Coldwell Banker Elite - Listing Marketing Workshop

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Presentation for Coldwell Banker Elite on how to aggressively market your listings. For more information visit www.EliteScoop.com

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Coldwell Banker Elite - Listing Marketing Workshop

  1. 1. LIST | MARKET | SELL Matthew Rathbun ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified
  2. 2. 38% 33% 14% 6% 5% 2% 1% 1% THE  WHY  OF  TECHNOLOGY Source: 2009 NAR Profile of Buyer and Sellers Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) Friend/Relative (5%) Knew Seller (2%) Flyer/House Book (1%) Print Media (.87%)
  3. 3. Using the MLS • Send Letters to those who rented 9-12 months ago regarding the buyer market • Tax Record labels for postcards made on home printer • MLS Listing e-Mail Drip Campaign • Personal Promotions on Visual Tours or house Photos (if MLS allows) • Putting it in a Graph…
  4. 4. Expired | Listings
  5. 5. Homestaging 101
  6. 6. 2 Car Garage Use Mail labels on Your Business Cards www.VAHomePlace.com
  7. 7. Two Step Listing Appointment Step One | All AboutThem StepTwo | All About WhatYou Can Do ForThem
  8. 8. Marketing is a conversation
  9. 9. ‎70% of home sellers would be more likely to list their home with an agent who offered to put up a video. ~ National Association of REALTORS® survey to home buyers and sellers
  10. 10. YouTube.com/ColdwellBanker
  11. 11. Broker Opens
  12. 12. www.LowesRealtorBenefits.com
  13. 13. www.SeeMyListings.com
  14. 14. www.Google.com/Picasa
  15. 15. 31 HiJacked Listings!
  16. 16. WWW.GOOGLE.COM/ALERTS
  17. 17. Seller Preparation Staging | Market Conditions | Availability FeedBack | Competing Homes | Showings
  18. 18. Facebook.com/mattrathbun @mattrathbun matthew@realtor.com www.TheAgentTrainer.com YouTube.com/MattRathbun1

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