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Wallet Wise Free Marketing Tools for Realtors

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Wallet Wise Marketing is a training session on free marketing tools for real estate agents as presented by Matthew Rathbun. The session covers a variety of topics from building consumer personas, to targeting and utilizing free online and offiline tools to engage consumers in a meaningful way. For more information visit www.TheAgentTrainer.com

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Wallet Wise Free Marketing Tools for Realtors

  1. 1. WalletWise TheAgentTrainer.com | @MattRathbun Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SRES, SFR, SRS Marketing
  2. 2. TheAgentTrainer .com/WalletWise Resources | SlideDeck | Videos | Tools
  3. 3. ORGANIZEDCHAOS
  4. 4. KNOW YOUR CLIENTS
  5. 5. NAR Profile of Buyer and Sellers
  6. 6. The Seller
  7. 7. Where Did They Come From? 42%Known or Referred 24%Previously Used Agent 4%Agent Website 4%Agent Initiated Contact4%Agent Referral 3%Open House
  8. 8. 33%Sellers Will Refer Their Agent to more than 3 people
  9. 9. Who Are These People? Reasons For Selling 16% Too Small 14% Job Relo 13% Near Friends 10% Neighborhood 10% family Change 8%FSBO 9Years Average Tenure 54Average Age 3%Open House
  10. 10. The Buyer
  11. 11. 96%of homebuyers use the internet as part of the search process 49%of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step 46%online inquires actually buy
  12. 12. 12weeks of active searching online before buying 3 weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
  13. 13. Where Did Clients For From? 2016 NAR Profile of Home Buyers and Sellers SOI Referral -48% Previous Client - 14% Internet - 12% Agent Referral - 6% Open House - 5% Sign - 5% Direct Contact - 5% Floor Duty - 2% Search Engine - 1% RELO - 1%
  14. 14. The Basics of Marketing
  15. 15. End the Clone Era
  16. 16. Digital Story Telling
  17. 17. Profile Photos | Avatars
  18. 18. LastPass.com
  19. 19. The Basics of Promotion
  20. 20. Your Website
  21. 21. placester.com
  22. 22. placester.com/NAR
  23. 23. Your BioLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. •Write in the First Person •Tell a client your story, as well as theirs. •Long and Short Version •Awards and Experience? •Save as a document •Refresh once per year. Check it out at MyAgentMatthew.com
  24. 24. Hemingwayapp. com
  25. 25. CloudCMA Home Estimate
  26. 26. DIY Network Groups •Lunch Meetings •Pick Lifestyle “Connectors” •Common Landing Page Like Google Groups
  27. 27. RETHINK Parties
  28. 28. 139 Years Old... ...and It Still Works
  29. 29. Build Your Sphere
  30. 30. SOI
  31. 31. NARRPR
  32. 32. FSBO Packets, Sites and Conversion
  33. 33. Where Buyers Look Report narrpr.com Website Invite Summary of Documents Resume & References Plan Basic PacketFSBO
  34. 34. • Search MLS • Automated Search • Must Be Done Early • Why Expired? • Can You Help? • How Can You Help? Expired Listings
  35. 35. CVMkr.com
  36. 36. Tradeshows, Festivals and Fairs
  37. 37. HUDMail
  38. 38. Aggregators
  39. 39. Zillow.com/Agents •Create/Update Profile •Free Webinar’s •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
  40. 40. Claim and Enhance Your Listings!
  41. 41. MailChimp
  42. 42. coschedule.com/headline-analyzer
  43. 43. techsmith.com/screen-capture.html
  44. 44. Google.com/NikCollection
  45. 45. google.com/Alerts
  46. 46. HomeSnap (MRIS)
  47. 47. Write Articles • HOAs • Newspapers • Other Businesses
  48. 48. Vistaprint
  49. 49. Listing Specific Business Cards
  50. 50. google.com/PlacesForBusiness
  51. 51. Ask Lender to write a letter 1 Pull 11-18 month old rented properties 2 Draft standard letter 3 Pull 1 page of listings matching price range of monthly rent 4 Pull it all together and mail it out 5 Engaging Renters
  52. 52. Video Ideas Neighborhood Tours Client Interviews Home Tours Home Inspections Vlogging
  53. 53. Consumer Testimonial
  54. 54. HootSuite
  55. 55. Social Media
  56. 56. What to share?
  57. 57. Updater. com
  58. 58. Canva. com
  59. 59. Nextdoor.com
  60. 60. yelp.com
  61. 61. piktochart.com
  62. 62. rapportive.com
  63. 63. keywordtool.io
  64. 64. Handwritten Notes
  65. 65. CBx
  66. 66. Have Fun! …no, seriously
  67. 67. EliteScoop.com/LeadGen

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