Matthew Rathbun's Online 24 Hour Open House 2014


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24 Hours… that’s how many hours of opportunity there are in a day. NAR reports that over 43% of consumers visit an Open House before making the decision to buy and 93% use the internet in the process. With that kind of consumer feedback, it’s important to make sure that our listings are where the consumers are. Unfortunately too few agents know how to successfully get the information in front of buyers or how to effectively market their properties using a combination of traditional and innovative tools. This learning opportunity leads agents through discovering a treasure box full of free tools and resources to setup a 24 Online Open House and/or to get buyers to show up to Saturday’s Open House. Don’t do Open Houses? That’s fine, you’ll find more than enough valuable information to setup your single listing website with tools from around the web!

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Matthew Rathbun's Online 24 Hour Open House 2014

  1. 1. Open House24 Hour Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS | @MattRathbun
  2. 2. GoalsToday’s • Get the listing found on Google ! • Dazzle the Sellers ! • Showcase your marketing
  3. 3. Why An Online OpenHouse
  4. 4. 47% found theirhome through the internet 33% found their home through their agent 9% Yard Sign 5% Builder 4%Friend 1% Knew Seller -1% Print MediaHow The Homebuyer Found The Home They Purchased Source: NAR Profile of Homebuyers and Sellers
  5. 5. NVARForms Form Number and Title • Item One • Item Two • Item Three
  6. 6. GettingResources Website Photos Video Description POA Docs Amenities Feature List HomeBook Utility List BluePrints
  7. 7. OnlineResources Your Site YouTube. com Issuu. com com WalkScore. com zillow. com/webtools/widgets GreatSchools. com
  8. 8. Data:Description • MLS Description ! • Listing Site Description ! • Key Words ! • Search Engine Friendly
  9. 9. PropetyDescriptions Typical Enhanced Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale. Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
  10. 10. HTMLEmbed As simple as copy and paste…
  11. 11. YouTube .com
  12. 12. Issuu .com
  13. 13. Flickr .com
  14. 14. FlickrSlideShow .com
  15. 15. MapsEngine.Google .com
  16. 16. .php
  17. 17. GreatSchools. com
  18. 18.
  19. 19. PromotingOffline Business Cards HomeBooksFor Sale Sign
  20. 20. WordpressUsers Flickr Set Slideshow Plugin Duplicate Post Plugin
  21. 21. NoWebsite (yet)?
  22. 22. @mattrathbun