‘We the Media’
OCR A2 Media Studies
Critical Perspectives
We Media
 When you use technology to reach an audience without
the support of industry
 WhatTechnology do you use to pro...
We,The Media by Dan Gillmor
“The Internet is overturning so many of the things
we’ve assumed about media and business
mode...
We Media Full Circle
Mass Media
Institution ‘Columbia’
Produces Film
‘The Social Network’
You the
consumer
and
Producer
Fa...
Newscorp
 What does Rupert Murdoch Own?
http://ketupa.net/murdoch1.htm
Who Regulates the Media?
 Traditional broadcasters are regulated by groups such as
OFCOM
 But Who regulatesWe Media and ...
We,The Media by Dan Gillmor
Freely available to reference online:
http://oreilly.com/catalog/wemedia/book/index.csp
VisitT...
We,The Media
 “The Internet is becoming the environment in which the new
tools function, an ecosystem that is gaining str...
Mail lists and Forums
Special usage of e-mail that allows
for widespread distribution of information
to many internet user...
Mail Lists
Different to Blogs and Websites because:
 They serve a specific community
 They tend to be narrowly targeted
...
On-line Forums
Different to Mail Lists because they are:
 Open to anyone
 Hosted by companies, user groups, activists, a...
Blogs
“Many to many, few to few.The blog is the medium
of both, and all.”
 Make it easy to publish on the world wide web
...
Blogs
“Many to many, few to few.The blog is the medium
of both, and all.”
 Make it easy to publish on the world wide web
...
Blogs
“Many to many, few to few.The blog is the medium
of both, and all.”
 Make it easy to publish on the world wide web
...
We media
We media
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We media

  1. 1. ‘We the Media’ OCR A2 Media Studies Critical Perspectives
  2. 2. We Media  When you use technology to reach an audience without the support of industry  WhatTechnology do you use to produce we media?
  3. 3. We,The Media by Dan Gillmor “The Internet is overturning so many of the things we’ve assumed about media and business models that we can scarcely keep up with the changes; it’s difficult to maintain per- spective amid the shift from a top-down hierarchy to something vastly more democratic and, yes, messy.”
  4. 4. We Media Full Circle Mass Media Institution ‘Columbia’ Produces Film ‘The Social Network’ You the consumer and Producer Facebook
  5. 5. Newscorp  What does Rupert Murdoch Own? http://ketupa.net/murdoch1.htm
  6. 6. Who Regulates the Media?  Traditional broadcasters are regulated by groups such as OFCOM  But Who regulatesWe Media and other Online Media?
  7. 7. We,The Media by Dan Gillmor Freely available to reference online: http://oreilly.com/catalog/wemedia/book/index.csp VisitThis site and reflect on some of the key points.
  8. 8. We,The Media  “The Internet is becoming the environment in which the new tools function, an ecosystem that is gaining strength from diversity.  Let’s look inside that toolkit…
  9. 9. Mail lists and Forums Special usage of e-mail that allows for widespread distribution of information to many internet users. It is similar to a traditional mailing list (a list of names and addresses) as might be kept by an organization for sending publications to its members or customers
  10. 10. Mail Lists Different to Blogs and Websites because:  They serve a specific community  They tend to be narrowly targeted  They are “pushed” to sub- scribers’ email inboxes. Some are moderated; most are not. “They tend to be populated by a combination of experts in a given field or topic, and by avidly interested lay people.This can be a potent combination.”
  11. 11. On-line Forums Different to Mail Lists because they are:  Open to anyone  Hosted by companies, user groups, activists, amongst many other interest groups  Gives access to many topics, debates and answers to very specific questions “Mail lists and forums can amplify the news.They can be an early warning. They can simply be excellent background data. But their value should never be underestimated.”
  12. 12. Blogs “Many to many, few to few.The blog is the medium of both, and all.”  Make it easy to publish on the world wide web “an online journal comprised of links and postings in reverse chronological order, meaning the most recent posting appears at the top of the page”
  13. 13. Blogs “Many to many, few to few.The blog is the medium of both, and all.”  Make it easy to publish on the world wide web “Blogs run the gamut of topics and styles. One blog may be a running commentary on current events in a specific arena. Another may be a series of personal musings, or political reporting and commentary,”
  14. 14. Blogs “Many to many, few to few.The blog is the medium of both, and all.”  Make it easy to publish on the world wide web “an online journal comprised of links and postings in reverse chronological order, meaning the most recent posting appears at the top of the page”

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