“Our primary focus is to help
CEOs get things done, quickly
- Melissa Raffoni, Founder and CEO,
The Raffoni Group
“The Raffoni Group is a
CEO’s secret sauce.
Their ability to cut to the
chase in a relevant,
informed manner is the
essence of their brand.”
600 peer group meetings
2-4 billion dollars of
300+ clients served
Hundreds of thousands
of employees impacted
1,000+ CEO 1-on-1 sessions
200+ exec strategy
in our CEO
Working solely with CEOs
for 20 years
has resulted in
the culmination of…
and stories to tell.
We know the CEO job,
and it’s not easy.
There is no CEO school.
Success requires tapping the right
resources, at the right time.
1. Set direction
2. Build a great team
3. Allocate resources
4. Adjust to market shifts
5. Create and enable a
We understand your challenges.
do it well?
retain top talent
in a tight
traction in a new
Figure out a
that works better
than the rest?
around both a
Know where to
where to pull
C-Suite to work
together at a
build a brand?
the course with
“How Do I…”
We offer services that every
CEO needs to do the job well.
We learn a lot
by sitting at
Our job is to
When we learn,
Is your strategy sound?
How solid is your team?
Is your business model
Will it scale?
Are you the best person
for the job?
Our reputation revolves around not being afraid to hold
up the mirror and ask the tough questions…
Our high-impact tools, coupled with insightful facilitation
get your whole team focused on moving the ball forward.
CEO Strategic Plan
CEO Peer Collectives
CEO Shared Business Cases
Team Offsite Meeting Facilitation
Team Strategic Planning Systems
Team Tools synched with CEO tools
Team’s use of tools raises the bar on
clarity, accountability, and
of the plan
Our programs are
them creates a multiplier
As The Raffoni Case Method ™
Strategic Scorecards ™ Governance
plans, and other tools become common
terms in your organization,
implementation becomes easier.
Impact is greater.
“When we started using The Raffoni
Group a few years ago, our
business had stalled. Since then,
we've doubled our EBITDA, and I
can draw a straight line from The
Raffoni Group's arrival to the results
we have today.”
– Chuck Cohen, Managing Director
Within 9-18 months
dependent on planning
Year 1-2 Year 1-3 Year 2- 3 Year 3-4 and beyond...
Classic Engagement with the Raffoni Group
Join the CEO Collective Program
“Next Level” Leader Engagement
Key Executive Joins KE Collective Program
Ongoing Strategy Meetings: Case Prep and Coaching
Strategic Leaders Kick Off: 2-day 4-dayOR
We provide the
“go to” resources
CEOs need with our
integrated suite of
services that drive
Classic Engagement with the Raffoni Group
CEO Collective Peer Group
Get your vision straight
Join the Raffoni Group’s CEO Network
Learn and use structured Raffoni Group tools to work “on” the business
and make better decisions
Strategic Leaders Program
Align leadership teams around vision, accountability and results
Heighten team’s performance around exec competencies: scoping
project plans and driving cross-functional collaboration, decision-
making, accountability, strategic thinking “on” the business
Strategic Goal Leaders
“1-1 Case Prep”
Ensure highly effective strategy meetings and relevant executive
coaching aimed to drive results
Couple with 2- and 4-day Strategic Leaders to enhance effectiveness
Key Executive Collective Peer Group
Engage your right-hand or a key leader in the Key Executive peer
group to heighten impact
Invest in and share your positive peer experience with a key player
Organizational Performance & Engagement
Engage, align and train next level leaders
Use our Facilitators to help “unstick” stuck strategic initiatives
Use our Facilitators to drive L&D initiatives in practical ways tied to
A resource pool of
For 20 years,
The Raffoni Group
has focused on
building a unique
set of capabilities
that few can
Chris Pisapia, CEO, Verndale
"I was a first time CEO. I didn’t know what I didn’t know, but I knew that was short sighted. I was skeptical of the program, but in short
order I saw the value. Being a part of the CEO Collective group quickly helped me to make better, more informed decisions. It was a
clear next step to engage my team in the Strategic Leaders program. The program has taken me to the next level as CEO, helping me
to engage my exec team in the execution of the strategy. I now feel confident that our team is aligned and executing on all cylinders."
Chuck Cohen, CEO, Benco Dental
“I've been in a CEO capacity for a long time and I've had success in the role, but when my organization needed to hone our strategic
game, we were referred to The Raffoni Group. They helped us to get focused, align around strategy and quickly move into execution
mode. They coach our key C-suite players, and work with us to educate and align our directors to move initiatives forward. The
success of their integrated programs is felt company wide.”
What our CEOs have to say.
Jason Maxwell, CEO, MassPay
“I believe what makes a CEO great is an openness to keep learning and growing. Being a part of the Raffoni Group gives me that
chance. I rely on their thoughtful, experienced and straight-forward approach. The integration of the CEO Collective, Key Executive
and Strategic Leaders program is a powerful combination that drives “moving the ball forward” in our organization. No matter how
experienced a CEO gets, the Raffoni Group offerings always find a way to raise the CEO’s bar. They clearly understand the
challenges of a CEO and what it takes to make one great.”
Some of our Strategic Facilitators.
FOUNDER & CEO
- Has worked with CEOs
companies in the Boston
area for more than 20
- Built a client roster that
includes some of the
most successful, well-
known companies in the
- More than eight years of
operating experience as CEO
of A.W. Chesterton
- Recruited to the board of the
Double E Company where
helped to increase the value
from $38 million to $85
million in five years and he
participated in transaction to
a new private equity owner
- Seasoned CEO of two successful growth companies.
Recognized for breadth and depth in all aspects of running
global technology companies with a keen ability to blend
strategy and execution.
- Tripled the size of a $55m niche software company over 7
years by carefully broadening its appeal, bringing greater
focus to R&D, and building an international distribution
channel; expanded operating margins to 33% in the
- Founding, growing and turning
around companies at various
levels of growth, from start up
to public entities.
- Three-time CEO with the
ability to “more than”
proficiently step in and perform
all C-Suite functions ranging
from CTO to COO to CFO to
VP of Sales and Business
- 20+ years of executive leadership team
- As VP of Worldwide Sales and Operations for
Dassault Systemes Simulia Corp, led global
team of 400+ across 19 countries
- Extensive experience integrating acquired
companies, led integration of 8 companies
ranging in size, 5m up to 100m
We know your journey.
We can help make you proud of it.
Get to know us.
For program info
For strategic insights
For career opportunities