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B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-N...
T H I S I S N O
P R E S E N TAT I O N
This slide show was an
ambient visual element of a
panel discussion at World
Publish...
K A I V O N L U C K
P R O F. D R .
CC BY-NC 2.0 mprove photography
K A I V O N L U C K
P R O F. D R .
artificial intelligence
smart environments
head of professional
master digital media
he...
M A R T I N
K O H L E R
D I P L . - I N G .
CC BY-NC 2.0 angermeyer photography
M A R T I N
K O H L E R
D I P L . - I N G .
Urbanist & Social
Researcher
Hamburg, Berlin,

Seoul, São Paulo,
London, Istan...
S T E FA N
W Ö LW E R
P R O F.
CC BY-NC 2.0 angermeyer photography
S T E FA N
W Ö LW E R
P R O F.
professor

for interaction design

University of Applied
Sciences and Arts
HAWK in Hildeshe...
Interaction Design is
about designing the
parameters which

frame the interactions
between us, space

and things.
S U S A N N E
D R A H E I M
D R .
S U S A N N E
D R A H E I M
D R .
sociologist
organizational behavior
social computing

critical theory
University of Appl...
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
BBDO
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
experience &

interaction design
lecturer 

at Brand Acad...
B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-N...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
L'Ecrivain 

Pierre Jaquet-Droz, 1774
http://www.mahn...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
early beginnings

Jacquard’s Loom, 1801
CC BY-SA 3.0 ...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LFrederick Winslow Taylor
Wikipedia https://en.wikipedi...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
a new plattform

Thomas Edison 1847-1931
http://alaks...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Paul Otlet, 1868-1944

“father of information science...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lteletype
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
type setting
Museum für Arbeit, Hamburg
CC BY-NC 2.0 ...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
arabic type setting

Museum für Arbeit, Hamburg
CC BY...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
printing press
Museum für Arbeit, Hamburg
CC BY-NC 2....
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
CC BY-NC 2.0 mprove ph...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
talk to me.

Eliza by Joe Weizenbaum, 1966
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LJoseph Weizenbaum, 1923 - 2008
Photo: IL MARE FILM htt...
The best way to predict
the future is to invent it.
– Alan Kay
Xerox PARC, 1970s
CC-BY 2.0 Jean Baptiste Paris

https://ww...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LApple Lisa 1983
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
NeXT Computer

The origin of the WWW
CC BY-NC 2.0 mpr...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LInteraction Design
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lprototyping
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lreinventing reality
http://www.stroeer.de/wissen-inspi...
T O U C H 

U S E R I N T E R FA C E S
We are creating the
illusion that there is no
user illusion anymore.
– Josh Clark
C...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lrapid prototyping
What I cannot build, I
do not understand.
– Richard Feynmann
CC-BY-3.0 https://it.wikipedia.org/wiki/File:Richard-feynman....
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lthe transparency grenade
http://transparencygrenade.co...
S P E C U L AT I V E
D E S I G N
For them, design is a
means of speculating
about how things could
be - to imagine possibl...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LMetropolis by Fritz Lang, 1927
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lstreetpong - urban interaction
D E S I G N
F I C T I O N
It’s the deliberate use of
diegetic prototypes to
suspend disbelief about
change.
– Bruce Sterli...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lspeculative design
http://issuu.com/caeslugo/docs/rush...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LHER by Spike Jones, 2013
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lrobots
http://searchengineland.com/google-orders-termi...
G L O B A L
V I L L A G E
These new media have
made our world into a
single unit. The world is
now like a continually
soun...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
http://www.mprove.de/script/09/mcluhan/
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LRijksmuseum Amsterdam
https://www.facebook.com/Garnero...
We are overnewsed 

but underinfomed.
– Neil Postman
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lgoogle in the know
The real challenge for
news media and for
journalism in the digital
age is it’s fragmenting all
the time, and people
don’t...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lsecond screen
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lstreet art
We live in
oversocialnetworked
times
Photo: Stefan Woelwer
D E S I G N
P R O D U C T
…when the point of
contact between the
product and the people
becomes a point of
friction, then ...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltipster
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lpassenger’s wish
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lalready there
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lin a rush?
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY 2.0 Stig Nygaard https://www.flickr.com/photos/...
The phrase "non-place"
to refers to
anthropological spaces
of transience that do
not hold enough
significance to be
regard...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LPay attention to the announcement!
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luseful stones
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lchange of use
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lchange of purpose
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LOh I see…
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L“German Post”
The newspaper industry
shot itself in the foot by
going for massive reach,
low-quality circulation.
– John Ridding
Chief E...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
All this technology

is making us antisocial.
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LWhat's wrong with this guy?
We are all mass
publishers. But just a few
people know about the
consequences of mass
publication.
– @anettenovak
http://u...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
H Y P E R 

