turn off alarm Get Direction! Pop Gun UK | @mrbootle Go to loo Brush teeth Get dressed
  22. 22. Get Direction! Pop Gun UK | @mrbootle Check phone Turn off alarm Go to loo Brush teeth Get dressedCheck emails Pack bag Get bike
  23. 23. Check phone Check emails Pack bag Get bike Get Direction! Pop Gun UK | @mrbootle Say goodbye to family Start cycling Get to work
  24. 24. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Neck roll Showering bits Camera Shower Change of clothes Water bottle 2. Big picture
  25. 25. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Neck roll Showering bits Camera Shower Change of clothes Water bottle Waking Getting clean Dressing Preparation Commute Get to work
  26. 26. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Nick roll Showering bits Camera Shower Change of clothes Water bottle Waking Getting clean Dressing Preparation Commute Get to work Backbone Tasks Activities
  27. 27. Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Brush teeth Base layer Messages Email replies Computer Shed Kids Security Shave Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Nick roll Showeri ng bits Shower Change of clothes Waking Getting clean Dressing Preparation Commute Get to work Public transport Bus Train Work clothes Shower Wash face Wash Get Direction! Pop Gun UK | @mrbootle
  28. 28. Get Direction! Pop Gun UK | @mrbootle
  29. 29. Get Direction! Pop Gun UK | @mrbootle
  30. 30. Get Direction! Pop Gun UK | @mrbootle
  31. 31. Get Direction! Pop Gun UK | @mrbootle
  32. 32. Get Direction! Pop Gun UK | @mrbootle
  33. 33. User story mapping 1. Backbone 2. Big picture 3. Explore 4. Slice Get Direction! Pop Gun UK | @mrbootle
  34. 34. Thank you 🙏 Questions? 🙋 Jason Bootle @mrbootle popgunuk.com mrbootle.com Get Direction! Pop Gun UK | @mrbootle

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