Real Estate | Building A Tribe

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This is a two hour presentation on building a business plan and a tribe using today's (2010-2011) tools. It's targeted to real estate, but is ideal for most business.

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Real Estate | Building A Tribe

  1. 1. Building Your Tribe Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified
  2. 2. Beginning|Case Study 2
  3. 3. www.MRISBlog.com
  4. 4. With Great Numbers,Comes Great Responsibility
  5. 5. Handling The Feedback
  6. 6. Humanized MessageRewards Put the Conversation on Their Turf Created Transparency Resolved Conflict Created an Environment
  7. 7. Being|Precise 15
  8. 8. Princeton  Dic.onary 16
  9. 9. 17
  10. 10. “Selling to people whoactually want to hearfrom you is moreeffective thaninterrupting strangerswho dont,” -Seth Godin
  11. 11. Trust Agents are digital nativesusing the web to be genuineand to humanize theirbusiness. they are interested inpeople (prospectivecustomers, employees,colleagues, and more) andthey have realized that thesetools that enable more unique,robust communication alsoallow more businessopportunities for everyone. ~Chris Brogan
  12. 12. Who is Your Audience?
  13. 13. “Spray and Pray” 23
  14. 14. 93% of Consumers researchproducts and services online Pew  and  Consumer  2.0 24
  15. 15. 24% of Consumers haveposted comments or reviews Pew  and  Consumer  2.0 25
  16. 16. 94% of American Consumers have cellphones < 50% are smartphones 26
  17. 17. Being|Specific 27
  18. 18. so many questions• how  do  your  clients  get  informa.on?• who  influences  you  and  your  clients?• what  are  your  current  tools  and  techniques?• who  are  your  compe.tors  (in  this  arena)?• are  you  keeping  up  with  industry  news?• what  systems  do  you  have  to  stay  engaged?• how  are  you  staying  relevant?     28
  19. 19. Set Goals 29
  20. 20. Goal Setting Increase| Brand Awareness Increase| Traffic to Your Tools Increase| Business Partners Increase| Search Engine Optimization Increase| Lead Generation• Increase| Revenue 30
  21. 21. Best PracticesCustomer Service Promotions Feedback Contests Networking Brand Updates 31
  22. 22. 32
  23. 23. Being|Judged 33
  24. 24. 34
  25. 25. • Click  to  edit  Master  text   styles 35
  26. 26. 36
  27. 27. 37
  28. 28. Being|Out There 38
  29. 29. Measured Engagement• 1 to 15 Rule• Keep it Positive!• Spend about 20 minutes a day engaging others• Spend about 20 minutes a day creating• Don’t chase every tool 39
  30. 30. Listen First 40
  31. 31. Join the Conversation 41
  32. 32. Social Sharing | The Power of Helping Others 42
  33. 33. Being|Prolific 43
  34. 34. Windows Live Writer 44
  35. 35. 45
  36. 36. imo.im 46
  37. 37. 47
  38. 38. 48
  39. 39. 49
  40. 40. 50
  41. 41. 51
  42. 42. 52
  43. 43. Being|Monitored 53
  44. 44. www.Google.com/Alerts 54
  45. 45. 55
  46. 46. Where are you now? www.WebsiteGrader.com 56
  47. 47. 57
  48. 48. 58
  49. 49. Facebook Business Page Weekly Email 59
  50. 50. Per  Page  InsightsIn-­‐page  Insights 60
  51. 51. www.FaceBook.com/PageNotifier = 61
  52. 52. 62
  53. 53. 63
  54. 54. 64
  55. 55. 65
  56. 56. 66
  57. 57. www.Google.com/webmasters/tools 67
  58. 58. 68
  59. 59. www.Google.com/Analytics 69
  60. 60. Being|Self-Sufficient 70
  61. 61. 71
  62. 62. www.TeachParentsTech.org 72
  63. 63. Have A conversation
  64. 64. People to Followwww.ChrisBrogan.comwww.AgentGenius.comwww.Mashable.comwww.TechCrunch.comwww.CopyBlogger.comwww.MattCutts.comwww.TheAgentTrainer.com
  65. 65. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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