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RathbunMatthew
ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
Real Planning
For Real Agents
EliteScoop.com/bizplan
“Business Model
Generation”
( a must read )
Start With Why
Simon Sinek
You…
The Entrepreneur
Our Mission:
Eliminate The
Noise
Executive Summary
1.) Take What You Know…
2.) Type a Summary
3.) Keep it to under 7 minutes
4.) Elevator Speech
Write Your
Bio; tell Your
Story
My Philosophy About You

First, let me thank you for taking the time to read this… You hav...
Your Target Clients
Customer Segments
Market Conditions
CBx | NARRPR.com
What Will You Provide
Value Proposition
Where Is Your Balance?
Life Plans
Vision
Mission
&
Market Venues
Revenue Streams
Tools and Partners
Key Resources
Annual Expenses
Costs
Deductr.com
NeatDesk.com
MileIQ.com
Commissions, Salaries and Taxes
Commissions
and
Budgets
• Strengths
• Weakness
• Opportunities
• Threats
SWOT Analysis
Customer
Segment
Value
Proposition
Life Plans
Vision | Mission
Revenue
Streams
Key
Resources
Costs
Lets’ Write
It Up
Now We Have
Elements
Of A Plan
Is Your
Plan a
Legacy
Plan?
2 Page
Summary
Accountability
In Closing
Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@TheAgentTrainer.com
TheAgentTrainer...
Real Planning for Real Agents - Matthew Rathbun
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Real Planning for Real Agents - Matthew Rathbun

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Would you build a house without a written plan? No, or course not, yet agents all over the country and blindly trying to build a career without clear direction on where they are going. When someone doesn’t have clear direction, they end up lost and distracted. Don’t be lost and distracted. This two hour workshop is a power session on how to plan, track and abide by a successful plan built on exploring available resources, tools and ingenuity! At the end of the session, the agent will have a great foundation for a written business and marketing plan with innovative, fun steps to success!

Published in: Education

Real Planning for Real Agents - Matthew Rathbun

  1. 1. RathbunMatthew ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS Real Planning For Real Agents
  2. 2. EliteScoop.com/bizplan
  3. 3. “Business Model Generation” ( a must read )
  4. 4. Start With Why Simon Sinek
  5. 5. You… The Entrepreneur
  6. 6. Our Mission: Eliminate The Noise
  7. 7. Executive Summary 1.) Take What You Know… 2.) Type a Summary 3.) Keep it to under 7 minutes 4.) Elevator Speech
  8. 8. Write Your Bio; tell Your Story My Philosophy About You First, let me thank you for taking the time to read this… You have the choice of literally a million real estate agents in this country and you’ve found yourself here. That’s a good start for both of us. My name is Matthew and it’s important that you understand who I am and what makes me unique in this space. I am foremost a husband and father. My wife and I have been married for over 20 years and I’ve lived in the Fredericksburg, VA area my entire life. We have hectic lives just like you, raising three teenage daughters, homeschooling and living out our faith every day. Nothing is more important than that. Sure, I know that it’s not a good business practice to tell a potential client that there is something more important than you. What you need to understand is that my passion for my faith and family is what makes me understand your needs better.
  9. 9. Your Target Clients Customer Segments
  10. 10. Market Conditions CBx | NARRPR.com
  11. 11. What Will You Provide Value Proposition
  12. 12. Where Is Your Balance? Life Plans
  13. 13. Vision Mission &
  14. 14. Market Venues Revenue Streams
  15. 15. Tools and Partners Key Resources
  16. 16. Annual Expenses Costs
  17. 17. Deductr.com
  18. 18. NeatDesk.com
  19. 19. MileIQ.com
  20. 20. Commissions, Salaries and Taxes
  21. 21. Commissions and Budgets
  22. 22. • Strengths • Weakness • Opportunities • Threats SWOT Analysis
  23. 23. Customer Segment Value Proposition Life Plans Vision | Mission Revenue Streams Key Resources Costs
  24. 24. Lets’ Write It Up Now We Have Elements Of A Plan
  25. 25. Is Your Plan a Legacy Plan? 2 Page Summary
  26. 26. Accountability
  27. 27. In Closing
  28. 28. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@TheAgentTrainer.com TheAgentTrainer.com

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