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Gen blue 2014_walletwisemarketing_rathbun


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Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!

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Gen blue 2014_walletwisemarketing_rathbun

  1. 1. MATTHEW RATHBUN Executive Vice President Coldwell Banker Elite
  2. 2. Wallet Wise Marketing
  3. 3. 96%of homebuyers use the internet as part of the search process. 64% search on a mobile device 49%of homeowners found the home they bought online 46%Online inquires actually buy. 76%drove by home they found online as the first step
  4. 4. 51Weeks from first online inquiry until becoming serious about looking for a home 12Weeks of active searching online before buying 3Weeks of active searching before contacting an agent
  5. 5. Understanding the clients Experience
  6. 6. Embrace and then Enhance Their Experience
  7. 7. CB Personal Profiles
  8. 8. FSBO | Packets, Site and Conversion
  9. 9.
  10. 10. Zillow
  11. 11. • Create / Update Profile • Free Webinars • Wordpress Plugins • Local Market Data • Mortgage Information • Facebook Apps • Website Badges • Market Data For Your Site
  12. 12. Profile
  13. 13. Claim and Enhance Your Listings
  14. 14. Make Me Move
  15. 15. Trulia
  16. 16.
  17. 17. HouseLogic
  18. 18. CBWorks Images
  19. 19. Post-A-Gram
  20. 20. Networking Groups
  21. 21. VistaPrint
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Using the MLS Ask Lender to write a letter Pull 1 page of listings matching price range of monthly rent Pull 11-18 month old rented properties Draft standard letter Pull it all together and mail it out 1 2 3 4 5
  27. 27. RethikingParties
  28. 28. Video Ideas Neighborhood Tours Home Inspections Client Interviews Home Tours Vlogging 1 2 3 4 5
  29. 29.
  30. 30.
  31. 31.
  32. 32. TradeShows, Festivals and Fairs
  33. 33. The Note
  34. 34. Mail The HUD!
  35. 35. Coldwell Banker Digital Marketing
  36. 36. You Gotta Ask For The Referral!
  37. 37. THANK YOU © 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.