L O C A L I T Y
…is transforming our
lives at every scale:
bodyware, roomware,
streetware, cityware,
nationwar...
People will only be
driven to consume and
pay for content that is
highly relevant, and that
is mainly local content.
– Ant...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
abandoned station

& new Spiegel headquarters behind
...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LBottle deposit as income source?
CC BY-NC 2.0 mprove p...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Loops
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban hack
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LA.I. Sight
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lunnamed unnamed unnamed
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
George Orwell

true or not true
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltechnology is…
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LTheodore Spyropoulos
at resonate 2014
For journalists, Twitter
represents an ambient
awareness system.
CC BY-NC 2.0 mprove photography
N O 

S I LV E R B U L L E T
I don’t think there is a
one-size-fits-all, silver-
bullet-type approach.
– John Ridding
Chie...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltransport system 1870
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lwww.exhaustingacrowd.com
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luber
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luber knows the truth
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lfahrship
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LCome back, it works.
CC BY-NC 2.0 mprove photography
T H E
M E C H A N I C A L
B R I D E
There are no more
remote and easy
perspectives, either
artistic or national.
– Marshal...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lgeocoded tweets in Cairo, Nov 2012
http://www.floating...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
affective news – Fatima Oliveira
in a large-scale ana...
H Y P E R L O C A L
A D V E R T I S I N G
…that technology has been
slower. There's a lot of
infrastructure that needs to ...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
via http://www.stroeer.de/wissen-inspiration/magazin/...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LNOISY
CC BY-NC 2.0 mprove photography
With the decline of print
media, there is a hole to be
filled and I think some folks
see [hyperlocal media] as an
area for...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Journalism has particularly embraced
Twitter, which n...
B E H I N D T H E
H Y P E R L O C A L H Y P E
The recent focus on
hyperlocal news–from
companies large and
small–has yet t...
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Linsight
When you come to a
fork in the road, take it.
– Yogi Berra
via http://mprove.tumblr.com/post/16163167520
D E S I G N
C A N
H E L P
So designing and
deploying radically
more capable UIs is one
of the most important
things we can...
E N G I N E E R S
D E S I G N E R S
The best design schools teach
that design and technology
live in symbiosis and need
ea...
Hyperlocal content has
two major dimensions:
geography and time.
CC BY-NC 2.0 mprove photography
B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
@Kaivon...
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Beyond Hyperlocal

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Hyperlocal is not a term, but a trend in journalism and news media that revolves around one belief: People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content. (Antonella Mei-Pochtler, Boston Consulting Group). Consequently the future of news media is seen in targeting small communities and deliver content of their immediate vicinity in real-time.
The relevance of news for residents and business owners can be determined on two dimensions: time and geography. The closer to these dimensions, the more relevant (and less manageable for mass media) it becomes. Beyond the still untested hope that local content is the only content people will be paying for – it has also left a blank spot on what locality actually means. In times of social media conversations mediated by a diverse range of mobile devices to geographically faraway places, “Proximity” does not necessarily converge with “geography” or “time”.
Social proximity might be an even more important driver for perceived relevance. Kai von Luck (HAW) will discuss with panelists what might be on the horizon beyond hyper-local defined as media for a small geographic area.

