Technology Marketing 3 Hoursonline

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Technology 101 class for Realtors at the Fredericksburg Association of REALTORs.

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  • Technology Marketing 3 Hoursonline

    1. 1. Realtor® Technology 101 Matthew Rathbun, Broker Matthew Rathbun Consulting © 2007 ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
    2. 5. Source: 2008 NAR Profile of Buyer and Sellers
    3. 6. Source: 2008 NAR Profile of Buyer and Sellers
    4. 10. What Are They Looking For?
    5. 12. <ul><li>45% of Leads will turn into a sale for someone </li></ul><ul><li>Only 10% will become a sale in 90 Days </li></ul><ul><li>22-25% will convert to a sale in 180 days </li></ul><ul><li>The average on-line buyer needs to be incubated for six months to a year. </li></ul><ul><li>The older the Lead the less competition. </li></ul>
    6. 13. <ul><li>What you need vs. What you want </li></ul><ul><li>Cost Plan / Budget </li></ul><ul><li>Consumer Reports </li></ul><ul><li>On-Line Community Support </li></ul><ul><li>Professional Assistance </li></ul><ul><li>What is Valuable vs. Convenient </li></ul><ul><li>Professional Opinion vs. Frustrated Users </li></ul>
    7. 14. ______________________ _____
    8. 15. <ul><li>It’s a tool to provide better service </li></ul><ul><li>It’s a Lead Generator </li></ul><ul><li>Advertisement Necessity </li></ul><ul><li>We only use 10% of our available software on our PCs </li></ul>
    9. 16. <ul><li>Don’t assume they prefer e-mail </li></ul><ul><li>Get a face to face meeting as soon as possible </li></ul><ul><li>Meet with Client when getting Documents Signed </li></ul><ul><li>Remember technology is a tool and not a replacement for YOU! </li></ul><ul><li>Be Patient </li></ul><ul><li>Use the PHONE </li></ul>
    10. 17. <ul><li>NAR Statistics (2007) On-Line Consumers </li></ul><ul><ul><li>34% are between 25-34 years of age </li></ul></ul><ul><ul><li>65% are Married </li></ul></ul><ul><ul><li>17% are Single Females </li></ul></ul><ul><ul><li>8% are Single Males </li></ul></ul><ul><ul><li>Median income is $70,700 per year </li></ul></ul>
    11. 18. <ul><li>Buyers First Learned of homes by: </li></ul><ul><ul><li>Realtor 40% of the Time </li></ul></ul><ul><ul><li>Internet 20% of the Time </li></ul></ul>
    12. 20. <ul><li>Easily Dazzled </li></ul><ul><li>Information Hungry </li></ul><ul><li>Usually between 23 and 44 years old </li></ul><ul><li>Want Constant Interaction </li></ul><ul><li>Typically not very loyal </li></ul><ul><li>Easy to get information to </li></ul><ul><li>Want Tech Savvy Agent </li></ul>
    13. 22. <ul><li>Get the Client’s Information </li></ul><ul><li>Make Disclosures </li></ul><ul><li>Send just enough information… </li></ul><ul><li>Call and Introduce yourself and Services </li></ul><ul><li>Arrange Meeting </li></ul><ul><li>Continue Communicating via Client’s Preference </li></ul>
    14. 23. <ul><li>Must have legitimate return e-mail address </li></ul><ul><li>Clear and Conspicuous notice of the recipients opportunity to “opt-out” </li></ul><ul><li>Clear and Conspicuous notice of Solicitation </li></ul>
    15. 24. <ul><li>E-mail is to be used for: </li></ul><ul><ul><li>Responses to Inquires </li></ul></ul><ul><ul><li>Contact Clients and firms involved in a transaction </li></ul></ul><ul><ul><li>Remain in contact with former client </li></ul></ul><ul><ul><li>Promote Property Listings </li></ul></ul>
    16. 25. <ul><li>Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails. </li></ul><ul><li>Brokerage Name, address and phone number must appear on all webpages in the first viewable section. </li></ul><ul><li>Both must disclose all the locations in which they hold a license. </li></ul>
    17. 26. <ul><li>All internet advertisement is under the direct supervision of the Broker. </li></ul><ul><li>Instant messages are exempt so long as previous disclosures have been made. </li></ul><ul><li>Chat Rooms – Disclosure must be made in ever instant that business services, recommendations or solicitations is to be made. </li></ul>
    18. 27. <ul><li>Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link. </li></ul><ul><li>Cannot show listings “For Sale” if they are under contract or sold. </li></ul><ul><li>NAR Rule – “REALTOR” cannot be used with any adjectives </li></ul>
    19. 29. Google
    20. 35. Facebook Demographics <ul><li>170% Growth in 35-45 year olds in past year </li></ul><ul><li>Average age of a user is 32 </li></ul><ul><li>Majority are College Graduates </li></ul><ul><li>Largest increase of users are those over 55 in the past year </li></ul><ul><li>175 million active users </li></ul><ul><li>Average users have 120 friends </li></ul><ul><li>18 million update daily </li></ul><ul><li>Over 3 Billion minutes spent on Facebook daily </li></ul><ul><ul><li>Source: http://www.facebook.com/press/info.php?statistics </li></ul></ul>
    21. 37. <ul><li>Market Information </li></ul><ul><li>Limited Personal Information </li></ul><ul><li>No Degrading Comments </li></ul><ul><li>Avoid Extended Menus </li></ul><ul><li>Emotional Triggers </li></ul>
    22. 40. Using Bad Photos as a Marketing Tool?
    23. 42. www.WikiMLS.com
    24. 43. www.LowesRealtorBenefits.com
    25. 44. www.RealBird.com
    26. 45. www.postlets.com
    27. 46. Skype Twitter
    28. 50. CarolineVABlog.com
    29. 52. www.jott.com
    30. 54. www.Picnik.com
    31. 57. www.Realtor.org/Library www.Realtor.org/Research

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