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@markramseymedia
exercise…
#cmbbetter
“What I love aboutthis moment in time    in this industry is  that no one knows what the right thing  to do is right now.”...
betterness.
…the art of bettering prosperity so it arcs through the stratosphere of an authentically good life,  bettering human poten...
Powering the Givingand Receiving of Love
So what?
Q. What business   are you in?
The business you’re in isn’t what you’re   making, it’s whatyour consumers are             buying.
so what business   are YOU in?
No matter whatyou ask me, the answer is love   - Ray Bradbury
Powering the Givingand Receiving of Love
betterness.
Q. What makes a  brand great?
It has an authenticsense of purpose
it’s a definitive statementabout the difference you aretrying to make in the world
it offers something that is hard to come byit reflects a commitment to a big ideait is intensely human
“If you make meaning you will probablymake money. But if you set out to makemoney, you probably won’t makemeaning and you ...
It’s not enough to be great atsomething or to be an expert in yourfield. The world is buying your biggermission, in many c...
Brands have to be multidimensional, morehuman. Brands have stood for simple thingsin the past: A better mousetrap, the hig...
betterness.
Powering the Givingand Receiving of Love
Nearly 85% of consumers worldwide    expect companies to become   actively involved in promoting individual and collective...
Yet only 28% of people think thatcompanies are working hard to solve  the big social and environmental             challen...
Most people would not care if 70%    of brands ceased to exist       (Source: Havas Media, November 2011)
“The real question is: can your company do anythingmore than just ‘business’? What can you do to inspire,  amaze, delight,...
…What can you do to evoke my fuller potential,and that of the people I care about? What can you       do to authentically ...
All brands are or should be in the lifeimprovement business
get out of the radioand get into the world
Your brand is NOT what’s on the air…  It’s the sum total of interactions people have with your brand and  with each other ...
Powering the Givingand Receiving of Love
“Brands are no longer just saying things toconsumers (such as, “Buy our product; it’s  sensational!”); they’re doing things…
…Things that genuinely make life easier for   customers. Things that bring people  together with others who share their   ...
…Things that are just plain fun. Things thatare endearing and build love between the      customer and the company.”
“brands are made throughexperiences, not advertising”
Your brand is NOT what’s on the air…  It’s the sum total of interactions people have with your brand and  with each other ...
do not say…
Powering the Givingand Receiving of Love
betterness.
1. Feature a face2. Solve a problem3. Enable a   Transformation4. Make her the   hero of her own   story5. Dramatize the  ...
Feature a Face
Solve a Problem
Enable Transformation
Make Her the Hero
Dramatize the Details
1. Feature a face2. Solve a problem3. Enable a   Transformation4. Make her the   hero of her own   story5. Dramatize the  ...
Powering the Givingand Receiving of Love
@markramseymedia                   betterness.
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
Christian Radio means "Betterness"
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Christian Radio means "Betterness"

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Mark Ramsey's (http://www.markramseymedia.com) presentation at the 2012 CMB Momentum Conference (http://cmbonline.org/2012momentum) in Orlando. The theme is "Betterness" - the real business of Christian radio - and perhaps all radio.

Published in: Business, Spiritual
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Christian Radio means "Betterness"

  1. 1. @markramseymedia
  2. 2. exercise…
  3. 3. #cmbbetter
  4. 4. “What I love aboutthis moment in time in this industry is that no one knows what the right thing to do is right now.” - Dan Wieden of Wieden & Kennedy
  5. 5. betterness.
  6. 6. …the art of bettering prosperity so it arcs through the stratosphere of an authentically good life, bettering human potential so it… transforms human possibility radically for the better.
  7. 7. Powering the Givingand Receiving of Love
  8. 8. So what?
  9. 9. Q. What business are you in?
  10. 10. The business you’re in isn’t what you’re making, it’s whatyour consumers are buying.
  11. 11. so what business are YOU in?
  12. 12. No matter whatyou ask me, the answer is love - Ray Bradbury
  13. 13. Powering the Givingand Receiving of Love
  14. 14. betterness.
  15. 15. Q. What makes a brand great?
  16. 16. It has an authenticsense of purpose
  17. 17. it’s a definitive statementabout the difference you aretrying to make in the world
  18. 18. it offers something that is hard to come byit reflects a commitment to a big ideait is intensely human
  19. 19. “If you make meaning you will probablymake money. But if you set out to makemoney, you probably won’t makemeaning and you won’t make money.”
  20. 20. It’s not enough to be great atsomething or to be an expert in yourfield. The world is buying your biggermission, in many cases, first.
  21. 21. Brands have to be multidimensional, morehuman. Brands have stood for simple thingsin the past: A better mousetrap, the highest quality widget. These things are what they make. But these days people also want to know “why.”
  22. 22. betterness.
  23. 23. Powering the Givingand Receiving of Love
  24. 24. Nearly 85% of consumers worldwide expect companies to become actively involved in promoting individual and collective wellbeing; an increase of 15% from 2010 (Source: Havas Media, November 2011)
  25. 25. Yet only 28% of people think thatcompanies are working hard to solve the big social and environmental challenges. (Source: Havas Media, November 2011)
  26. 26. Most people would not care if 70% of brands ceased to exist (Source: Havas Media, November 2011)
  27. 27. “The real question is: can your company do anythingmore than just ‘business’? What can you do to inspire, amaze, delight, surprise, elevate, enlighten, and better me, and the community around me?...
  28. 28. …What can you do to evoke my fuller potential,and that of the people I care about? What can you do to authentically matter to me?”
  29. 29. All brands are or should be in the lifeimprovement business
  30. 30. get out of the radioand get into the world
  31. 31. Your brand is NOT what’s on the air… It’s the sum total of interactions people have with your brand and with each other in its presence – foster THOSE
  32. 32. Powering the Givingand Receiving of Love
  33. 33. “Brands are no longer just saying things toconsumers (such as, “Buy our product; it’s sensational!”); they’re doing things…
  34. 34. …Things that genuinely make life easier for customers. Things that bring people together with others who share their interests….
  35. 35. …Things that are just plain fun. Things thatare endearing and build love between the customer and the company.”
  36. 36. “brands are made throughexperiences, not advertising”
  37. 37. Your brand is NOT what’s on the air… It’s the sum total of interactions people have with your brand and with each other in its presence – foster THOSE
  38. 38. do not say…
  39. 39. Powering the Givingand Receiving of Love
  40. 40. betterness.
  41. 41. 1. Feature a face2. Solve a problem3. Enable a Transformation4. Make her the hero of her own story5. Dramatize the details
  42. 42. Feature a Face
  43. 43. Solve a Problem
  44. 44. Enable Transformation
  45. 45. Make Her the Hero
  46. 46. Dramatize the Details
  47. 47. 1. Feature a face2. Solve a problem3. Enable a Transformation4. Make her the hero of her own story5. Dramatize the details
  48. 48. Powering the Givingand Receiving of Love
  49. 49. @markramseymedia betterness.

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