Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Coldwell Banker Elite Brand the Block


Published on

Launch information for Coldwell Banker Elite's Brand the Block program.

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

Coldwell Banker Elite Brand the Block

  1. 1. Marrying Analog with digital
  2. 2. Brand the Block is a Direct Mail content oriented campaign designed for targeted communities. Content is specifically generated for each recipient that has a compelling call to action to an Associates profile. Territories of Owner-occupied homes have been created, with target profiles and custom content to set CBE agents apart.
  3. 3. Stuff You Should Know about direct mail • Direct mail doesn’t work when you’re blindly fishing • direct mail works when it’s personalized • direct mail works when it’s relevant to a mindset • 70% say snail mail is more personal then internet marketing • 39% of consumers tried a new product/service because of direct mail • 60% of woo’d consumers visited a website because of a mailer
  4. 4. 2 Original-Content Postcards mailed monthly to targeted homes.
  5. 5. Sellers are directed to the agent’s call-to-action page and then managed with unique CRM.
  6. 6. Agent actions • Signup for territories • Sign agreement • 12 month commitment • provide credit card • Cultivate Community • Take inservice
  7. 7. Policy Considerations • credit card on file • monthly charge • 1 year commitment • $500 early termination • Exclusive, but not protected • Teams ok, but not shared • Only 2 Territories in 1st week
  8. 8. Territory Selection July 25th @ 1pm
  9. 9. Territory Selection July 25th @ 1pm
  10. 10. Territory Selection July 25th @ 1pm
  11. 11. Territories • 200 Owner occupied properties • targeted based on average price point • Probability of a move • salability of the homes $250 / month per territory
  12. 12. Additional Marketing • Know the community •CBX • •eNewsletters / newsletters •page on your website •community events •pinterest page •Facebook page •FSBO / Expireds
  13. 13. Additional Marketing • Block parties •send RPR Reports • •CloudCMA landing page •calls to action •rapid responses •CRM - ZAP
  14. 14. Visit