Blogging & Social Media

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One of my first presentations on Blogging and Social Media

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Blogging & Social Media

  1. 1. Blogging & Social Media
  2. 2. Choosing the Right Blog to Pitch <ul><li>Research all of the blogs in your industry of interest </li></ul><ul><li>Find the “top tier” blogs </li></ul><ul><ul><li>Most comments </li></ul></ul><ul><ul><li>On other blogs “blog list” </li></ul></ul><ul><li>From top tier blogs see which blogs they link to – these will be “mid tier” blogs </li></ul><ul><li>Pitch “mid tier” blogs first </li></ul><ul><ul><li>After successful pitches to “mid tier” blogs, you may be able to pitch directly to “top tier” blogs </li></ul></ul>
  3. 3. 7 Tips to Pitching Blogs <ul><li>Before you pitch them, read their blog </li></ul><ul><li>Trackbacks and comments </li></ul><ul><li>Bloggers are experts </li></ul><ul><li>It’s not always about their readers </li></ul><ul><li>Giving them free stuff is ok </li></ul><ul><li>Know who else is talking about you </li></ul><ul><li>Don’t throw away your traditional media relations playbook </li></ul>
  4. 4. Common Mistakes <ul><li>To wordy </li></ul><ul><ul><li>Don’t use buzz words and adjectives </li></ul></ul><ul><ul><li>Use a summary paragraph and bullet points </li></ul></ul><ul><li>Sending irrelevant information </li></ul><ul><ul><li>Bloggers write about very specific items within an industry </li></ul></ul><ul><ul><li>Send blogger information on the specific subject they cover only </li></ul></ul><ul><li>Lying about who you really work for </li></ul><ul><ul><li>They will find out </li></ul></ul><ul><ul><li>Be transparent in all of your communications </li></ul></ul>
  5. 5. Starting a Blog <ul><li>Think first </li></ul><ul><ul><li>What will you write about? </li></ul></ul><ul><ul><li>Who will your audience be? </li></ul></ul><ul><ul><li>Is a blog the best way to reach your audience? </li></ul></ul><ul><ul><li>Will it be part of your corporate site or separate? </li></ul></ul><ul><ul><li>Who will write it? </li></ul></ul><ul><ul><ul><li>CEO blog, CEO should write it </li></ul></ul></ul><ul><ul><ul><li>Marketing blog, marketing should write it </li></ul></ul></ul><ul><ul><ul><li>Technical blog, IT or R&D should write it </li></ul></ul></ul><ul><ul><li>How often will it be updated? </li></ul></ul><ul><ul><ul><li>Daily, Weekly, Twice Weekly, … </li></ul></ul></ul><ul><ul><ul><li>Keep the your schedule </li></ul></ul></ul><ul><li>Services </li></ul><ul><ul><li>Blogger, Word Press, Type Pad </li></ul></ul>
  6. 6. Increasing Traffic and Readers <ul><li>Increase your “link-ability” </li></ul><ul><ul><li>Comment on other relevant blogs </li></ul></ul><ul><ul><li>Allow full RSS feeds </li></ul></ul><ul><ul><li>Reward helpful/valuable users </li></ul></ul><ul><li>Be a resource for other bloggers </li></ul><ul><li>Be real </li></ul><ul><ul><li>Use real words, don’t make it look like lawyers and marketing wrote it </li></ul></ul>
  7. 7. What is RSS? <ul><li>Really Simple Syndication </li></ul><ul><li>Publishes/Allows for searching of: </li></ul><ul><ul><li>Blogs, News headlines, podcasts </li></ul></ul><ul><li>Makes it possible for readers to keep up with their favorite Web sites in an automated way, without looking at each one individually </li></ul>
  8. 8. Example Blogs & Social Media

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