This is a panel w/ Kai von Luck, Susanne Draheim, Martin Kohler, Stefan Woelwer & Matthias Müller-Prove
http://mprove.de/script/15/beyondhyperlocal

Published in: News & Politics
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Beyond Hyperlocal

  1. 1. B E Y O N D H Y P E R L O C A L M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5 CC BY-NC 2.0 mprove photography
  2. 2. T H I S I S N O P R E S E N TAT I O N This slide show was an ambient visual element of a panel discussion at World Publishing Expo 2015. Nonetheless, each slide might spark an intriguing discussion in itself. That’s why we share it here. Please enjoy.
  3. 3. K A I V O N L U C K P R O F. D R . CC BY-NC 2.0 mprove photography
  4. 4. K A I V O N L U C K P R O F. D R . artificial intelligence smart environments head of professional master digital media head of ambient intelligence / smart home labs University of Applied Sciences HAW in Hamburg@KaivonLuck
  5. 5. M A R T I N K O H L E R D I P L . - I N G . CC BY-NC 2.0 angermeyer photography
  6. 6. M A R T I N K O H L E R D I P L . - I N G . Urbanist & Social Researcher Hamburg, Berlin,
 Seoul, São Paulo, London, Istanbul, Amherst/Boston, Adelaide HafenCity University Hamburg &
 Leuphana University Lüneburg@EyesOnCities
  7. 7. S T E FA N W Ö LW E R P R O F. CC BY-NC 2.0 angermeyer photography
  8. 8. S T E FA N W Ö LW E R P R O F. professor
 for interaction design
 University of Applied Sciences and Arts HAWK in Hildesheim www.woelwer.com @stefanwoelwer
  9. 9. Interaction Design is about designing the parameters which
 frame the interactions between us, space
 and things.
  10. 10. S U S A N N E D R A H E I M D R .
  11. 11. S U S A N N E D R A H E I M D R . sociologist organizational behavior social computing
 critical theory University of Applied Sciences HAW in Hamburg about.me/giuditta @Giuditta
  12. 12. M AT T H I A S M Ü L L E R - P R O V E D I P L . - I N F O R M .
  13. 13. M AT T H I A S M Ü L L E R - P R O V E D I P L . - I N F O R M . BBDO
  14. 14. M AT T H I A S M Ü L L E R - P R O V E D I P L . - I N F O R M . experience &
 interaction design lecturer 
 at Brand Academy mprove.net @mprove
  15. 15. B E Y O N D H Y P E R L O C A L M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5 CC BY-NC 2.0 mprove photography
  16. 16. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L L'Ecrivain 
 Pierre Jaquet-Droz, 1774 http://www.mahn.ch/collections-arts-appliques-automates
  17. 17. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L early beginnings
 Jacquard’s Loom, 1801 CC BY-SA 3.0 Steve Kimberley https://en.wikipedia.org/wiki/Jacquard_loom#/media/File:Loom.jpg
  18. 18. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LFrederick Winslow Taylor Wikipedia https://en.wikipedia.org/wiki/Scientific_management#/media/File:Musterarbeitsplatz.png
  19. 19. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L a new plattform
 Thomas Edison 1847-1931 http://alaksarogullari.tr.gg/THOMAS-ED%26%23304%3BSON.htm
  20. 20. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L Paul Otlet, 1868-1944
 “father of information science“ Photo: Archiv Mundandeum, Mons
  21. 21. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lteletype CC BY-NC 2.0 mprove photography
  22. 22. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L type setting Museum für Arbeit, Hamburg CC BY-NC 2.0 mprove photography
  23. 23. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L arabic type setting
 Museum für Arbeit, Hamburg CC BY-NC 2.0 mprove photography
  24. 24. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L printing press Museum für Arbeit, Hamburg CC BY-NC 2.0 mprove photography
  25. 25. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg CC BY-NC 2.0 mprove photography
  26. 26. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L
  27. 27. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L talk to me.
 Eliza by Joe Weizenbaum, 1966
  28. 28. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LJoseph Weizenbaum, 1923 - 2008 Photo: IL MARE FILM http://www.ilmarefilm.org/
  29. 29. The best way to predict the future is to invent it. – Alan Kay Xerox PARC, 1970s CC-BY 2.0 Jean Baptiste Paris
 https://www.flickr.com/photos/jeanbaptisteparis/3098599072/
  30. 30. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LApple Lisa 1983 Photo: Stefan Woelwer
  31. 31. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg Photo: Stefan Woelwer
  32. 32. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L NeXT Computer
 The origin of the WWW CC BY-NC 2.0 mprove photography
  33. 33. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LInteraction Design
  34. 34. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lprototyping Photo: Stefan Woelwer
  35. 35. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lreinventing reality http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/905.html
