Engage Edify Educate- Intro to Social Media

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Engage Edify Educate- Intro to Social Media

  1. 1. Educate, Edify, Engage, The Basics of Social Media © Four Pillars Education, Inc 2010
  2. 2. Northern Virginia Association of REALTORS® Matthew Rathbun Four Pillars Education www.TheAgentTrainer.com June Engage, Edify and Educate The Basics of Social Media July I’m Sooo Blogging This! The Basic Why and How of Real Estate Blogging Tweet This! Tricks, Tools and Techniques for Tweal Estate Pro’s September Let’s Go YouTube’in Styling, Publicizing and Engaging Your YouTube.com Channel **Students will need to setup a free YouTube account prior to class** October Facing Facebook Head On Tricks to Maintain a Healthy Facebook Lifestyle November Socializing Your Photo Story Telling Using Picasa, Flickr and Photos to Engage an Audience Google Gold Mastering the Tricks and Tools of Google for REALTORS® **Students will need to setup a free Gmail.com account prior to class and install Google.com/Picasa** December Building Your Tribe Creating a Complete Marketing Plan with Internet Tools
  3. 3. Facebook.com/MattRathbun Twitter.com/MattRathbun TheAgentTrainer.com
  4. 4. Expectations
  5. 5. **Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  6. 6. Don’t Be A Squirrel!
  7. 7. !"#$%$&'()*(+#,-(#(.-/$0$*&()*(/1#&'-($0( 0$+2%3(&*)(#&(*24*&(5()1-(+#6,-)(7$%%( +#,-(*&-(8*6(3*9:; <=7#&-2*-%(>-2*6)?
  8. 8. YouTube Moment Think Different @
  9. 9. A
  10. 10. 3 out of 4 American’s Use Social Technology. Forrester, The Growth of Social Technology Adoption, 2008
  11. 11. "#/-B**,(C-+*'6#21$/0 • DEFG(H6*7)1($&(IJKLJ(3-#6(*%.0($&(2#0)(3-#6 • MN-6#'-(#'-(*8(#(90-6($0(IO • P#Q*6$)3(#6-(R*%%-'-(H6#.9#)-0 • S#6'-0)($&/6-#0-(*8(90-60(#6-()1*0-(*N-6(JJ($&()1-( 2#0)(3-#6 • DEJ(+$%%$*&(#/4N-(90-60 • MN-6#'-(90-60(1#N-(DOF(86$-&.0 • D@(+$%%$*&(92.#)-(.#$%3 • TN-6(I(U$%%$*&(+$&9)-0(02-&)(*&("#/-B**,(.#$%3 – =*96/-V(1W2VXX777:8#/-B**,:/*+X26-00X$&8*:212Y0)#404/0
  12. 12. AIG(*8(=*/$#%(P-.$#(Z0-60(U-%$-N-(M(R*+2#&3( =1*9%.([#N-(#(6-0-&/-($&(=*/$#%(P-.$#: R*&-](U90$&-00($&(=*/$#%(P-.$#(=)9.3](=-2)-+B-6(OFF@ DL
  13. 13. Your Social Media Marketing should be fertilizer for your marketing, but it shouldn't smell like... manure. DJ
  14. 14. YouTube Moment Social Media Revolution D^
  15. 15. REASON #5 !"#!$#%&'"$()* BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur DA
  16. 16. Global snapshot: Wave 3 Reach rk ite wo bs et we “Thinking about using the Internet, which of the ln g ia following have you ever done?” Active Internet Users rin c so a e sh sit g s in og o ws ite ist ot og bl bs ex ph ne g ed bl we lo e we bs o a fe an lin t a a eb a s/ as ite n n to og on s we t S g /w dc on to to og g lip RS rin bl os og s po bl en en in c le a ip ot al an bl we sh ar eo ofi m m cl ph a on n sh vid pr m m s/ to ed o eo ow rs ot y og co co e a m ad vid pe ph eo a ib bl y e a a lo tm vid oad d cr ag ad ch ad a oa e e wn bs av av an Re sit ar at pl pl Re Do Su Le Le St W M Vi U U Reach over time “Thinking about using the Internet, which of the following have you ever done?” Active Internet Users 90% Read blogs/weblogs 80% Start my own blog/weblog Leave a comment on a news site 70% Watch video clips online 60% Download a podcast (pre-recorded radio/ 50% audio show) Create a profile on a social network 40% Subscribe to an RSS feed 30% 20% 10% 0% Wave 1 Sep 06 Wave 2 Jun 07 Wave 3 Mar 08 OF Power to the people - Social Media Tracker Wave 3
  17. 17. Resources Blogs Video Podcasts Photo Sharing Mapping Social Networks
  18. 18. !"#$%&'()*'+,,,*-".'()*"*/0(.%#+"&'0(
  19. 19. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  20. 20. 12#('()*&-%*!%)"3-0(%*"#02(45
