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Design, principles and Lean UX

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Introduction to UX (User Experience) and Lean UX and how important it is to have principles.

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Design, principles and Lean UX

  1. 1. Design, principles and Lean UX Jason Bootle @mrbootle popgunuk.com South London Tech Meetup Pop Gun UK | @mrbootle
  2. 2. How Apple is giving design a bad name Don Norman and Bruce Tognazzini South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  3. 3. Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them. Design combines an understanding of people, technology, society, and business. South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  4. 4. Source: http://www.industrialbrand.com/i-am-not-a-graphic-designer Artist South London Tech Meetup Pop Gun UK | @mrbootle Designer
  5. 5. Service designer Web designer South London Tech Meetup Pop Gun UK | @mrbootle Interaction designer Content designer Product designer User experience (UX) designer User interface (UI) designer
  6. 6. Service designer Web designer South London Tech Meetup Pop Gun UK | @mrbootle Interaction designer Content designer Product designer User experience (UX) designer User interface (UI) designerLabels South London Tech Meetup Pop Gun UK | @mrbootle
  7. 7. Design is a way of thinking of determining people’s true, underlying needs and then delivering products and services that help them South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  8. 8. So what’s this User Experience thing? South London Tech Meetup Pop Gun UK | @mrbootle
  9. 9. South London Tech Meetup Pop Gun UK | @mrbootle Don Norman on user experience Source: https://youtu.be/9BdtGjoIN4E
  10. 10. South London Tech Meetup Pop Gun UK | @mrbootle is a system… it’s everything Source: https://youtu.be/9BdtGjoIN4E User experience
  11. 11. South London Tech Meetup Pop Gun UK | @mrbootle User Experience is not about producing a set of wireframes
  12. 12. South London Tech Meetup Pop Gun UK | @mrbootle User Experience is not the responsibility of one person
  13. 13. User experience is a team sport South London Tech Meetup Pop Gun UK | @mrbootle
  14. 14. “The purpose of business is to create and keep a customer” Peter F. Drucker Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker South London Tech Meetup Pop Gun UK | @mrbootle
  15. 15. So what’s this Lean UX thing? South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx
  16. 16. Lean UX 
 is built on three foundations South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx 1. Design thinking 2. agile thinking 3. Lean startup
  17. 17. Lean UX aims to: South London Tech Meetup Pop Gun UK | @mrbootle 1. Produce documents that only help move the team forward 2. Encourage cross discipline collaboration between teams 3. Rapidly validate ideas Source: http://amzn.to/2fb4Ppx
  18. 18. The designer doesn't provide the hero design South London Tech Meetup Pop Gun UK | @mrbootle
  19. 19. So what’s this Design thinking thing? South London Tech Meetup Pop Gun UK | @mrbootle
  20. 20. South London Tech Meetup Pop Gun UK | @mrbootle Source: Daniel Newman, Central Office of Design
  21. 21. So what’s this Agile thing? South London Tech Meetup Pop Gun UK | @mrbootle
  22. 22. So what’s this Agile thing? South London Tech Meetup Pop Gun UK | @mrbootle Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Source: http://agilemanifesto.org/
  23. 23. So what’s this Lean Startup thing? South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2erSLMn
  24. 24. Lean Startup principles South London Tech Meetup Pop Gun UK | @mrbootle Source: http://theleanstartup.com/ 1. Entrepreneurs are Everywhere 2. Entrepreneurship is Management 3. Validated Learning 4. Innovation Accounting 5. Build-Measure-Learn Source: http://amzn.to/2erSLMn
  25. 25. 3. Validated learning South London Tech Meetup Pop Gun UK | @mrbootle • Vision / Mission • Strategy • Principles • Hypothesis • Experiments Source: http://amzn.to/2erSLMn
  26. 26. South London Tech Meetup Pop Gun UK | @mrbootle
  27. 27. South London Tech Meetup Pop Gun UK | @mrbootle 5. Build-Measure-Learn
  28. 28. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx
  29. 29. DOGMAa principle or set of principles laid down by an authority as incontrovertibly true South London Tech Meetup Pop Gun UK | @mrbootle
  30. 30. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 1. Cross functional teams 2. Small, dedicated, co-located Source: http://amzn.to/2erSLMn
  31. 31. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 3. Progress = Outcomes
 Not output
  32. 32. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 3. Progress = Outcomes
 Not output Outcomes
  33. 33. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 4. Problem focus teams 5. Removing waste 6. Small batch size
 7. Continuous delivery
  34. 34. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 8. Get out of the building
 – GOOB! Source: http://trvrs.co/book
  35. 35. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 9. Shared understanding Source: http://amzn.to/2f6NxK7
  36. 36. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 10.Anti-pattern:
 Rockstars / Gurus / Ninjas
  37. 37. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 11. Externalise your work
  38. 38. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 12.Making over analysis • Discuss • Decide • Move on
  39. 39. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 13.Learning over growth
  40. 40. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 14.Permission to fail
  41. 41. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 14.Get out of the deliverables business
  42. 42. So how could you start this Lean UX thing? South London Tech Meetup Pop Gun UK | @mrbootle
  43. 43. Run a design sprint South London Tech Meetup Pop Gun UK | @mrbootle 1. Choose a problem
 2. Build a team 
 3. Design sprint Source: http://amzn.to/2eLJUpQ
  44. 44. Design sprint South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2eLJUpQ
  45. 45. Thank you.
 Questions? Jason Bootle @mrbootle popgunuk.com LinkedIn: https://uk.linkedin.com/in/mrbootle South London Tech Meetup Pop Gun UK | @mrbootle

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