  36. 36. T O U C H 
 U S E R I N T E R FA C E S We are creating the illusion that there is no user illusion anymore. – Josh Clark CC BY-NC 2.0 mprove photography
  37. 37. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L
  38. 38. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lrapid prototyping
  39. 39. What I cannot build, I do not understand. – Richard Feynmann CC-BY-3.0 https://it.wikipedia.org/wiki/File:Richard-feynman.jpg
  40. 40. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lthe transparency grenade http://transparencygrenade.com/
  41. 41. S P E C U L AT I V E D E S I G N For them, design is a means of speculating about how things could be - to imagine possible futures. – Dunne & Raby http://www.dezeen.com/2015/03/05/dunne-raby-step-down-design-interactions-royal-college-of-art-london/
  42. 42. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LMetropolis by Fritz Lang, 1927
  43. 43. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lstreetpong - urban interaction
  44. 44. D E S I G N F I C T I O N It’s the deliberate use of diegetic prototypes to suspend disbelief about change. – Bruce Sterling
  45. 45. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lspeculative design http://issuu.com/caeslugo/docs/rush_cesar_lugo
  46. 46. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LHER by Spike Jones, 2013
  47. 47. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lrobots http://searchengineland.com/google-orders-terminator-robots-kill-larry-sergey-195759
  48. 48. G L O B A L V I L L A G E These new media have made our world into a single unit. The world is now like a continually sounding tribal drum, where everybody gets the message all the time. – Marshall McLuhan
  49. 49. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L http://www.mprove.de/script/09/mcluhan/
  50. 50. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LRijksmuseum Amsterdam https://www.facebook.com/GarneroAlvaro/photos/a.296740263734544.67986.294121593996411/836800089728556/
  51. 51. We are overnewsed 
 but underinfomed. – Neil Postman
  52. 52. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lgoogle in the know
  53. 53. The real challenge for news media and for journalism in the digital age is it’s fragmenting all the time, and people don’t come to one place. – John Ridding Chief Executive
 Financial Times https://conversationprism.com/
  54. 54. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lsecond screen
  55. 55. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lstreet art
  56. 56. We live in oversocialnetworked times Photo: Stefan Woelwer
  57. 57. D E S I G N P R O D U C T …when the point of contact between the product and the people becomes a point of friction, then the [designer] has failed. – Henry Dreyfuss
  58. 58. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Ltipster
  59. 59. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lpassenger’s wish
  60. 60. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lalready there Photo: Stefan Woelwer
  61. 61. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lin a rush?
  62. 62. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L CC BY 2.0 Stig Nygaard https://www.flickr.com/photos/10259776@N00/614004779/
  63. 63. The phrase "non-place" to refers to anthropological spaces of transience that do not hold enough significance to be regarded as “places".
  64. 64. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LPay attention to the announcement!
  65. 65. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L
  66. 66. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Luseful stones
  67. 67. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lchange of use
  68. 68. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lchange of purpose
  69. 69. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LOh I see…
  70. 70. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L“German Post”
  71. 71. The newspaper industry shot itself in the foot by going for massive reach, low-quality circulation. – John Ridding Chief Executive
 Financial Times Citizen Kane
  72. 72. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L All this technology
 is making us antisocial.
  73. 73. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LWhat's wrong with this guy?
  74. 74. We are all mass publishers. But just a few people know about the consequences of mass publication. – @anettenovak http://uxhh- radio.blogspot.de/2013/09/ rfc13-citizensside.html CC BY-NC 2.0 mprove photography
  75. 75. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L
  76. 76. H Y P E R 
 L O C A L I T Y …is transforming our lives at every scale: bodyware, roomware, streetware, cityware, nationware, and global ware. From nano to astro!
 
