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Video and Virtual Reality Quick and Easy

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Now more than ever consumers are looking for a way to get into a home, without stepping inside.  In the midst of a pandemic, Home owners and landlords are trying to get buyers and tenants into homes, while those occupying the property are trying to do all they can to limit the exposure of themselves and others into a home.  The use of video and virtual tours is a critical marketing tool in maximizing exposure to the property.  This session explores the various resources, tools and tactics for gathering engaging media and 3D tours both with premium and free tools.  

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Video and Virtual Reality Quick and Easy

  1. 1. Video and Virtual Reality Tours Matthew Rathbun @mattrathbun | MatthewRathbun.com
  2. 2. Hi! I’m Ma*hew! MatthewRathbun.com | @MattRathbun #Broker #Troublemaker #Storyteller #BrandFanatic #Geek
  3. 3. “ I’ve been waiting for this since the 80’s…
  4. 4. people are already looking online… now we’re putting them “in the house” online.
  5. 5. Virtual RealityvsVideo Tours
  6. 6. “Video visual story-telling
  7. 7. 7 46% OF CONSUMERS ACT AFTER THEY WATCH A VIDEO ABOUT A SERVICE OR PRODUCT
  8. 8. • Show me what I can’t get from photos • The “talk-over” • Steal HGTVs ideas • Aggregator Site Distribution Listing Videos
  9. 9. Adding Zillow.com videos
  10. 10. Adding Realtor.com videos
  11. 11. 11 Video Tips • Keep it under 90 seconds (if possible) • Tell a story • Use music • Have a call-to-action • Be personable • Be funny • Don’t suck
  12. 12. Camera Orientation and Sound
  13. 13. 13 spark.adobe.com video editing
  14. 14. 14
  15. 15. 15 duo.google.com
  16. 16. Virtual Reality
  17. 17. Smartphones
  18. 18. Tripods
  19. 19. Gimbal
  20. 20. 3D Cameras
  21. 21. “ Virtual tours need to be hosted
  22. 22. 22 matterport.com
  23. 23. 23 immoviewer.com
  24. 24. 24 ricohtours.com
  25. 25. 25
  26. 26. 26 arvr.google.com/tourcreator
  27. 27. 27 arvr.google.com/cardboard
  28. 28. Risk Alert: Be careful about what you’re putting online and how that information may be used.
  29. 29. “Most MLSs are disallowing the distribution of Virtual Tours from within the system. More contemporary delivery methods are necessary.
  30. 30. VR Delivery •Links in listing distribution •Landing page embed •Social Media distribution •Aggregator Sites •VR Goggles @ Open Houses
  31. 31. 31 Allow Me To Demonstrate…
  32. 32. 32 matthewrathbun.com/vt2020
  33. 33. Thanks for your time! That’s Jett Twitter: @mattrathbun hello@matthewrathbun.com matthewrathbun.com IG: matthew_rathbun Facebook.com/mattrathbun

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