  21. 21. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  22. 22. _1#)($0(=*/$#%(P-.$#Y !"#$%&'()*$%'$+' 1$-2'"-2)3' ,)",&)'-%&.$/0 ,)",&)'"/' -2)'$/-)3/)-4
  23. 23. YouTube Moment Social Media in Plain English OE
  24. 24. It’s Like an Episode of Seinfield….
  25. 25. `1-3(#6-()#%,$&'(#B*9)::: IF
  26. 26. #&3)1$&':
  27. 27. -N-63)1$&':
  28. 28. 3-0](-N-&(6-#%(-0)#)-:
  29. 29. Educate Edify Engage 15:1 Rule IL
  30. 30. Give More Than You Expect to Give... ~Swanepoel Listen Lurk Pause - then Comment IJ
  31. 31. Commenting I^
  32. 32. YouTube Moment RSS in Plain English IE
  33. 33. I@
  34. 34. NAR Membership Profile NATIONAL ASSOCIATION OF REALTORS® Member Profile 2010
  35. 35. www.SocialTheBook.com
  36. 36. issuu.com/coldwell_banker/docs/becomingsocial
  37. 37. www.MyTechOpinion.com !"#$$%& #' (#)&* '+,&#-. "#$+ (,)&* &%'/0$'1 2%,&- +*" $* .%$ '$,&$%34 )*((/-#),$% %55%)$#6%074 ,-3 (,8% ,- #(9,)$ #- 7*/& 0*),0 &%,0 %'$,$% (,&8%$:
  38. 38. !"#$"%"&'(')*+"%"%$',*-.%/0/$1 Virginia Code 18VAC135-20-190 “Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for any purpose related to licensed real estate activity. Disclosures Required: 1. Firm’s name, city and state of main office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed
  39. 39. !"#$"%"&'(')*+"%"%$',*-.%/0/$1 Virginia Code 18VAC135-20-190 All Advertising must be under the direct supervision of the broker The firm’s licensed name must be clearly and legibly displayed on all advertising.
  40. 40. !"#$"%"&'(')*+"%"%$',*-.%/0/$1 Virginia Code 18VAC135-20-190 ((All On-line Listings must be kept current and consistent as follows ((Ads must be consistent with Property Descriptions and ACTUAL Status ((Reasonable written effort if site hosted by third party ((Visible date of last update
  41. 41. !"#$"%"&'(')*+"%"%$',*-.%/0/$1 Virginia Code 18VAC135-20-190 !Section D – Prohibited Activities ! Implying that the property listed is for sale by the owner or unlicensed person ! Fail to include firm’s licensed name on any sign displayed outside any place of business ! Failure to get written consent of the seller prior to advertising any specific identifiable property ! Property not listed by the party making the advertisement
  42. 42. $*%*#&0'0*$&0'-/%2")*#&,"/%23'40/$2 ‣ C-8#+#4*& ‣ Z&%$/-&0-.(6#/4/-(*8(S#7 ‣ U6-#/1(*8(R*&a.-&4#%$)3(*8(R%$-&)0 ‣ R*236$'1)(b$*%#4*&0 ‣ Z&)69-(=)#)-+-&)0 ‣ `6#.-+#6,(R*&0$.-6#4*&0 ‣ c-/-00$)3(8*6(>-d9$6-.(C$0/%*096-0
  43. 43. JO
  44. 44. JI
  45. 45. JL
  46. 46. JJ
  47. 47. J^
  48. 48. JE
  49. 49. J@
  50. 50. JA
  51. 51. ^F
  52. 52. ^D
  53. 53. What Makes You Unique? ^O
  54. 54. • Measure Your Time • Use What Works • Don’t Chase it All • Give it time • Be purposeful • stay in a warm place ^I
  55. 55. When Social Media Goes Bad
  56. 56. ^J
  57. 57. ^^
  58. 58. Written Market Plan • Identify Niche • Listen • Write Bio • Choose Avatar • Choose Applications • Engage ^E
  59. 59. Most Social Sites sync contact with GMail ^@
  60. 60. Google.com/alerts ^A
  61. 61. Social Language • M''6-'#4*& • MN#)#60 • U%*'0 • U%*'6*%% • R*%%#B*6#4*& • "--.0 • !"6$-&.0; EF
  62. 62. Social Language • S$&,0 • S96,-60 • P#01920 • T2-&K=*96/- • -6+#%$&, • 1*)*01#6$&' • *./#0) • *0) ED
  63. 63. Social Language • >== • =9B0/6$B$&' • `#'0 • `6$B-0 • `6#&02#6-&/3 • Z>S • _$.'-)0 • _1$)-B*#6.0 • _$,$ EO
  64. 64. Do other Realtors make you money?
  65. 65. Measured Engagement • 1 to 15 Rule • Keep it Positive! • Spend about 20 minutes a day engaging others • Spend about 20 minutes a day creating • Don’t chase every tool EL
  66. 66. Where are you now? 777:_-B0$)-H6#.-6:/*+ EJ
  67. 67. !!!"#$%&'()"*(+ !!!",((-.&"*(+/01%(+& Social Browers E^
  68. 68. EE
  69. 69. www.TheAgentTrainer.com Share one new idea from today’s experience

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