 – Bruce Sterling
  77. 77. People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content. – Antonella Mei- Pochtler Boston Consulting Group CC BY-NC 2.0 International Transport Forum
  78. 78. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L CC BY-NC 2.0 mprove photography
  79. 79. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L abandoned station
 & new Spiegel headquarters behind CC BY-NC 2.0 mprove photography
  80. 80. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LBottle deposit as income source? CC BY-NC 2.0 mprove photography
  81. 81. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Loops
  82. 82. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L CC BY-NC 2.0 mprove photography
  83. 83. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lurban hack
  84. 84. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LA.I. Sight
  85. 85. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lunnamed unnamed unnamed CC BY-NC 2.0 mprove photography
  86. 86. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L George Orwell
 true or not true
  87. 87. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Ltechnology is…
  88. 88. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LTheodore Spyropoulos at resonate 2014
  89. 89. For journalists, Twitter represents an ambient awareness system. CC BY-NC 2.0 mprove photography
  90. 90. N O 
 S I LV E R B U L L E T I don’t think there is a one-size-fits-all, silver- bullet-type approach. – John Ridding Chief Executive
 Financial Times CC BY-NC 2.0 mprove photography
  91. 91. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Ltransport system 1870
  92. 92. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lwww.exhaustingacrowd.com
  93. 93. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L CC BY-NC 2.0 mprove photography
  94. 94. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L CC BY-NC 2.0 mprove photography
  95. 95. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lurban mapping
  96. 96. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Luber
  97. 97. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lurban mapping
  98. 98. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Luber knows the truth
  99. 99. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lfahrship
  100. 100. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LCome back, it works. CC BY-NC 2.0 mprove photography
  101. 101. T H E M E C H A N I C A L B R I D E There are no more remote and easy perspectives, either artistic or national. – Marshall McLuhan
  102. 102. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Lgeocoded tweets in Cairo, Nov 2012 http://www.floatingsheep.org/2013/02/the-urban-geographies-of-tweets-in.html
  103. 103. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L affective news – Fatima Oliveira in a large-scale analysis of the Egyptian Revolution 2011 https://twitter.com/DanieleKeshk/status/367638501946191872
  104. 104. H Y P E R L O C A L A D V E R T I S I N G …that technology has been slower. There's a lot of infrastructure that needs to be built out both in knowing [the] audience, [and] being able to deliver ads essentially on the fly to the right person with the right profile at the right time in the right geography. – Ken Doctor author of Newsonomics CC BY-NC 2.0 mprove photography
  105. 105. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L via http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/2392.html
  106. 106. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A LNOISY CC BY-NC 2.0 mprove photography
  107. 107. With the decline of print media, there is a hole to be filled and I think some folks see [hyperlocal media] as an area for ad revenue, but we have found that ad revenue alone is not enough to sustain the kind of independent, quality journalism that people rely on to inform themselves about what's going on in their cities. – Melissa Bailey managing editor of the hyperlocal newssite New Haven Independent
  108. 108. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A L Journalism has particularly embraced Twitter, which not only affects news production but also the professional ethos of journalism. Photo: Robert Scoble
  109. 109. B E H I N D T H E H Y P E R L O C A L H Y P E The recent focus on hyperlocal news–from companies large and small–has yet to produce a single highly successful blueprint for success (or business model). – Chris Seymour
  110. 110. Media Innovation Day #MID15 · 7.Okt. B E Y O N D H Y P E R L O C A Linsight
  111. 111. When you come to a fork in the road, take it. – Yogi Berra via http://mprove.tumblr.com/post/16163167520
  112. 112. D E S I G N C A N H E L P So designing and deploying radically more capable UIs is one of the most important things we can do today. – John Underkoffler Technical consultant on Minority Report, 2002 CC BY 2.0 Steve Jurvetson https://en.wikipedia.org/wiki/Technologies_in_Minority_Report#/media/
  113. 113. E N G I N E E R S D E S I G N E R S The best design schools teach that design and technology live in symbiosis and need each other. Engineers are designers, they are just trained in a different way. – Paola Antonelli MoMA Curator https://twitter.com/curiousoctopus
  114. 114. Hyperlocal content has two major dimensions: geography and time. CC BY-NC 2.0 mprove photography
  115. 115. B E Y O N D H Y P E R L O C A L M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5 @KaivonLuck Susanne Draheim @Giuditta Martin Kohler @EyesOnCities @StefanWoelwer Matthias @MProve 
 http://mprove.de/script/15/beyondhyperlocal CC BY-NC 2.0 mprove photography

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